Global Self-Rising Flour Market - 2023-2030

Overview

Global Self-Rising Flour Market reached US$ 942.18 million in 2022 and is expected to reach US$ 1404.80 million by 2030, growing with a CAGR of 5.12% during the forecast period 2023-2030.

The self-rising flour market is experiencing an increasing focus on health and nutrition. Manufacturers are adjusting their product formulations to meet the preferences of health-conscious consumers, prioritizing nutritional content. They are also integrating a variety of diverse and exotic flavors into their offerings to appeal to the multicultural taste preferences of consumers, thereby broadening the market's range of flavors.

For instance, on March 22, 2022, White Lily, a producer of flour and cornmeal, introduced a range of five baking mixes tailored for dxhome cooks. These new mixes are accessible in flavors such as chocolate fudge brownie, dark chocolate brownie, and lemon glazed lemon pound cake. Complementing these additions, White Lily's product line encompasses traditional offerings like all-purpose flour, self-rising flour, buttermilk cornmeal and buttermilk cornmeal.

North America holds dominance in the global self-rising flour market. The region's market leadership is evident through its significant market growth, robust distribution networks, and a strong presence of key industry players. Factors contributing to North America's dominance in the self-rising flour market include a well-established baking culture, high consumer awareness, and mature market infrastructure.

Dynamics

Changing Consumer Preferences in Baking

The market is witnessing a change in consumer lifestyle patterns, with an increasing number of individuals seeking convenient high-quality baking ingredients. Self-rising flour caters to this demand by providing an efficient solution for baking. Consumers are favoring self-rising flour due to its convenience, eliminating the need for separate leavening agents and precise measurements. This aligns with the market trend towards time-efficient and user-friendly baking products.

In July 2022, the American Bakers Association conducted a survey involving more than 1,500 consumers to gain fresh insights into the role of bakery products in their lives and various life occasions. The study revealed significant opportunities for the growth of bakery consumption both at home and away from home. Despite concerns among 9 out of 10 Americans about elevated grocery, restaurant, and gasoline prices, baked goods are perceived as an affordable indulgence. A substantial 64% of respondents allocate budgetary space for occasional baked treats, and a notable 80% prioritize incorporating baked goods into special occasions.

Rising Trend of Home Baking

The market for self-rising flour is experiencing significant growth as more consumers embrace and contribute to the increasing popularity of home baking. The global market for self-rising flour is benefiting from the rising trend of home baking as consumers seek convenient and efficient solutions for their baking needs. Self-rising flour eliminates the requirement for separate leavening agents and aligns well with the preferences of home bakers, who value simplicity and time-saving in their culinary endeavors.

In July 2022, according to the American Bakers Association, there will be a continued emphasis on home-centric meals, with consumers giving significant importance to baked goods in their home-prepared meals. On average, 68% of meals containing baked items are crafted within the home environment. The growth potential is identified in expanding the integration of baked goods across a broader spectrum of meal occasions, particularly in the realm of snacking. Interestingly, morning, afternoon, and evening snacks currently exhibit the lowest inclusion of baked items, presenting a notable opportunity for increased integration in these snack moments.

Fluctuating Prices of Raw Materials

The volatility in the prices of raw materials poses challenges for the self-rising flour market, influencing production costs for manufacturers. These fluctuations can create uncertainties in pricing strategies, affecting profit margins and competitiveness within the market. As a consequence, market participants encounter difficulties in maintaining stable pricing structures and adapting to the changing cost dynamics of raw materials.

The market's susceptibility to fluctuations in raw material prices impacts the supply chain, potentially leading to disruptions in the production and distribution processes. Manufacturers and stakeholders within the self-rising flour market find it challenging to mitigate the effects of these unpredictable cost variations, thereby affecting their ability to offer competitive pricing in the market.

Segment Analysis

The global self-rising flour market is segmented based on source, nature, distribution channel, and region.

Global Demand for Health and Clean-Label Organic Ingredients

The organic segment holds the largest share of the global self-rising market, The market is witnessing a surge in consumer awareness and demand for organic food products. Consumers in the market are placing a premium on transparency and clean label products. The organic self-rising flour segment aligns with these preferences, as it is often perceived as a purer form of flour, free from synthetic additives and pesticides, contributing to its dominance in the market.

The organic segment of the self-rising flour market is capitalizing on the trend, as consumers increasingly prioritize natural, pesticide-free, and environmentally sustainable options. The market is responding to a global shift toward healthier lifestyles, with consumers seeking products that align with their wellness goals. The organic self-rising flour segment appeals to health-conscious consumers, offering a cleaner and more natural option compared to conventional counterparts.

Geographical Penetration

Increasing Consumer Demand and Innovations in North America

North America is dominating the self-rising flour market. The region's consumer preferences for easy-to-use baking ingredients align with self-rising flour's convenience. North America has a strong baking culture, with a significant portion of the population engaging in home baking. This cultural inclination contributes to the high demand for baking ingredients like self-rising flour.

The popularity of baking shows, culinary trends, and social media influencers emphasizing homemade baked goods further fuels the region's self-rising flour market. As of July 2022, according to the American Bakers Association, baked goods play a crucial role in family traditions and celebratory events. A significant majority, at least 80% of consumers, deem baked items as essential components of family traditions, special celebrations, and holidays.

COVID-19 Impact Analysis:

Changes in consumer behavior during the pandemic, including lockdowns and economic uncertainties, influenced purchasing patterns. Panic buying and stockpiling initially created demand spikes, but as economic challenges persisted, consumer spending on non-essential items, including specialty baking ingredients like self-rising flour, faced constraints. Adherence to social distancing measures and lockdowns impacted the workforce and production capabilities of self-rising flour manufacturers.

However, the market experienced a surge in demand as home baking became a popular activity during lockdowns. With more people turning to home cooking and baking, the demand for self-rising flour, a convenient baking ingredient, witnessed an upswing. Manufacturers in the self-rising flour market seized the opportunity to innovate and diversify their product offerings. This included the introduction of new variants, to cater to evolving consumer preferences.

Russia-Ukraine War Impact Analysis

The conflict led to disruptions in the supply chain of crucial raw materials used in self-rising flour production. If either Russia or Ukraine was a major supplier of essential grains, interruptions in the supply chain resulted in shortages and increased prices for these raw materials. This affected the production capacity of self-rising flour manufacturers in the self-rising flour market.

Geopolitical instabilities translated into fluctuations in commodity prices, including grains and other agricultural products. The global self-rising flour market experienced price volatility due to uncertainties surrounding the availability and cost of raw materials. This volatility impacted both producers and consumers within the market. Trade restrictions imposed due to geopolitical tensions or logistical challenges hindered the smooth flow of products in the global market.

By Source

• Wheat
• Corn
• Others

By Nature

• Organic
• Conventional

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Sales
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On May 3, 2023, Ardent Mills launched BakeHaven flour, which is specifically designed for private label use by manufacturers targeting "emerging" retailers, which encompass independent and small-chain grocery stores, retailers, and convenience stores. The BakeHaven wheat flour range includes all-purpose bleached flour, all-purpose unbleached flour, organic all-purpose flour, self-rising flour, bread flour, and a keto-friendly all-purpose flour blend.
• On June 26, 2021, Ben & Jerry's introduced a recipe for swirled ice cream bread using only the company's renowned pints and self-rising flour. While not the first to share such a recipe, individuals have expressed excitement in creating this sweet loaf with their favorite Ben & Jerry's flavors - Half Baked, Chunky Monkey, and Netflix & Chill'd - along with basic vanilla from Haagen-Dazs.
• On October 11, 2023, Matthews Cotswold Flour introduced the UK's inaugural All Purpose Regenerative White Flour. This innovative flour is crafted from grains sourced from a carefully chosen consortium of local farms committed to regenerative farming practices. The All Purpose Regenerative White Flour is versatile and well-suited for various recipes that traditionally call for plain, strong bread, and self-raising flour when combined with baking powder.

Competitive Landscape

The major global players in the self-rising flour market include: Bobs Red Mill Natural Foods Inc., Cynor Ingredients Private Limited, Cargill Inc., Doves Farm Foods Ltd., General Mills Inc., King Arthur Baking Co. Inc., To Your Health Sprouted Flour Co., Ardent Mills, FWP Matthews Ltd and Old Mill of Guilford.

Why Purchase the Report?

• To visualize the global self-rising flour market segmentation based on source, nature, distribution channel, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous self-rising flour market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global self-rising flour market report would provide approximately 62 tables, 57 figures, and 212 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies