Global Hair Color Market - 2023-2030

Overview

Global Hair Color Market reached US$ 24.1 Billion in 2022 and is expected to reach US$ 37.3 Billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

Rising adoption of unique and creative ways to enhance their appearance and personality in which hair color provides versatile and temporary options for achieving a new look. Different hair color brands offer a wide range of different colors, shades and techniques so that people can experiment with different styles. Moreover, rising brand recognition and influence of hair coloring products through social platforms, increasing awareness regarding the hair color ingredients and their effects on the hair further supports the inclination of consumers, is further driving the market.

Asia-Pacific is one of the growing regions in the global hair color market covering more than half of the market due to its large population, high levels of disposable income and rise in beauty standards influenced by K-beauty trends. For instance, on 3 Jan 2023, hair color derived from plant-based dyes, growing consumer awareness towards sustainability and safety in the production of cosmetics, led to increased demand for more safer options such as natural hair coloring agents. Researchers are reviewing historical applications that are used in the process of natural hair dye.

Dynamics

Aging Population and Gray Coverage

The phenomenon of greying hair has indeed been a significant factor driving the growth of the permanent hair color market. As individuals age, their hair naturally loses pigmentation, resulting in the emergence of grey or white hair. This natural process led to an increased demand for hair color products that can effectively cover greying hair and restore a more youthful and vibrant appearance. This trend has prompted the development of a wide range of permanent hair color products tailored to meet the needs of consumers looking to maintain or change their hair color.

People often seek permanent colorants as a long-lasting solution for grey coverage. Temporary or semi-permanent color options, permanent colorants provide more intense and lasting color results. They contain stronger and more durable color pigments that penetrate deeper into the hair scalp and effectively covering grey hairs and providing consistent color throughout.

Advancements in hair color technology have also played a crucial role in driving the growth of permanent colorants. Manufacturers have developed innovative formulas that deliver vibrant, long-lasting color while minimizing damage to the hair. These advancements include the use of nourishing and conditioning ingredients that help maintain hair health and prevent excessive dryness or breakage

Rising Fashion and Beauty Trends

The growing emphasis on personalized hair care has significantly influenced hair color trends in recent times. Many individuals are now seeking tailored hair color solutions that address their specific hair requirements and align with their personal preferences. This shift in consumer demand has driven the development of customizable hair color products, enabling individuals to craft unique and personalized looks.

For instance, on 5 Jan 2023, there was a shift towards more natural and toned-down blonde hair colors. Instead of flashy blondes, the trend is moving towards a natural golden-brown shade. The focus is on enhancing the natural color and achieving a wheaty, oaty golden blonde look. As the winter month comes in approaches, the most in-demand hair color will be honey-gold bronde, which is a beautiful blend of blonde and brunette.

Chemical Treatment and Time-Consuming

Bleaching powder and straighteners can alter the structure of the hair shaft. This structural change can make the hair more porous and prone to damage. Chemical treatments can lead to significant moisture loss from the hair, leaving it dry and prone to frizz. Weakened hair shafts are more susceptible to breakage, especially during brushing or styling. Chemically treated hair can become brittle, making it more likely to snap or split.

Bright or unconventional hair colors achieved through bleaching may fade relatively quickly, requiring frequent touch-ups. Maintaining the desired color often requires ongoing treatments and touch-ups, which can be time-consuming and costly. Some individuals may experience allergic reactions to the chemicals used in hair color products, leading to discomfort or skin issues. Achieving the desired color may require multiple sessions and results can vary depending on the starting hair color and condition.

Some individuals experience allergic reactions or sensitivities to hair color products. It is crucial to perform a patch test before making use of any hair color to make certain there are no destructive reactions. In addition to this, hair color can have an effect on the general fitness of the hair. Excessive or frequent color treatments can weaken the hair structure and lead to increased dryness, split ends and overall hair damage.

Segment Analysis

The global hair color market is segmented based on product, form, distribution channel, end-user and region.

Rise of Vibrant and Unconventional Hair Colors

Vibrant and unconventional hair colors gained huge popularity, such as pastels, neons and vivid shades, have surged in recent years. To achieve catchy looks, bleaching the hair is often necessary. The demand for effective and reliable bleaching products has increased. Bleaching products enhance the hair color journey by providing customizable options to individuals.

For instance, on 14 Jun 2023, Bleaching hair is a sensitive process so proper expertise consultation is required for achieving optimal results without damaging hair. Professional bleaches, designed for salon use, are formulated with superior ingredients and offer stronger lifting power compared to drug store bleaches. When used correctly, professional bleaches provide even lightening and non-brassy tones with minimal damage to the hair. It is important to wear a mask and protective gloves when handling bleaching products to ensure safety. Opting for a dust-free powder bleach is recommended as it reduces the risk of inhaling toxic chemicals.

Geographical Penetration

Social Media Platform and Influencer Boosts the Market

Asia-Pacific is among the growing regions in the global hair color market covering more than 1/3rd of the market and countries like China, Japan, South Korea and India have the highest production and development growth in hair color products. Social media platforms are one of the powerful channels for sharing beauty trends and inspirations. Influencers and beauty bloggers play a crucial role in promoting hair color products.

For instance, on 20 March 2023, Seoul, South Korea, is indeed a major hub for beauty and fashion and visiting a hair salon there can be a trendy and popular activity for tourists. The influence of K-Pop and K-Beauty has made Seoul a hotspot for beauty enthusiasts from around the world. Many hairstyles sported by K-Pop idols and celebrities inspire individuals to follow these trends. Korean hair salons are often referred to as "miyeongshil" and they are known for their skilled hairstylists and cutting-edge techniques.

Competitive Landscape

The major global players include: Avon Products, Combe Inc, Coty Inc, Kao Corporation, L" Oreal, Revlon Inc, Unilever Group, The Estee Lauder Companies Inc, Procter & Gamble, Godrej.

COVID-19 Impact Analysis

Salons temporarily closed or operating at limited capacity during lockdowns and social distancing measures, many individuals turned to DIY hair coloring at home. This trend was driven to maintain their hair color or experiment with new looks while unable to visit professional salons. As a result, there was a surge in the demand for at-home hair color products, including boxed dyes and temporary color sprays.

The pandemic influenced consumers when it came to hair color. The government-imposed lockdown so people spend more time spent at home, some individuals felt more comfortable trying bold and unconventional hair colors they might not have considered before. Like many other sectors, the hair color industry also experienced disruptions in the supply chain during the pandemic. Lockdowns, restrictions on movement and international shipping challenges affected the availability of certain hair color products and ingredients. Economic instability leads to an increased price of the product that affects the growth of the market.

Many salons adapted new technologies and started offering virtual consultations and educational resources to assist their clients with home hair coloring. Hair professionals provided guidance on product selection, application techniques and color maintenance tips through video calls and online tutorials. These virtual interactions helped bridge the gap between clients and hairstylists, ensuring that individuals could still receive expert advice while unable to visit salons.

Russia- Ukraine War Impact

Ukraine is a main manufacturer and exporter of numerous chemical compounds that are used for the preparation of hair colors. The struggle can disrupt the deliver chain, main to shortages and charge will increase for essential chemical substances and uncooked substances utilized in diverse industries, including cosmetics, prescribed drugs and manufacturing. Sanctions and trade disruptions can lead to restrictions on the export of chemicals from Russia and Ukraine. This can affect global markets and industries that rely on these chemicals.

Geopolitical tensions and uncertainties make long-term planning and investments in the chemicals sector more challenging. Companies are investing or expanding operations in the region. During the conflict, environmental regulations and safety standards is not adequately enforced. This can lead to environmental pollution and long-term ecological damage, affecting both local communities and the chemical industry.

By Product

• Bleachers
• Highlighters
• Permanent Colorants
• Semi-Permanent
• Temporary
• Others

By Form

• Powder
• Creams
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

By End-User

• Women
• Men

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On 4 Jan 2023, Surya Brasil introduced a revamped made in India for henna hair care in which includes shampoo and conditioners that has harmless ingredient such as sugarcane and beetroot. Created specifically for Indian scalp and hair.
• On 15 Mar 2023, DayGlo launched a new product called Elara Luxe which has a new fluorescent pigment derived from plants. It has a fusion of nature and technology and is biodegradable. These make them ideal for a large range of applications that include temporary hair color.
• On 6 Oct 2022, Material Science company Unseen Beauty launched color-changing hair products. The color changes with respect to temperature and light. The color shades range from kaleidoscopic and Borealis.

Why Purchase the Report?

• To visualize the global hair color market segmentation based on product, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hair color market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global hair color market report would provide approximately 69 tables, 70 figures and 203 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies