Global Activated Charcoal Supplements Market - 2023-2030

Overview

Global Activated Charcoal Supplements Market reached US$ 5.54 billion in 2022 and is expected to reach US$ 8.75 billion by 2030, growing with a CAGR of 5.89% during the forecast period 2023-2030. An increase in the trend of consuming organic food helps to boost market growth over the forecast period.

Activated charcoal is marketed as a natural detoxifying agent. Consumers are increasingly interested in detoxifying their bodies and removing harmful substances, which has fueled the demand for activated charcoal supplements. Some consumers use activated charcoal supplements for oral health purposes, such as teeth whitening and detoxifying the mouth. Activated charcoal is included in some toothpaste and oral care products.

According to the data given by the CDC in 2022, globally, 1 in 9 children died from diarrheal diseases making diarrhea the second leading cause of death among children under the age of 5. Daily 2,195 children die from diarrhea daily. Globally around 801000 children die from diarrhea every year. Activated charcoal supplements help to control diarrheal diseases which helps to boost market growth of the activated charcoal supplements market globally.

Activated charcoal supplements are often associated with detoxification and cleansing. Consumers are drawn to these products for their potential to adsorb toxins and impurities from the body. This trend aligns with the desire for a healthier lifestyle and well-being. Activated charcoal supplements are frequently used to alleviate symptoms of digestive discomfort, such as gas and bloating. The supplements are believed to adsorb excess gas and toxins in the digestive tract, providing relief from gastrointestinal issues.

Dynamics

Rising Consumers Demand For Detoxifying Substances

Detoxification is closely linked to digestive health. Activated charcoal supplements are believed to help alleviate symptoms of digestive discomfort, such as gas, bloating, and indigestion, by adsorbing excess gas and toxins in the digestive system. Many consumers prefer natural and holistic approaches to health, and activated charcoal supplements align with this preference. They are derived from natural sources, such as coconut shells or wood, and are perceived as a more natural alternative to synthetic detox products.

According to the data published in whole foods magazine in 2022, activated charcoal is beneficial for the detoxification process and for liver health. Detoxification has become a prominent health and wellness trend, with many consumers seeking ways to rid their bodies of toxins and impurities. Activated charcoal supplements are often marketed as a natural and effective means of detoxification, drawing consumers who want to cleanse their systems.

Increase in the Consumer's Awareness Regarding Health Benefits of Activated Charcoal Supplements

As consumers become more health-conscious, they are increasingly seeking natural and alternative remedies to support their well-being. Activated charcoal supplements, derived from natural sources like coconut shells or wood, are perceived as a natural solution for various health concerns. Consumers are attracted to these supplements for their potential to adsorb toxins, impurities, and excess substances from the body, promoting overall health and detoxification.

Activated charcoal supplements are marketed as a remedy for reducing the severity of hangover symptoms by adsorbing alcohol and toxins. Awareness of this potential benefit draws consumers to seek natural ways to alleviate hangovers. Activated charcoal is used in oral care products like toothpaste and mouthwash for its potential to whiten teeth and remove stains. Consumers looking for natural alternatives to traditional oral care products are increasingly aware of these benefits.

Limited Product Awareness

Manufacturers and retailers of activated charcoal supplements miss out on market opportunities due to limited awareness. They struggle to reach potential consumers who could benefit from these products. Educating consumers about the uses, benefits, and safe usage of activated charcoal supplements is challenging when awareness is low. This requires marketing efforts, consumer education campaigns, and clear communication about the product's value.

Limited product awareness puts activated charcoal supplements at a competitive disadvantage compared to other dietary supplements that have higher recognition and consumer trust. Products with low awareness often experience slower adoption rates in the market. It takes longer for consumers to become familiar with activated charcoal supplements and consider them as part of their wellness regimen.

Segment Analysis

The global activated charcoal supplements market is segmented based on form, function, distribution channel, and region.

Increase in the Consumer's Demand for Activated Charcoal Supplements Capsules Due to its Convenience

On the basis of form activated charcoal supplements market is segmented as capsules, tablets, powder, and others. The capsules activated charcoal supplements segment accounted for 1/3rd of the market share of the global activated charcoal supplements market. Capsules are easy to consume an increase in the consumer demand for the capsule helps to boost segment growth over the forecast period. Capsules are portable and do not require measuring or mixing which adds to their appeal for on-the-go individuals.

Capsules provide a precise dosage of activated charcoal, ensuring that consumers receive a consistent amount with each intake. This precision is especially important for individuals seeking specific health benefits. Activated charcoal has a distinct taste and odor, which some consumers find unpleasant. Capsules offer a way to encapsulate the charcoal, minimizing taste and odor concerns and improving overall palatability.

An increase in product launches by the major key players helps to boost market growth over the forecast period. For instance, Bionova launched activated charcoal capsules for internal detoxification. 1 pack of bottles contains 90 capsules. These tablets help to boost digestive health, and cholesterol management, and also enhance detoxification.

Geographical Penetration

North America Accounted For the Largest Share in the Market

North America accounted for 1/3rd share of global activated charcoal supplements due to the increase in the consumer's demand for natural supplements to cure their diseases. The United States and Canada are major shareholding countries in the region due to the increase in the disposable income of the consumers.

According to the data given by Medline Plus in 2023, on average adults in the United States have acute diarrhea once a year, and young children have it an average of twice a year. Activated charcoal supplements have antidiarrheal properties which help to boost regional growth of the activated charcoal supplements in the region.

North America has a well-developed health and wellness culture, with a high level of consumer awareness about dietary supplements and their potential benefits. Consumers in this region are proactive about their health and often seek natural and alternative remedies, including activated charcoal supplements. There is a growing emphasis on clean living and wellness in North America, with consumers seeking products that are perceived as natural, clean, and free from artificial additives.

Competitive Landscape

The major global players in the market include: Nykaa E-Retail Pvt. Ltd., Schizandu Organics, Country Life, LLC., SimplySuplements, Nature'sWay, Amy Myres MD, Holland and Barrett, Swamson Premium, Schizandu Organics and True Veda.

COVID-19 Impact Analysis:

The pandemic heightened awareness about health and wellness, leading many consumers to become more health-conscious. Activated charcoal supplements were marketed as detoxifying agents and immune system boosters, which attracted consumers looking for ways to support their health during the pandemic.

Activated charcoal supplements were sometimes positioned as immune system support products due to their potential to remove toxins from the body. This aligns with the increased demand for immunity-boosting products during the pandemic. With lockdowns and restrictions in place, e-commerce became the primary channel for purchasing supplements. Many consumers turned to E-Commerce to buy activated charcoal supplements, driving e-commerce growth in the supplement industry.

Russia-Ukraine War Impact Analysis

The conflict disrupts supply chains in the region, it affects the production and distribution of activated charcoal supplements. Ukraine is a significant producer of activated charcoal, and disruptions to its production or transportation lead to shortages and increased prices. Supply disruptions and geopolitical instability result in higher production costs, including transportation and raw material costs.

During times of geopolitical tension, countries impose export restrictions on certain products, including pharmaceuticals and dietary supplements. If activated charcoal or its ingredients are subject to export restrictions, it limits the availability of these supplements in international markets. Geopolitical conflicts impact consumer sentiment and confidence. In times of uncertainty or fear, consumers change their spending habits and prioritize essential goods over dietary supplements. This shift in consumer behavior led to decreased demand for activated charcoal supplements.

By Form

• Capsules
• Tablets
• Powder
• Others

By Function

• Detoxification
• Anti-Bloating
• Antidiarrheal
• Others

By Distribution Channel

• Pharmacies & Drug Stores
• Supermarket/Hypermarket
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On July 27, 2022, Cymbiotika, a leading nutritional supplement brand launched reformulated activated charcoal which helps to support the digestive system. Consumption of these tablets helps to improve the digestive system and gut health of the consumers. It is good for various health issues such as the digestive system, immune function, and gut health.

Why Purchase the Report?

• To visualize the global activated charcoal supplements market segmentation based on form, function, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of activated charcoal supplements market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global activated charcoal supplements market report would provide approximately 61 tables, 60 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies