Global Plant-Based Sausages Market - 2023-2030

Overview

Global Plant-Based Sausages Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 18.3% during the forecast period 2023-2030.

The increasing health and environmental concerns among consumers globally drive the growth of the immense vegan population growth immensely. The increase in consumer awareness regarding the adverse effects of animal meat consumption on human health and the environment fuels the wide adoption of plant-based meat substitutes.

The increasing demand for ready-to-eat food products and the wide availability of plant-based sausages in this category drive the market growth. For instance, in April 2023, Pilgrim's Food Masters-owned brand Richmond announced its entry into the meat-free snacking category through the launch of Richmond Meat-Free Minis. This ready-to-eat plant-based sausage snack is gaining popularity among health-conscious consumers as the new product is low in fat, salt and sugar and high in protein.

Various partnerships and collaborations among the market players increase the market size. For instance, in October 2021, 24SEVEN, an Indian twenty-four-hour convenience store chain, announced the collaboration with BVeg Foods, a plant-based meats manufacturing company in New Delhi. Through this collaboration, 24SEVEN launched plant-based sausages and hot dogs made by BVeg Foods in thier convenience store chains, diversifying the product availability to consumers.

Dynamics

Increasing Vegan Population

The increasing consumer knowledge regarding the health concerns associated with the consumption of animal-based meat is driving them towards meat and meat product alternative products. In addition, the rising environmental concerns and worry about animal cruelty, motivating consumers to let go of the animal-based diet and adopt a vegan diet.

With increasing campaigns and tremendous support from celebrities and social media influencers, the veganism trend is spreading worldwide. Veganism has become a trend and most people are actively accepting the vegan diet. The World Animal Foundation estimates that there are approximately 88 million vegans in the world. The increasing veganism is driving the growth of global vegan meat products such as plant-based sausages.

Increasing Health Consciousness Among Consumers

Globally, consumers are leaving off animal-based meat and meat products due to the increasing health concerns related to the consumption of those products. The high consumption of animal-based meat products increases cholesterol levels and may lead to unhealthy heart conditions. The high harmful saturated fats in animal meat are making consumers choose another alternative to preserve their health conditions, driving the plant-based sausage market growth.

The new product launches of plant-based sausages with low cholesterol and plant-based protein content boost the market growth. In May 2023, UNLIMEAT, a pioneering leader in innovative plant-based foods from Korea, announced the partnership with Two Hands, the brand that is gaining attention for its Korean-style corndog, to launch vegan options including plant-based sausage, that is cholesterol-free and zero trans fats.

Beyond Meat, Inc., a leader in plant-based meat, announced the launch of Beyond Sausage in June 2023. The new product is claimed to have improved taste and texture. Plant-based ingredients such as peas and brown rice are used in the preparation of this product providing consumers with 16 grams of protein and 40 % less saturated fats per pack.

High Costs and Allergic Concerns Associated with Some of the Plant-Based Sausage Sources

Plant-based sausages are produced from various plant-based protein sources including soy and wheat. These sources are used as one of the essential ingredients used in the production of plant-based meat products such as sausages. The fluctuation in the price of these sources can restrain market growth. In addition, the processing and manufacturing of plant-based sausages are also high, increasing the final product price.

Some of these sources such as soy and wheat can cause mild to severe allergic reactions in some individuals. According to the American Chemical Society, 2023, soybean is classified as an allergic source. 0.2-0.4 % of the global population is affected due to this allergy. Further, wheat-based food allergy affects 0.2% to 1% of the population according to NIH. The increasing prevalence of allergic concerns hinders market growth.

Segment Analysis

The global plant-based sausages market is segmented based on source, type, distribution channel and region.

Health Benefits of Pea Protein

The global plant-based sausages market is segmented based on source into soy-based protein, wheat-based protein, pea-based protein and others. The pea-based protein segment accounted for the largest share of the global plant-based sausages market. Pea-protein provides around 9 essential amino acids to the body and is used as a source of protein in the manufacturing of vegan sausages.

The launches of various products with pea-based protein are driving the segment's growth. For instance, Lightlife Foods in March 2021, announced the launch of a new line of plant-based sausages made with pea protein. Further, in November 2020, Nestle S.A. announced the introduction of new plant-based sausages made with pea protein product lines under its Garden Gourmet brand.

Geographical Penetration

Increasing Vegan Population

North America dominated the plant-based sausage market. The increasing health concerns such as high cholesterol levels are pushing the consumers to leave off animal-based products. Centers for Disease Control and Prevention estimated that in 2020, 10% of the U.S. population had cholesterol levels above 240 mg/DL. Further, it is also estimated that about 7% of children and adolescents in U.S. were subjected to high cholesterol levels.

High veganism adoption in this region drives market growth in this region. Based on the World Animal Foundation's most recent data of 2023, there are more than 15.5 million vegans in the US. The increasing vegan population needs plant-based meat and meat products. The high demand for plant-based meat and meat products in this region is positively driving the market growth.

The increasing product developments in this region are positively driving the regional market growth. For instance, in September 2023, TiNDLE Foods introduced its newly conceptualized and manufactured breakfast sausage in U.S. increasing its food service activities in this region. The new product is developed in the R&D center of TiNDLE in U.S. with all the ingredients grown and sourced in U.S.

Competitive Landscape

The major global players in the market include: Beyond Meat, Impossible Foods Inc., Tofurky, Lightlife Foods Inc., Kellogg Company, Field Roast, The Meatless Farm Co., Quorn Foods, Maple Leaf Foods and Blue Tribe Foods.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic had a mixed impact on the global plant-based sausages market. The strict regulations from the government resulted in the shutdown of many manufacturing industries temporarily, negatively influencing market growth. Manufacturers of every industry, including plant-based sausages faced challenges in raw material sourcing and labor maintenance.

The decreased production and availability of plant-based protein sources created challenges in end-use industries such as the plant-based meat and meat products industry. The disrupted distribution channels also impacted the market in a negative way. In addition, the shutdown of the supermarkets, convenience stores and food service sectors made it difficult for consumers to buy these products offline.

On the other hand, during the pandemic, most people became health conscious and decreased the consumption of unhealthy products that can affect their health in any way. The increase in vegan adoption to improve their health positively impacted the market growth. In addition, the increased use and accessibility of e-commerce sector and the wide availability of these products in online sales increased market demand.

Russia- Ukraine War Impact

The Russia-Ukraine war greatly impacted several industrial sectors, including food. The war created import and export trade disruptions, resulting in economic disturbances in the entire world in every possible category. The supply chain activities were badly impacted, causing the disruption of demand-supply chain activities. The scarcity of raw materials and other essential resources paused the global market for various products, including plant-based sausages.

By Source

• Soy-Based Protein
• Wheat-Based Protein
• Pea-Based Protein
• Flax-Based Protein
• Chia-Based Protein
• Corn-Based Protein
• Others

By Type

• Raw Sausages
• Cooked Sausages
• Smoked Sausages

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In February 2021, the Vegetarian Butcher, a Unilever brand, announced the launch of a new line of plant-based sausages made with soy protein, designed to have a meat-like texture and flavor.
• In December 2020, Tofurky, a plant-based meat substitute patterned brand, launched a new line of plant-based sausages made with sunflower seeds.
• In August 2020, The Kellog Co., an American multinational food manufacturing company invested $ 45 million to expand the Morningstar Farm manufacturing facility in Ohio with upgraded equipment and capacity expansion to increase the company's range of plant-based products.

Why Purchase the Report?

• To visualize the global plant-based sausages market segmentation based on source, type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of plant-based sausages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global plant-based sausages market report would provide approximately 85 tables, 93 figures and 234 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies