Global Glamping Market - 2024-2031

Overview

Global Glamping Market reached US$ 2.0 billion in 2023 and is expected to reach US$ 3.7 billion by 2031, growing with a CAGR of 8.1% during the forecast period 2024-2031.

Glamping offers a wide variety of unique and creatively designed accommodations, such as treehouses, safari tents, yurts, luxury cabins and geodesic domes. The accommodations provide a level of luxury and comfort that traditional camping lacks, attracting individuals who desire a more luxurious outdoor experience.

North America covers 5/3rd region for the glamping market. For instance, on 19 April 2023, Montana glacier national park has recognized as one of the top destinations for glamping and stargazing. With its stunning natural landscapes, which include glaciers, valleys and lakes and also park provides a magical setting for outdoor enthusiasts. Additionally, Glacier National Park is internationally recognized as a Dark Sky Park, offering minimal light pollution and optimal conditions for stargazing.

Dynamics

Social Media Influence

Spending hours on social media to be updated on every event and news provide various advantage to grow business. Adding to these strategies includes the deals, holiday packages and special deals on days like monsoon and winter break, new year and Christmas nights when the people come out of the homes to celebrate.

The way of promoting via social media again has targets, including commercial and influencer collaboration. So that they can upload pictures of the glamping site to portray the beauty of the place and the luxury inside the tents, making it like you're your personal space like your own room. The pages are then visited by the number of followers to spread it in a multiplication chain.

Outdoor Tourism

Glampling becomes a good choice for people over tents as they provide great comfort and high-quality service with memorable experiences as well as eco-friendly by participating very close to nature . The makes the market a good place to an ever expanding global market as people enjoy exploring location types.

Travelers and explorers have a great staycation option with a mind with no language barrier and security concerns. The experiences and connectivity with nature attract more travelers and people to expand the global market. It is a way of sustainable tourism making it more interesting and diversification with the way of living, making people and the audience lean more towards glamping over the traditional camping.

Glamping Limitation

The resource availability in the glamping market is limited. People with limited mobility or those who would like to stay home may find it difficult to enjoy glamping because it often demands access to the outdoors or an isolated location. Additionally, glamping locations tend to be expensive due to the intensive planning and maintenance required.

The expense of the supplies and equipment required to create a nice glamping experience can restrict it to a particular demographic. Glamping locations use a lot of resources to accommodate visitors, including electricity, water and other supplies. In far-off places where the ecosystem is already in danger, this can be very harmful.

Segment Analysis

The global glamping market is segmented based on accommodation, area, size, age, end-user and region.

Rise in Camping Consumer Experience

Growing demand for immersive travel experiences. Traditional camping doesn't offer resources like glamping. But glamping offers a middle ground, providing the opportunity to connect with nature while enjoying the comforts and amenities of a well-appointed cabin. The factors lead to an increase in the growth of the glamping market.

For instance, on 16 Feb 2023, New cabin-style glamping is going to open in Hatta, Dubai. The cabins are made up of pine woods which have a grey wash and are designed in such a way, as it blends with AL Hajar mountains. Cabins ultimately have natural daylight and beautiful alpine views. Consumers have options to select between regular Terra cabins and Delux Tera Cabins as they accommodate huge amounts of people.

Geographical Penetration

Asia-Pacific Growing in the Tourism Industry

Asia-Pacific has the largest growth in the glamping market. Countries like China, Japan, South Korea and India have the highest production and development growth in glamping . Social media platforms are one of the powerful channels for sharing experience . Influencers and bloggers play a major role in promoting glamping.

For instance, On 12 Jun 2023, On Songstam announce the official opening of the glamping palpa in Tibet. The glamping offers luxury outdoor services which is surrounded by snowy mountains. It offers 3o accommodation at a time and has unique patented ventilation design.Palpa glamping tents are eco-friendly and sustainable to adopt.

COVID-19 Impact Analysis

The COVID-19 pandemic had significantly impacted the glamping industry. Since the outbreak of the pandemic, many glamping businesses have had to shut down due to travel restrictions and lockdowns, which cause immense losses. Additionally, social distancing has made it difficult for glamping sites to operate at their full capacity, as many of them rely on utilizing shared spaces and facilities.

According to United Nations world trade organization pandemic impacted international business and has witnessed a 74% drop. Spain is the most affected country as it offers 1.8% of its GDP from the tourism industry to the country. Due to restrictions, consumer preferences changed that affected the growth of the market.

By Accommodation

• Cabins
• Tents
• Yurts
• Tipis
• Tree Houses
• Others

By Area

• Rural
• Urban

By Size

• 4-person
• 2-person

By Age

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

By End-User

• Consumers
• Events

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On 14 Mar 2023 luxury glamping company roam launched a nomad style camp in mountain region. It includes outdoor music systems, biking, hiking and other activities.
• On 3 May 2023, Thule offers new 4-person accommodation that will take glamping to another level. It provides a lightweight and rooftop tents that can be deployed.
• On 15 Nov 2023, The new glamping resort Ulum has 50 all suits' tents in which private decks are deployed over Moab landscape, this location is near to canyonlands national park.

Competitive Landscape

The major global players include LuxeTenten, Sawday's Canopy & Stars Ltd, Bushtec Safari, Huttopia, Wigwam Holidays Ltd, BIGHEAD glamping tents, Bond Fabrications, The Glamping Orchard, Hidden Valley, Killarney Glamping.

Why Purchase the Report?

• To visualize the global glamping market segmentation based on accommodation, area, size, age, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of glamping market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global glamping market report would provide approximately 77 tables, 78 figures and 210 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies