Global Sports Mouthguard Market - 2023-2030

Overview

Global Sports Mouthguard Market reached US$ 5.6 billion in 2022 and is expected to reach US$ 8.8 billion by 2030, growing with a CAGR of 5.7% during the forecast period 2023-2030.

The sports mouthguard market is driven by increasing awareness and emphasis on athlete safety in at-risk sports. In an article for, British Journal of Sports Medicine have found a 1.6-1.9 times higher risk of orofacial injury in sports without mouthguard use. However, challenges in the adoption of mouthguards include athletes' preferences, concerns about comfort and performance restrictions

Mandating mouthguard use is gaining attention as a potential solution, emphasizing a culture of safety in sports and the need for greater awareness. Coaches, fellow athletes and sports bodies can play a crucial role in promoting mouthguard usage. There are three main types of mouthguards, with custom-made mouthguards showing superiority in terms of comfort and minimal impact on performance.

North America dominates the sports mouthguard market due to its extensive engagement in contact sports and a strong emphasis on athlete safety. In U.S. and Canada, sports like American football, hockey and lacrosse are widely popular, contributing to the high demand for protective gear, including mouthguards. Additionally, the region's robust sporting infrastructure, including professional leagues, college sports and youth programs, drives the adoption of mouthguards.

Dynamics

Booming Market for Combat Sports

The sports mouthguard market is driven by the surging popularity of combat sports, which have amassed an estimated 300 million global fans as per euronews.next. As combat sports gain widespread recognition, technology plays a pivotal role in enhancing fan engagement and participation. Mixed Martial Arts (MMA) has seen its fan base expand, particularly in U.S., UK, Brazil, Singapore and China. The growing interest extends to the market for martial arts studios and clubs, which has reached an estimated worth of US$9 billion in U.S. alone.

Major players like UFC and ONE Championship, both valued at over a billion dollars, are at the forefront of this industry's growth. The battle among these brands centers on how fans consume content, with streaming services and social media platforms shaping the industry's future. The digital landscape allows these sports to ignite globally fandom and the values of integrity, humility, honor, respect, courage, discipline and compassion, intrinsic to martial arts, contribute to the industry's global resonance and continued market growth.

Impact of Technology

The sports mouthguard market is being significantly influenced by the adoption of smart mouthguard technology, particularly in contact sports like rugby. World Rugby is pioneering the use of this technology to automatically withdraw players with suspected brain injuries from play, enhancing safety measures in the sport. The smart mouthguards measure the G-force of every head impact in real time and send immediate alerts to independent doctors when a significant collision occurs during a match.

The revolutionary approach ensures that players with undetected concussions or delayed symptoms are promptly removed from the field for head impact assessment. The adoption of these advanced mouthguards is poised to have a transformative impact on player safety and concussion management, ultimately influencing the sports mouthguard market and promoting player welfare.

Limited Awareness

The sports mouthguard market faces restraints primarily due to a lack of awareness regarding their significance among certain athletes and consumers. Many individuals remain unaware of the crucial role mouthguards play in dental and facial protection during sports activities. The lack of awareness results in limited demand for sports mouthguards as some athletes underestimate their benefits, potentially compromising their safety.

Educational initiatives and awareness campaigns are necessary to inform potential users about the importance of mouthguards in injury prevention, which can help alleviate this restraint and ensure that more athletes prioritize their oral and facial safety during sports participation.

Segment Analysis

The global sports mouthguard market is segmented based on product, material, distribution channel and region.

Boil-and-Bite Mouthguards Dominating the Sports Mouthguard Market with Accessibility and Customization

Boil-and-bite mouthguards dominate the sports mouthguard market due to their combination of accessibility, customization and ease of use. The mouthguards are designed to be easily molded to an individual's teeth by boiling them and then biting down to achieve a personalized fit. Its affordability makes them accessible to a wide range of athletes, from amateurs to professionals, fostering their widespread adoption.

Boil-and-bite mouthguards provide a comfortable and secure fit, enhancing their popularity for sports where protection and comfort are crucial. The market's growth is further propelled by the convenience they offer to users, eliminating the need for costly professional fittings. As a result, boil-and-bite mouthguards hold the largest market share in the sports mouthguard industry, catering to the diverse needs of athletes.

Geographical Penetration

North America's Dominance in Sports Mouthguard Market Fueled by High Awareness

North America commands the largest share in the sports mouthguard market due to the region's high awareness of the importance of dental and facial protection in sports. Delta Dental statistics indicate a significant risk of sports-related injuries, with a 1 in 10 chance of sustaining facial or dental injuries in a single athletic season.

The American Dental Assistants Association's report underscores the severity of the issue, with 15 million Americans experiencing dental injuries and 5 million teeth being lost annually due to sports-related incidents. The alarming figures drive the demand for sports mouthguards in North America, making them a vital safety accessory for athletes. The region's commitment to oral health and injury prevention positions it as a dominant player in the sports mouthguard market.

COVID-19 Impact Analysis

The COVID-19 pandemic brought several challenges to the sports mouthguard market. Initially, with lockdowns and restrictions on sports activities, there was a decline in demand as sports events and practices were canceled or postponed. The disrupted the normal purchase patterns for athletes and teams.

Moreover, the economic impact of the pandemic led to budget constraints, affecting the discretionary spending on sports equipment, including mouthguards. On the production side, manufacturers faced disruptions in supply chains, affecting the availability of mouthguards. Factory closures, labor shortages and transportation issues contributed to these challenges.

Russia-Ukraine War Impact Analysis

The war in Ukraine has introduced further challenges to the sports mouthguard market. The conflict has disrupted global supply chains, which were already struggling due to various factors, including the COVID-19 pandemic, natural disasters and previous supply chain disruptions. As a significant contributor to the global plastics industry, Russia's invasion of Ukraine has further compounded the issues.

The supply of raw materials for manufacturing mouthguards, such as plastics and polymers, is at risk due to the reduction in petroleum exports from Russia. The materials are crucial for producing high-quality mouthguards. Sanctions on Russia and reduced oil exports have led to increased costs and potential shortages, impacting the production of plastic products, including mouthguards.

By Product

• Stock Mouth Guard
• Boil & Bite Mouth Guard
• Custom-made Mouth Guard

By Material

• Acrylic Resins
• Ethylene Vinyl Acetate (EVA)
• Natural Rubber
• Others

By Distribution Channel

• Retail
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Sports Shops
• E-Commerce

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In February 2022, Bupa Dental Care in Australia partnered with HITIQ to introduce the country's first smart mouthguards. The innovative mouthguards, already used by professional players in sports like Rugby Union, AFL and NRL, are equipped with force-measuring sensors that monitor head impacts during games. Through a user-friendly mobile app, the system alerts parents to significant head impacts, providing guidance on potential concussion symptoms.

Competitive Landscape

The major global players in the market include: OPRO, Makura Sport, Shock Doctor Inc., Akervall Technologies Inc., MOGO SPORT, Brain-Pad, Gob Smacked Sports Mouthguards, MAX Mouthguards, Armourfit, Fight Dentist.

Why Purchase the Report?

• To visualize the global sports mouthguard market segmentation based on product, material, Distribution Channel, nature, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sports mouthguard market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key Products of all the major players.

The global sports mouthguard market report would provide approximately 61 tables, 57 figures and 195 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies