Global Organic Rice Protein Market - 2023-2030

Overview

Global Organic Rice Protein Market reached US$ 288.12 million in 2022 and is expected to reach US$ 442.17 million by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.

Functional properties of organic rice protein increase their demand in the market. Increasing adoption of protein in the daily consumer diet positively impacts the market growth. Several advantages of organic rice protein and the growing consumer need for plant-based protein drive market size. Organic rice protein's low fat, calorie content, and other healthy advantages make it a good choice for health-conscious consumers.

The harmful effects of synthetic pesticides and fertilisers show adverse health effects on humans. The heavy metals in these chemical substances can have a negative impact on the lungs and other body organs. Synthetic chemicals also impact the environment by contaminating soil and water. The growing health and environmental concerns among people are driving the demand for organic and sustainable products.

Lactose-free and gluten-free daily protein requirement is rapidly growing due to increased lactose and gluten intolerance cases. According to the National Library of Medicine, about 65% of the population may be intolerant to lactose after infancy. 100 gr of brown rice contains 8 gr of crude protein. Rice protein is the suited alternative for protein requirements holding a greater cause of market expansion.

Dynamics

Growing Demand for Plant-Based and Gluten-Free Products

Recommended Dietary Allowance for protein requirement is about 0.8 grams per body weight. Consumers are refusing animal-based proteins due to the increased adverse effects of animal-based products. Organic rice protein is a good alternative to animal protein. According to the World Animal Foundation 2023, 88 million people in the world are vegan population. Rising vegan population is in demand for the plant-based proteins.

The non-allergen, lactose-free and gluten-free nature of organic rice protein makes it an ideal product to reach daily protein requirements. American Academy of Allergy, Asthma and Immunology, estimates that the condition of gluten intolerance is observed to be affecting around 4% of the worldwide population. Organic rice protein is gaining popularity among people suffering from gluten allergy due to its gluten-free nature.

Increasing Popularity of Organic and Lactose-Free Protein

Increased demand for natural food ingredients increases the market for organic rice protein. It doesn't involve synthetic chemicals; no chemical processing is required to manufacture organic rice protein. The increased health and environmental concerns regarding the use of synthetic products in food product production drive the market for organic rice protein.

People constantly search for healthier protein alternatives from dairy sources due to increasing lactose intolerance cases worldwide. According to the National Institute of Health, about 68% of the worldwide population is intolerant to lactose. Organic rice protein is famous among restricted diet people and health-conscious consumers, increasing the market size.

Multiple Applications

Organic rice proteins have increased applications in food and non-food sectors. The desired functional characteristics of these proteins increase their applications. The neutral flavour of organic rice protein makes it a desirable food ingredient. The higher amino acid in the organic rice protein helps in muscle recovery. This property helps increase the use of products in sports and energy drinks for sports persons and athletes.

Organic rice protein is used as a supplement in beverage products like smoothies and shakes. The gelling property of rice protein improves the mouthfeel of the product. In addition, the emulsifying nature of the particular protein can be used as an egg alternative in the bakery and confectionery sectors. Increased vegan product demand drives the need for egg replacements in the bakery and bakery products.

High Cost and Alternative Plant Proteins

Many difficulties in organic farming can hinder market growth. Organic rice protein is expensive compared to conventional proteins. Production of products without synthetic fertilizers and pesticides is very difficult, as it becomes more intense to protect the product from pests and diseases. The advanced techniques used in organic farming can increase production costs. There is always a great need for more investments in the field of organic farming to improve production.

The continuous R&D activities by the producers influence the final product price. Organic rice protein is still in the beginning stage of development. Most people are still unaware of these products and their benefits. Popular plant-based proteins such as soybean and others have larger popularity and wide availability of alternative plant proteins among people restraining the market growth.

Segment Analysis

The global organic rice protein market is segmented based on type, form, function, brand, extraction process, distribution channel, application, end-user and region.

Increased Use in Sports and Energy Nutrition

The global organic rice protein is segmented based on the type into concentrates, isolates, hydrolysates, ion exchange and others. Increasing adoption of protein concentrates in sports and energy nutrition increases their demand propelling to its largest share. The perfect taste, texture, and color of organic rice protein concentrate are beneficial characteristics for their use in sports and energy nutrition as they can form better protein replacements maintaining product texture and flavor.

Protein intake is necessary for athletes due to its health benefits, such as helping repair muscle breakdown caused by workouts and intense training exercises. According to NIH, physically active people like athletes and sports require 1.2 to 2 grams of protein per kg body. Low cost and increased applications of concentrates in sports nutrition products give rise to its largest share. Lactose-free and gluten-free nature and property of being more nutritious than whey positively affect the segment growth.

Geographical Penetration

Increased Demand for a Healthy Protein Diet

Asia-Pacific region has the largest global organic protein market share due to its higher rice production. According to USDA, China attributed the production of about 145,946 MT of rice in 2022-2023 and has a total harvest attribution of about 7.08 MT/HA. The larger scale production of rice makes it possible for the easy availability of rice for protein extraction.

Growing protein deficiency in this region drives market growth due to increased demand for healthy plant-based proteins. About 80% of the Indian population is not meeting their daily protein requirements. Rising cases of gluten and lactose intolerance among people drive the demand for alternative protein sources. For instance, 70-100% of the East Asian region is lactose intolerant.

Changing consumer lifestyles and rising demand for healthy diets positively affect the market in this region. The rising trend of organic farming and increasing adoption of organic products drive the market for this region. In addition, growing consumer awareness about the necessity of protein requirements in daily diet and increased disposable incomes boost this region's organic rice protein market.

Competitive Landscape

The major global players in the market include Axiom Foods, AIDP Inc, RiceBran Technologies, The Green Labs LLC., Bioway (Xi'an) Organic Ingredients Co., Ltd., Golden Grain Group Limited, Ribus Inc., Top Health Ingredients Inc., Ingredion Incorporated and OPW Ingredients GmbH.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global organic rice protein market. The strict government regulations decreased the production and availability of organic rice protein decreasing product use, and reducing the demand. Disrupted supply chain activities and distribution channel facilities had a bad impact on every organic rice protein application industry, negatively affecting the market growth.

The decreased purchasing power of consumers due to unemployment decreased their affordability for higher-priced products like organic proteins. Increased consumer awareness regarding the benefits of organic products positively impacted the market growth. Changing lifestyles and increasing consumer awareness about a healthy diet supported the growth of organic rice protein.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many food and agricultural sectors. The war created a negative impact on the agriculture output. It is estimated that nearly 75% of Ukraine's agricultural output was affected by the war. The increased revenues and production costs increased the raw materials prices. The disrupted import and export trades majorly impacted the market.

The interrupted processes at the industrial level badly impact product production. The scarcity of raw materials, reduced workforce, and distribution channel disruption affected the product production limiting market growth. The political and economic uncertainty created due to the war had a negative impact on the organic rice protein market.

By Type

• Rice Protein Concentrates
• Rice Protein Isolates
• Hydrolysates
• Ion Exchange
• Other

By Form

• Dry Form
• Liquid Form

By Function

• Emulsifying
• Texturing
• Gelling
• Foaming

By Brand

• Proryza
• Oryzatein
• Gabiotein
• Nu-Rice

By Extraction Process

• Hexane Free Protein Extraction
• Low-Temperature Protein Extraction
• Chemical Extraction
• Physical Extraction

By Distribution Channel

• Online Sales
• Offline Sales

By Application

• Nutritional Supplements
• Baking
• General Foods
• Functional Applications
• General Applications
• Flavour Enhancements and Savoury Flavours
• Dispersibility
• Emulsification
• Others

By End-User

• Dairy
• Bakery and Confectionery
• Sports and Energy Nutrition
• Beverages
• Meat extenders
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2023, a rice protein powder, HydroRice PA80 for plant-based applications in RTD beverages was launched by Anhui Shunxin Shengyuan Biological Food and ZXChem USA, a sister company of Anhui Shunxin Shengyuan Biological Food Co. Ltd
• In June 2022, Roquette, a global plant-based ingredient provider, launched Nutralys, a rice protein, consisting of a rice protein isolate and a rice protein concentrate.
• In December 2022, Milk Specialties Global, a leading supplier of proteins introduced PROriz, a new product sourced from brown rice protein.

Why Purchase the Report?

• To visualize the global organic rice protein market segmentation based on type, form, function, brand, extraction process, distribution channel, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of organic rice protein market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global organic rice protein market report would provide approximately 101 tables, 119 figures and 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies