Global Internet Search Portals Market - 2023-2030

Overview

Global Internet Search Portals Market reached US$ 222.1 billion in 2022 and is expected to reach US$ 442.3 billion by 2030, growing with a CAGR of 15.3% during the forecast period 2023-2030.

As more people around the world gain access to the internet, the demand for search services grows. The proliferation of smartphones and affordable data plans has further accelerated internet usage. Businesses and organizations are increasingly establishing an online presence. The growth in e-commerce platforms led to an increase in online shopping, consumers use search engines to find which products have good reviews and compare other product's prices before making purchase decisions.

The Internet is flooded with various content that includes various forms, articles, videos and podcasts. Noweverdays content creators and publishers rely on search engines. In 2020, according to Digital News Report, online news portals are accessible to approximately 77% of news consumers in South Korea, while the average access rate in 36 other countries stands at around 30%.

Asia-Pacific is expected to have the highest growth rate in the global internet search portals market during the forecast period 2023-2030. The region has witnessed significant growth in internet penetration, with millions of new users coming online each year and this expanding user base provides a larger audience for search portals. Businesses are increasingly allocating their advertising budgets to online channels which include various search portals for diverse consumer bases.

Dynamics

Growing Mobile Internet Utilization

The growth of smartphones made it more convenient for users to access the internet, mobile device nowever day is an integral part of daily life that allows users to performs search anytime from anywhere. Internet search portals adopt mobile trends by optimizing websites for mobile devices. Many portals offer dedicated mobile apps which provides enhanced search capabilities.

The World Advertising Research Centre estimates that 2 billion people i.e., 51% of the 3.9 billion mobile users in the world, already use smartphones to access the internet. The fact that American adults spend 470 minutes a day interacting with digital content depicts that cellphone and the internet are important in daily life in terms of communication, information access, entertainment and productivity.

Rising Partnerships Between Companies

Collaboration allows companies to broaden their service offerings by integrating complementary features or tools from partner companies. An internet search portal may collaborate with a mapping service to provide location-based search results, enhancing the user experience and this can lead to increased user engagement and revenue growth. For instance, partnering with a local e-commerce platform can help an internet search portal gain traction in a specific region.

For instance, on 5 September 2023, the partnership between Wego, the largest online travel websites offered in Middle East and North Africa and VisitBritain, Britain's national tourism agency, resulted in a 25% increase in bookings to Great Britain and this campaign led to a significant rise in bookings from Saudi Arabia, UAE, Qatar and Kuwait to Britain, along with a 27% increase in passenger numbers during the same period. Notable increases in searches were seen for destinations like Newcastle and Manchester.

Technology Advancement

The continuous development in technology with the proliferation of voice-activated devices and voice recognition devices within search portals. Users can search for information using voice commands and that makes search more convenient and accessible. The widespread use of smartphones has driven the development of mobile-optimized search portals. Responsive design, mobile apps and progressive web apps ensure that users can access search portals seamlessly on their mobile devices, contributing to increased user engagement.

For instance, on 17 August 2023, the Reserve Bank of India launched a centralized web portal aimed at helping individuals and institutions search for and claim unclaimed funds and deposits held by banks and other financial institutions. The portal provides a user-friendly and efficient search mechanism where individuals and institutions can input their details to check for any unclaimed funds or deposits that may belong to them.

Biased or Outdated Information

The huge quantity of information that is available online. Browsing through search results to discover the most important and trustworthy information can be challenging for users. Search results may include inaccurate, outdated or biased information. Search engines prioritize content based on algorithms, which may not always guarantee the accuracy or neutrality of results.

Search portals do not index all web pages. Or content on the internet. Some websites may not be accessible through search engines, leading to gaps in search results. Search engines collect user data, such as search queries and location, to personalize results and target ads and this raises privacy concerns, as users' online activities are tracked and stored. Search algorithms may inadvertently reflect biases present on the internet.

Segment Analysis

The global internet search portals market is segmented based websites, distribution channel, application and region.

Rising Adoption of Operating Websites

Operating websites is expected to be the dominant segment with about 1/3rd of the market in 2022. Continuous improvement and innovation in search algorithms to provide more accurate and relevant search results is crucial. Search engines that consistently deliver high-quality results attract more users. A seamless and efficient user experience, both on desktop and mobile devices, encourages user retention and engagement.

For instance, on 31 August 2023, the department launched a website dedicated to the All-domain Anomaly Resolution Office to inform the public about AARO's mission that investigate and resolve unidentified anomalous phenomena and this website will share declassified information, including photos and videos, of resolved Unidentified Aerial Phenomena cases.

In compliance with Section 1673 of the National Defense Authorization Act for Fiscal Year 2023, AARO will introduce a secure reporting tool on the website and this tool will allow current and former U.S. government employees, service members or contractors with direct knowledge of government programs or activities to report incidents directly to AARO.

Geographical Penetration

High Speed Internet and Consumer Internet in North America

North America is among the growing regions in the global internet search portals market covering more than 1/3rd of the market during the forecast period. As more people acquire access to the internet, search portal user bases keep expanding and this expansion has been facilitated by the growing use of mobile devices and high-speed internet. The growth of online advertisement spending by businesses boosts the revenue of the search portals.

For instance, on 1 September 2021, Apollo Global Management completed its $5 billion acquisition of Yahoo from Verizon. Under the deal, Verizon retains a 10% stake in the newly rebranded company. Yahoo CEO Guru Gowrappan will continue to lead the firm. Apollo is expected to invest in Yahoo's growth and development, aiming to position it as a standalone consumer internet and digital media leader.

Competitive Landscape

The major global players in the market include: Google, Baidu Inc., Naspers, Yandex N.V., Sogou, Inc., Mail.Ru Group., Softbank Group Crop, Yahoo, Inc., Ask and Bing.

COVID-19 Impact Analysis

Lockdowns and restrictions in place, people turned to the internet for information, entertainment and shopping more than ever before. Internet search portals experienced a surge in traffic as users sought information related to COVID-19, such as symptoms, prevention and vaccine updates. The pandemic led to shifts in search trends. People searched for topics related to remote work, online learning, health and hygiene and local businesses' operating hours and safety measures.

As physical stores closed or operated with limitations, e-commerce businesses saw a significant increase in demand. Internet search portals played a crucial role in connecting consumers with online retailers and facilitating online shopping. Search portals were instrumental in connecting users with remote work tools, video conferencing platforms and collaboration software. Businesses and individuals searched for solutions to adapt to remote work environments.

Advertisers adjusted their strategies due to changing consumer behavior. Some industries reduced ad spending, while others increased efforts to reach consumers online. Internet search portals had to adapt to shifting advertising budgets. Search portals faced challenges in combatting the spread of COVID-19-related misinformation and disinformation and they implemented measures to promote reliable sources and fact-check information.

AI Impact

AI-driven algorithms have enhanced the accuracy and relevance of search results. Machine learning models can understand user intent, context and semantics to provide more precise answers to queries. NLP technologies enable search engines to understand and process natural language queries and this has made voice search and conversational search more accessible and accurate.

AI analyzes user behavior and preferences to personalize search results and this helps users find information, products and services tailored to their interests and past interactions then AI recommends products according to search history of the consumers. AI-powered voice assistants like Siri, Google Assistant and Alexa use voice recognition and natural language understanding to provide spoken responses to queries. Voice search has become more popular with the advent of AI.

For instance, on 31 August 2023, Google introduced an experimental version of its search engine called "Search Generative Experience" that integrates artificial intelligence answers directly into search results. Unlike traditional search results with blue links, SGE displays novel answers generated by Google's large language model in a green or blue box on the search page. SGE is available to a limited number of users in the U.S. through Google's Search Labs program, accessible via the Chrome desktop web browser or Google apps.

Russia- Ukraine War Impact

During times of geopolitical conflict, people tend to turn to the internet to stay informed about the latest news and developments. Internet search portals experience increased traffic related to news articles, reports and updates about the conflict. People may use search engines to find information about humanitarian efforts, relief organizations and ways to support those affected by the war and this includes searches related to donations, refugee assistance and volunteer opportunities.

Geopolitical conflicts often lead to the spread of misinformation and disinformation online. Internet search portals need to implement measures to combat false information and prioritize credible sources in search results. The conflict can disrupt travel plans and lead to concerns about safety for travelers. People may use search portals to find information about travel advisories, border crossings and safety precautions in affected regions.

By Website

• Operating Websites
• Internet Search Websites
• Others

By Distribution Channel

• Online
• Offline

By Application

• Personal
• Commercial
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In 2023, Google, an American multinational technology company and Baidu, a Chinese multinational technology company, both announced that they would integrate their own AI competitors of OpenAI's ChatGPT into their search engines.
• On 13 December 2022, Neeva, a privacy-focused and ad-free web search engine launched in Canada, offering an alternative to Google that prioritizes user privacy and transparency. Founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, Neeva aims to provide users with a search experience free from tracking, advertisements and affiliate links commonly found in traditional search engines.
• On 5 March 2021, Brave, the creators of an open-source web browser, are set to launch Brave Search, a privacy-focused alternative search engine and this move follows Brave's acquisition of Tailcat, a search engine formed by the former Cliqz team. Brave Search is positioned as the "first private alternative to Google Search and Google Chrome on both mobile and desktop," as it offers both a search engine and browser on these platforms.

Why Purchase the Report?

• To visualize the global internet search portals market segmentation based on websites, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of internet search portals market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global internet search portals market report would provide approximately 61 tables, 56 figures and 203 pages..

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies