Global White Cement Market - 2023-2030

Overview

Global White Cement Market reached US$ 6.1 billion in 2022 and is expected to reach US$ 9.8 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.

The white cement market has seen a consistent expansion in recent times, attributed to a blend of factors that encompass aesthetic preferences and environmental consciousness. Distinguished by its remarkable brightness and versatility, white cement has garnered extensive usage within the construction sector. Its appeal lies in its capacity to create visually captivating surfaces, making it a favored choice for both indoor and outdoor applications.

Moreover, the mounting demand for eco-friendly construction materials has further propelled the white cement market. Its durability, resistance to weathering and reduced carbon footprint when compared to traditional gray cement positions it as an appealing option for construction practices that prioritize sustainability.

The Portland cement standard of white cement accounts for over 36% of the market share. Similarly, Asia-Pacific dominates the white cement market, capturing the largest market share of over 1/3rd. Owing to a substantial part of the enormous investments made throughout a range of enterprises that promote the growth of its economy, China dominates the Asia-Pacific.

Dynamics

Focus on Sustainable Construction

Sustainable construction practices are exerting a significant influence on the expansion of the white cement market. It is due to the increasing concern for the environment and the necessity for buildings that are energy-efficient and environmentally friendly. White cement, in particular, is gaining prominence in sustainable construction for several reasons.

White cement's remarkable reflectivity properties play a pivotal role in mitigating the heat island effect in urban areas. Sustainable construction projects are increasingly adopting materials like white cement to improve energy efficiency by reflecting more sunlight and subsequently reducing cooling costs.

The globe has a dire requirement for infrastructure, roads and electricity together account for 75 percent of that infrastructure deficit. By 2040, the World Economic Forum projects that US$79 trillion will be invested globally in infrastructure, a large portion of which will go toward building roads. White cement is being utilized in traffic barriers as well as highways because it improves visibility at night and offers passive traffic safety. The market for white cement will be supported by the rising investment in roadways.

White cement can be recycled and it can frequently serve as a substitute for conventional cement in certain applications, reducing the environmental impact of construction endeavors. Sustainable construction endeavors aim to minimize the carbon footprint associated with buildings. Typically, white cement production emits fewer CO2 emissions compared to the production of gray cement, making it a more eco-friendly selection.

Housing Demand, Real Estate Boom and Mega Infrastructure Projects

Emerging economies find themselves in the throes of rapid urbanization and population expansion. The expanding urban landscapes necessitate contemporary, well-designed infrastructure. White cement finds application across various infrastructure facets, encompassing decorative concrete, cladding and prefabricated components, to conceive visually captivating and enduring structures that cater to the exigencies of urban settings.

The white cement manufacturers are continuously evolving and working on their expansion of product portfolios. In June 2022, To maintain its status as India's top wall putty brand, JKCement WallMaYY started a digital-first marketing. The company has chosen a 360-degree strategy to spread the message, starting with a collection of amusing and purposeful films on social media.

The advertising campaign emphasizes the idea that while holding the top spot can make you feel pleased, it also carries with it the obligation to improve the lives of your customers. Because of this, JKCement WallMaYY aims to establish a relationship with customers by enhancing their lives via the use of superior products. It ingeniously demonstrates JKCement WallMaYY's superiority, which is backed by a promise to produce beautiful walls, so that no homeowner will ever be perplexed about which wall putty is best for their home.

Numerous emerging economies hinge their economic growth on tourism. To allure tourists and provide them with an indelible experience, these nations invest in tourism-related infrastructure. White cement frequently graces the construction of hotels, resorts, museums and cultural centers, where aesthetics and resilience hold paramount significance.

Insufficient Awareness and Familiarity with White Cement

hindrance in the white cement market is the inadequate level of awareness and familiarity with white cement among stakeholders such as consumers, architects and construction professionals. White cement, in contrast to the more prevalent gray cement, remains relatively less understood in terms of its characteristics, benefits and potential applications. It lack of awareness often results in the underutilization or omission of white cement from construction projects, missing out on its aesthetic and practical advantages.

Furthermore, certain misconceptions about white cement, such as concerns about its higher costs or perceived lower durability compared to gray cement, can discourage potential users. Architects and designers may hesitate to specify white cement in their projects due to preconceived notions about its price or performance.

Elevated Production Costs and Scarce Raw Materials

A substantial challenge in the white cement market arises from the heightened production costs and the limited availability of essential raw materials needed for white cement manufacturing. Unlike gray cement, which predominantly relies on common raw materials such as limestone and clay, white cement production demands purer inputs like white limestone, kaolin and white silica. The materials are often less abundant and come at a higher cost than those used in gray cement production.

The manufacturing process for white cement is particularly demanding, requiring meticulous quality control measures to eliminate impurities that could compromise the final product's whiteness and quality. It rigorous production process contributes to the elevated production costs associated with white cement. Furthermore, the restricted accessibility of high-quality white limestone deposits in specific geographical regions can further exacerbate production challenges.

Segment Analysis

The global white cement market is segmented based on standard, application and region.

Residential Industry Expansion Fuel Surge in White Cement Market

The residential segment held 34.1% of the global market share. The finishing of modern and avant-garde design homes has made white cement a prominent building material in recent years. One of the major demand sectors for white cement in the world is the residential sector. The market during the forecast years is anticipated to be driven by rising new residential building construction due to rising middle-class disposable income.

Due to the Chinese and India's increasing residence expansion industry, the Asia-Pacific is predicted to experience the largest growth. By 2030, it is anticipated that over 43% of the world's middle class will reside in these two regions. White cement production and consumption are now dominated by China. Currently, one of the biggest producers of white cement in the world is Cementir Holding SpA.

Increasingly, sustainability is becoming a guiding principle in residential construction practices. Builders and developers are embracing eco-friendly construction materials, including environmentally-conscious cement, to meet stringent environmental criteria

Geographical Penetration

Infrastructure Development, Urbanization and Construction Projects

Asia-Pacific white cement market held the largest market share of 38.3% in 2022 in the white cement market analysis. The Asia-Pacific, which is home to some of the economies that are growing the fastest globally, has become a center of construction activity. Over 60% of the global construction market belonged to it in 2021.

White cement can be used in a variety of industries. Some of these are repairing marble tiles and covering things like walls, floors and roofs. Owing to a substantial part of the enormous investments made throughout a range of enterprises that promote the growth of its economy, China dominates the Asia-Pacific. China also desires to expand the total number of its airports. However, it will rise between 260 in 2020 to about 450 in the following year.

The Chinese Ministry of Economy and National Development plans to invest a total of CNY 500 billion (US$ 74 billion) in enhancing the nation's roads and bridges in the final three months of 2022 to expand infrastructure investment. Therefore, it is anticipated that throughout the forecast period, domestic consumption of the white cement market will be driven by all such construction investments and projects planned in the nation.

Competitive Landscape

The major global players in the market include: Dangote Cement Saveh White Cement Co., Cementir Holding, JK Cement Ltd., Cimsa Cimento Sanayi ve Ticaret A.S., CEMEX S.A.B. de C.V., Federal White Cement Ltd., Cementos Portland Valderrivas, Royal White Cement Inc., Aditya Birla Ultratech Cement Ltd., Ras Al Khaimah Cement Company.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic in late 2019 created unprecedented challenges for industries globally, including the global white cement market. As countries grappled with lockdowns, supply chain disruptions and reduced economic activity, the construction sector, which is a significant consumer of white cement, was significantly impacted.

The onset of the pandemic in early 2020 led to widespread lockdowns and restrictions, impacting construction activities globally. Major cement-consuming industries, such as infrastructure and real estate, came to a standstill, leading to a slump in demand for white cement. As a result, many cement plants either suspended or reduced production to align with the reduced demand.

The COVID-19 pandemic severely disrupted global supply chains, impacting the transportation of raw materials to white cement manufacturing plants. Movement restrictions and border closures delayed shipments and caused production delays. Additionally, some countries faced shortages of raw materials due to disruptions in their supply chain networks.

With the outbreak of the pandemic, many white cement manufacturing units faced labor shortages as workers fell sick or were unable to travel to work due to lockdown restrictions. To curb the spread of the virus, cement plants implemented stringent safety measures, reducing the number of workers allowed on-site at a time. However, these measures were vital to safeguard the health of the workforce and maintain essential operations during the pandemic.

Russia-Ukraine War Impact Analysis

The conflict has the potential to disrupt the supply chains of crucial raw materials required for white cement production, like gypsum and clinker. Ukraine and Russia are substantial producers and suppliers of these materials to neighboring nations and beyond.

Such disruptions can lead to production delays and increased costs for white cement manufacturers on a global scale. Higher energy costs resulted in increased cement prices, which can impact construction project budgets and timelines. Such uncertainty can impact investments in construction projects, potentially leading to delays or project cancellations.

Currency exchange rates may experience turbulence during geopolitical conflicts. The value of currencies in countries directly or indirectly affected by the war may fluctuate, impacting the cost of imported white cement and construction materials. The fluctuations can affect the profitability of international cement companies operating in the affected regions.

By Standard

• Portland
• Masonry
• Others

By Application

• Residential
• Commercial
• Infrastructure
• Industrial

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In June 2023, Blue Star White Cement was launched by Dyckerhoff. Dyckerhoff (Buzzi SpA Group) is lowering CO2 emissions for its white pozzolan cement as it introduces Dyckerhoff Weiss Blue Star. The transition of white cement to a CO2-efficient future is now required. The fields of natural and synthetic pozzolan offer potential clinker alternatives. Depending on the application, unfired limestone may likewise serve as a suitable replacement.
• In February 2022, leading cement manufacturer UltraTech Cement stated that it is spending Rs 965 crore on capital improvements and nearly increasing Birla White's manufacturing capacity. According to UltraTech Cement, the Aditya Birla Group company intends to boost Birla White's capacity from its existing 6.5 lakh tonnes per annum (LTPA) to 12.53 LTPA.
• In May 2023, White portland cement imported from Egypt will be the subject of a South Korean anti-dumping inquiry, according to the industry ministry in Seoul. The Korea Trade Commission (KTC) took action after domestic cement producer Union Corp. complained in March about Royal El Minya Cement Co. and Albatros International Cement Trading Ltd. of Egypt and claimed that their low-cost imports had hurt both its business and the South Korean cement industry.

Why Purchase the Report?

• To visualize the global white cement market segmentation based on standard, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of White cement market-level with all segments.
• The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global white cement market report would provide approximately 53 tables, 48 figures and 192 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies