Superfood Powders Market - 2023-2030

Overview

Global Superfood Powders Market reached US$ 5.12 billion in 2022 and is expected to reach US$ 8.66 billion by 2030, growing with a CAGR of 6.8% during the forecast period 2023-2030.

Consumers are choosing natural and eco-friendly foods. They are opting for chemical-free food products. There is an increasing demand for organic and clean-label products. This rising demand is motivating market manufacturers to expand their business in this particular segment. For instance, Happy Family Organics, a US-based organic and baby food company, secured $7 million in October 2022. This was achieved by expanding its line of organic superfood powders for babies and toddlers.

The demand for vegan-based protein powders is increasing due to the growing consumer veganism trend. The World Animal Foundation estimates that approximately 88 million vegans are present in the world. Various new products are launching as a result of the growing needs and demands of the consumer. The acquisitions and mergers among the key market players are expanding the market growth.

The emerging companies in the market focus on new product launches while inducing various organic algae dietary supplements. For instance, in June 2022, Whole Foods, an American multinational supermarket chain, launched its own line of superfood powders featuring ingredients like spirulina and chlorella. The increasing health consciousness among people and the growing demand for healthy diet supplements drive the global superfood powders market growth.

Dynamics

Health Benefits

The superfood powders are made from vegetables & fruits and, herbs & roots that are rich in nutrients and antioxidants. These superfood powders are considered a nutrient-rich food choice and provide maximum nutritional benefits with minimal calories. These powders are mixed into food and beverages for regular intake. These powders work as an immunity booster and also help in body detoxification. They help reach the body's daily recommended vitamins and mineral intake and support overall health.

Consumers are supportively consuming superfood powders to boost their immunity and succeed in their daily intake of essential nutrients. These powders are also high in prebiotics and support balanced gut flora and regular bowel movements. The vitamins, protein, fibre, minerals and other nutrient contents in these powders make them a perfect choice for health-conscious people.

Growing Demand for Natural and Organic Ingredients

The increasing health and environmental concerns create demand for natural and organic food products. There is a shift in consumer preferences regarding food habits. The increased awareness about the adverse effects of chemicals on human health and the environment is driving the demand for food products that are free from chemical pesticides. The superfood powders are considered to be natural foods as they have a minimum environmental impact.

People are becoming aware of the associated benefits of natural and organic ingredients and the long-term impact of these ingredients on their health. The organic farming is trending in the market, and new launches fuel market growth. For instance, in March 2022, Navitas Organics launched Regenerative Organic Certified cacao powder. This encourages regenerative organic farming and plant-based lifestyles.

Growing Interest in Health and Vegan Products

The superfood powders provide a well-balanced diet. They can promote heart health and can aid with weight loss. They improve energy levels and even reduce the ageing effects. With the increasing prevalence of obesity and diabetes, consumers opt for healthy diets avoiding highly-processed foods. The rising adoption of a healthy diet boosts these powders' demand. Consumers actively seek functional foods that offer specific health benefits, such as immune support, digestive health, and energy enhancement.

The increased veganism is leading the way to the launch of healthy vegan products. For instance, in February 2020, Love Beets, an innovative brand of beet products, added Love Beets powder to its food line. A healthy powder mixture made up of 35 plant-based ingredients is produced. These powders are 100% beets without any added sugars. They are vegan and gluten-free products, meeting all consumer demands.

Skincare Applications

The superfood powders are incorporated into personal care products. They provide functional benefits to beauty products. Consumers are becoming more aware of the detrimental effects of synthetic ingredients in their beauty products. The consumer's changing preferences for skin care formulations and increasing interest in natural ingredients in their cosmetics and personal care products drive the demand for superfood powders in skin care applications.

The functional advantages of these superfood powders are hyping their high demand in personal care products in recent years. The increased knowledge about these products and rising demand for high-quality products encourage manufacturers to incorporate superfood powders and create all-natural skincare products with superfood ingredients. For instance, in May 2023, Bayla Skin, the newest entrant in the beauty industry, announced the launch of superfoods-powered vegan and cruelty-free products.

High Cost and Limited Consumer Awareness

The rising environmental challenges make it hard to produce the raw materials for the products. With limited production, producers cannot meet the demand for the product. The shortage in the supply can be a greater restrain for market growth as it increases raw material costs. In addition, most of these products are imported from other countries. The transportation costs add more costs for product production. Further, the import and export regulations can be a hurdle for the market.

The difficulties in sourcing high-quality ingredients and price fluctuations make it harder for a price-conscious consumer to afford this product. There is little awareness among consumers regarding the existence and health benefits of these superfood powders. The stringent government regulations of the products and their labelling also can hinder the market.

High Competition and Lack of Regulations and Standardization

The improper regulation of the superfood powders market is creating challenges in the imposition of proper standardization of the product. The unset standards are leading to variations in the quality and effectiveness of these products. This unfixed standardization is causing consumers to face problems selecting a reliable and high-quality superfood powder.

There is a limited availability of superfood powder varieties in some regions. Further, the market has high competition. Many key players exist in the market with a lot more newly emerging competitors. The high competition can lower an individual company's market share. This narrows down the available customer base of the market.

Segment Analysis

The global superfood powders market is segmented based on type, nature, distribution channel, application and region.

High Demand

The global superfood powders market is segmented by type of fruits & vegetable powder and herbs & roots powder. Fruits & vegetable powder held the largest segment in the global superfood powders market analysis. The high demand and ease of preparation and consumption of these products drive segment growth. The fruits & vegetable powder provide convenient ways of incorporating healthy foods into the diet.

They promote immunity and the overall wellness of a person. These are high in antioxidants and induce nutritional value in food products. Baobab and pomegranate are rich in nutrients and used to prepare fruit-based superfood powders. They are often used in smoothies and dessert preparations. Similarly, vegetable-based superfood powders, including spinach and kale, are added to soups, sauces, and savoury dishes to enhance nutritional content.

Geographical Penetration

Increased Health Consciousness Among People

The increasing consumer health awareness and the need for foods with health benefits to lead a healthy lifestyle drive North America's market growth. There is a growing demand for natural and organic food products in this region. According to the Nutrition Business Journal, U.S. sales of organic food products reached $52.0 billion in 2021.

The increased superfood powder penetration in the beverage and food industry and the rising adoption of this product-based product by health-conscious consumers drive the region's growth. The growing influence of social media on the healthy lifestyle of people and the booming e-commerce sector facilities fuel the reach of these products to the public.

The presence and availability of key major players in the market, such as Sunfood Superfoods in this region, boost market expansion. The launch of new products by manufacturers has also contributed to the largest share of this region in the superfood powders market. For instance, in August 2022, Sunfood launched new superfood hydration blends for fitness enthusiast people.

Competitive Landscape

The major global players in the market include Sunfood, Glanbia PLC, Orgain, Suncore Foods Inc, Nature's Superfoods, Country Farms, Your Super, Naturya, Creative Nature Ltd and Navitas Organics.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic positively impacted the global superfood powders market. People have become more health conscious and actively adopting healthy food habits. The rise in customer interest in health and wellness products during covid increased the necessity of superfood powders. The increased awareness among people regarding the health benefits of these products increased product demand and sales.

COVID-19 resulted in the disruption of supply chains. This led to shortages and impacted production and distribution in the market. The pandemic led to widespread lockdowns and restrictions, impacting food production activities worldwide. People craved various flavoured food products, increasing the market demand.

The increasing healthy diet approach among people a healthy life increased the use of superfood powders in various food and beverage products. The health concerns and the need to improve immunity increased the demand for food and beverage that provide functional benefits. Online ordering helped the market growth during the lockdown situation. Online sales channels are becoming increasingly important for both developing players and consumers. Local vendors entered online platforms to expand their business.

Russia- Ukraine War Impact

The Russia-Ukraine war majorly impacted the overall food and beverage industry. The scarcity of raw materials, reduced workforce, and distribution channel disruption affected the packaged food products market growth, thereby affecting the superfood powders market. The war also created an imbalance in the demand-supply chain.

The disruption in the import and export trades had a huge impact on the overall economy. The interrupted trade among various countries, along with the government policy changes, impacted the market. The exchange rate fluctuations also affected the market. Eastern Europe, Central Asia and United States experienced most of the political and economic uncertainty due to this war.

By Type

• Fruits & Vegetable Powder
• Herbs & Roots Powder

By Nature

• Organic
• Conventional

By Distribution Channel

• Convenience Stores
• Specialty Stores
• Pharmacy Store
• Online Stores
• Others

By Application

• Food
• Beverage
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2023, Organixx, one of the best healthcare brands, raised $10 million in funding to develop its line of organic superfood powders and supplements.
• In January 2023, Nature's Bounty, manufacturer, marketer, distributor and retailer of high-quality nutritional supplements, acquired Superfood Company, a leading supplier of superfood powders and supplements.
• In August 2022, Nestle Health Science partnered with Nutrino Health, a guide for the Nutrition Facts in food, to develop personalized nutrition plans using superfood powders.

Why Purchase the Report?

• To visualize the global superfood powders market segmentation based on type, nature, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of superfood powders market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global superfood powders market report would provide approximately 69 tables, 67 figures and 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies