Global Scented Candles Market - 2024-2031

Overview

Global Scented Candles Market reached US$ 517.5 million in 2023 and is expected to reach US$ 728.4 million by 2031 growing with a CAGR of 4.4% during the forecast period 2024-2031.

Wider options of scented candles have become accessible for enhancing the atmosphere in surroundings. There is an increase in demand for scented candles as a result of people spending more time in houses that aim to improve their living spaces. Scented candles are in demand because of their aroma as well as their visual appeal. It is easily adaptable and blend well with a variety of home decor types because they come in a variety of forms, sizes and designs.

Asia-Pacific is among the growing regions in the global scented candles market covering more than 1/3rd of the market Asia-Pacific such as India, Japan and China has significant growth and development of the scented candles market. For instance, on 1 December 2022, through 156 distinct variations, Tara Candles created its own brand of scent candles and also provides its candles to five-star hotels. India is one of the world's top candle exporters and scented candles are becoming more and more popular there.

Dynamics

Growing Demand in Health Industry due to Therapeutic Benefits

Scented candles have fusion with essential oils and are gaining popularity as they provide therapeutic benefits and natural fragrances. Essential oil used 10-11% and they are diluted. Essential oils derived from plants offer various health benefits, such as improving focus and relieving headaches or congestion. When inhaled, some essential oils are thought to provide particular health advantages. Citrus oils like lemon and orange can elevate mood and give a sensation of energy, while peppermint oil may help with headache relief and focus.

For instance, on 21 March 2023, a report by e-times, that scented candles improve sleep and reduce stress and anxiety. Aromatherapy is used for reducing stress and anxiety it offers benefits such as it reduces heart rate and blood pressure. Scented candles with calming scents can help improve sleep quality. Lavender and chamomile, for example, have sleep-inducing properties that can aid in falling asleep faster and experiencing deeper sleep. Furthermore, scented candles create a soothing environment.

Scented Candles Enhancing the Atmosphere

Scented candles not only provide a pleasant fragrance but also emit soft, soothing light that adds positivity to different spaces. Scented candles make excellent gifts for various occasions, such as housewarmings, birthdays or weddings. It is also commonly used in home staging to create a welcoming and inviting environment for potential buyers. Since smell is a personal experience, the essential oils used in scented candles will vary depending on the intended results and individual preferences. While some people would choose peaceful scents to help them rest, others could choose energizing scents to improve their mood.

For instance, on 24 May 2023, the Founder of the fragrance People shares valuable insights that they offer flameless scented candles, that provide safer options for consumers because they are concerned about open flames. The flameless candles have some essential oils that provide long-lasting fragrance. The flameless scented candles from The Fragrance People are infused with essential oils. The oils not only offer a captivating and long-lasting fragrance but also provide potential aromatherapy benefits

Safety and Health Considerations

Some scented candles could include artificial perfumes and additives that, when burned, could release dangerous substances. For those who are sensitive or already have health issues, these substances can cause allergic reactions, respiratory irritations and other problems. To reduce these dangers, choose candles made from natural, non-toxic components. The level of sensitivity to chemicals and odors varies from person to person. The selection of scented candles must take into account any allergies or sensitivities the user may have. It can be helpful to read candle ingredient labels and choose ones with few to no synthetic additives.

It is crucial to follow safety precautions, such as keeping candles away from flammable materials, never leaving them unattended and ensuring they are placed on stable surfaces. The smoke generated from scented candles impacts individual health and causes pollution that impacts breathing. Candle burning can produce soot and particulates that can contaminate the air within a building. The particles may irritate the respiratory system and have negative effects on general health if inhaled. Keeping spaces well-ventilated and using candles with little soot production will assist lessen indoor pollution.

Segment Analysis

The global scented candles market is segmented based on raw material, product, distribution channel and region.

Paraffin Wax a Cost-Effective and Versatile for Scented Candles

The Paraffin wax manufacturing process is cost-effective when compared to traditional candle wax. The wax has huge availability that makes it easily accessible for candle manufacturers. The abundance of wax ensures a consistent supply as there is a growing demand for scented candles. The wax offers excellent retention properties, allowing them to hold fragrance when combined with other fragrance oils.

Paraffin wax, also called mineral wax, releases volatile organic compounds. The waxes are more often used across different candles brand because it holds a large amount of fragrance and color. It has different melting points that make them suitable for the production of different types of candles. Compared to certain other waxes, paraffin wax may hold more scent. The implies that paraffin candles may release scents that are more robust and enduring, which may appeal to customers who place a high value on fragrance.

Geographical Penetration

The Growing Popularity of Scented Candles in the Asia-Pacific

Asia-Pacific is among the growing regions in the global scented candles market covering more than 1/3rd of the market and witnessed significant a rise in demand for the scented candles market and witnessed significant a rise in demand for the scented Candles market. Due to the increase in population leads to increased demand for scented candles. As there is a shift toward urbanization scented candles are used in many areas such as in commercial and residential. Scented candles are a part of home decor and have witnessed an increase in demand as the consumer wants a pleasant ambiance.

For instance, on 8 December 2022, Saan Saan, a local candle brand in Manila, Philippines, opened its first physical studio and store named "A Sense of Place." The studio, located at the ground floor of Ace Hotel and Suites in Kapitolyo, Pasig City, offers an intimate space designed with a warm and minimalist aesthetic by Arts Serrano of One Zero Design. The brand aims to provide customers with a sense of place, peace and stillness amidst the hustle of the world.

Competitive Landscape

The major global players include Village Candle, Portmeirion Group PLC, Yankee Candle Company, MVP Group International, Inc, Estee Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York and Thymes, LLC.

COVID-19 Impact Analysis

Due to the rise in the pandemic, many individuals sought ways to create a comforting and calming environment at home. Scented candles became popular as they helped create a soothing ambiance and promoted relaxation and self-care. Due to lockdowns and restrictions people spending more time at home and there was a growing emphasis on improving the aesthetics and comfort of living spaces. Scented candles played a role in enhancing the ambiance.

Physical stores facing closures and restrictions, the scented candle industry saw a surge in online sales. Consumers spend more time on online platforms to purchase scented candles, contributing to the growth of e-commerce. The pandemic prompted scented candle manufacturers to innovate and introduce new products to cater to changing consumer needs. The led to the development of new scents, unique packaging designs and eco-friendly options, providing consumers with a wider range of choices.

Russia-Ukraine War Impact

The conflict between countries such as Russia and Ukraine have potentially disrupted the supply chains of various products, including scented candles. Due to disruptions in the transportation of oil and other materials necessary for scented Candles production, leads to shortages or limited availability of certain brands or scented Candles products. Certain brands or product lines of scented candles may become less accessible or even unavailable on the market as a result of supply chain interruptions. Manufacturers may have trouble maintaining constant production, which causes gaps in the availability of their products.

During times of conflict and crisis, consumers may prioritize essential goods and basic necessities over luxury items. The focus on meeting immediate needs and concerns related to the war may result in a decreased demand for scented candles. Conflicts might result in modifications to daily activities and way of life. People may prioritize saving money and energy, which may cause them to show less interest in luxurious or unnecessary pursuits. Conflicts can cause tension, anxiety and uncertainty, which might decrease one's interest in entertainment and home decor.

By Raw Material

• Paraffin Wax
• Vegetable Wax
• Synthetic Wax

By Product

• Pillar
• Container-based
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On 24 Dec 2023, EKAM launched a wide range of scented candles for Christmas. It candles are eco-friendly and soy wax is used for production and is incorporated with premium quality of fragrance.
• On 22 Jun 2023, Discotheque, a brand renowned for its connection to the nightlife and music scene, unveiled a range of scented candles influenced by legendary nightclubs. The partnership between the fragrance realm and the vibrant spirit of nightclubs was aimed at encapsulating the atmosphere and vibe of these iconic establishments.
• On 30 Jun 2023, Courreges Fragrances and Candles collaboratively introduced a collection at a fragrance store in Northampton, featuring six scented candles that drew inspiration from iconic vinyl pieces.

Why Purchase the Report?

• To visualize the global scented candles market segmentation based on raw material, product, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of scented candles market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global scented candles market report would provide approximately 61 tables, 58 figures and 199 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies