Global Goji Berries Market - 2023-2030

Overview

Global Goji Berries Market reached US$ 1.56 billion in 2022 and is expected to reach US$ 2.12 billion by 2030, growing with a CAGR of 3.94% during the forecast period 2023-2030.

The global trend of natural and organic products in food and personal care products increases the market expansion for various plant-based ingredients, including goji berries. Namo Organics, Navitas Organics and Sorich Organics brands provide the organic versions of goji berries in the existing market. With busy lifestyles, consumers are adopting on-to-go convenient products that are nutritious and provide health benefits to the body.

The processed goji berries are available in various forms, such as dried, powdered, frozen and juice. The manufacturers provide goji berries in a conveniently usable form. For instance, Z Natural Foods, a leading provider of organic and high-quality powdered superfoods, offers Goji berry extract powder and Goji berry organic juice powder, that can be easily mixed into water.

New technological establishments to improve the goji berry industry have a greater role in expanding the market. For instance, in the Modern Goji Industry and Health Summit conducted in June 2022, the technological research and development of the Goji industry were highlighted. The establishment of various platforms, such as the National Goji Berry Engineering Technology Research Center, helps in the production of better breeding varieties and greater control over the pest and disease prevention of Goji berries.

Dynamics

Rising Demand for Superfoods

The dense nutrient characteristics of goji berries make them a superfood option. According to the National Institute of Health, goji berries are a good source of nutrients such as proteins, lipids and fibres. They also contain good content of vitamin C and other minerals. The non-nutritive bioactive compounds such as phenolic compounds, carotenoids and polysaccharides in the goji berries build them as superfoods.

The antioxidant-rich properties of goji berries improve their demand in enhancing overall health. It is believed that goji berries are helpful in maintaining a good immunity system. In traditional Chinese and Indian medicine, goji berries are prescribed to enhance liver and kidney functions. They have been used in Ayurveda for several years. The high nutritious and medicinal value of goji berries drives the market expansion.

Various Product Availabilities

The rising awareness of the benefits of goji berries is driving the launch of new products with goji berries as their main ingredients. For instance, in April 2023, Smoothie King Franchises Inc., the original U.S. smoothie franchise, introduced six smoothie bowls into their menu. The newly introduced smoothie bowls include Berry Goji Gateway and Go-Go Goji Crunch.

The new bowls from Smoothie King Franchises, are produced from whole, non-GMO fruits without artificial colours, flavors or preservatives. The free-from nature of these items is gaining popularity among health-conscious consumers. Goji berries are also used in various skin care products. For instance, the Skindalous brand provides a superfood, Acai and Goji Berry Face Cream. The goji berries are rich in essential fatty acids and help hydrate the skin.

The goji berries are available in various snack forms. For instance, Navitas Organics, a brand offering high-quality and plant-based superfood products, introduced Organic Goji Berries, a plant-based superfood snack, in its product portfolio. These mildly sweet, tangy, gently dried goji berries are gaining popularity as healthy snacks among consumers. In skin care products, goji berry has wide application.

Price Fluctuations and Substitute Products Threat

Price fluctuations can restrain the global goji berries. Goji berries are weather-related crops. Being a seasonal crop, they are harvested in specific seasons. Climate change affects the yield and quality of goji berries. The market can face disruptions in the demand-supply attributes. This can create price fluctuations in the global market. For instance, dried goji berries had a price of USD 6.99/kg in 2022 and increased to USD 10.90/ kg in 2023.

The production of organic goji berries adds more production costs to the producers. The price fluctuations of the goji berries, which are raw materials, can further affect the price of processed product development. With the high prices of these goji berries, consumers are opting for other alternative superfood products with the same nutritional benefits. Various products, such as acai berries and blueberries, replace the goji berries, hindering market growth.

Segment Analysis

The global goji berries market is segmented based on type, product, category, distribution channel, application, end-use and region.

New Product Launches

The global goji berries market is segmented based on application into food and beverage, pharmaceuticals, nutraceuticals and personal care products. The food and beverage segment holds the largest global giji berries market share. The increasing health consciousness among consumers drives the need for healthy and nutritious food and beverage products.

With the increased awareness regarding the health benefits of goji berries, many food and beverage manufacturers are launching products with goji berries. For instance, in September 2022, Luxe Beauty and Wellness Group introduced Tipsy Goji Berry Drink, a refreshing and healthy drink with the base ingredient of goji berry. This new go-to drink is gaining popularity among health-conscious consumers due to the various health benefits of goji berry.

Following the trend, many products are launching in the market targeting particular age or gender-based goji berry based products. For instance, in May 2023, TCP Group, a Thailand-based food and beverage manufacturer, launched Ready Goji Berry, an energy drink infused with Goji berries. The drink is filled with rich antioxidants and has a 0% sugar nature, specially designed for health-conscious women.

Geographical Penetration

High Production

The Asia-Pacific held the largest region in the global goji berries market. Commercially, China, India and Japan of this region produce Goji berries. Due to its native habitat nature, countries like China have greater goji berry production rates. The well-suitable climate drives the production of goji berries in this region, with China achieving the largest production place.

Ningxia and Xinjiang areas of China are recorded to have high product production. As of 2021, the Goji berry planting area in Ningxia was about 25, 333 hectares. In northwest China's Ningxia Hui Autonomous Region industrial chain, the total output value of Goji berry was calculated to be about 3.9 billion U.S. dollars. With the greater production rates and well-established export networking, the region, especially China, exports large amounts of goji berries in global trade transactions.

According to the Fairtrade Network of Asia & Pacific Producers, China is the largest supplier of goji berries. The region achieved a significant role in the global goji berries trade market. In addition, Goji berries also have a history of use in traditional Chinese medicine. The wide domestic use of goji berries in the Asia-Pacific region drives market growth.

Competitive Landscape

The major global players in the market include Viva Naturals, The Tibetan Goji Berry Company, Natierra, Navitas Naturals, Unicorn Superfoods, Ningxia Zhengyuan Wuzhong Halal Food Co. Ltd, Xian Yuensun Biological Technology Co. Ltd., Alovitox, Ningxia Pure Goji Biology Technology and Medikonda.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global goji berries market. The pandemic resulted in unfavorable conditions in various industries, such as food and cosmetics. The scarcity of raw materials and labor force halted the production of processed food products. The strict regulations from the government resulted in the halt of many manufacturing units. The disruption in the production of products with goji berries has decreased the use and functionality of the market.

The lift down of lockdowns and e-commerce sales of goji berries made a positive turn for the market. The rising consumption of packaged food, in turn, positively impacted the goji berries market, due to its use in various product production. The increased health consciousness among people increased demand for healthy products such as the goji market, driving the market demand.

Russia- Ukraine War Impact

Many industries were badly impacted by the Russia-Ukraine war. The global trade disturbances were hugely impacted, due to which the goji berries market also faced several challenges. Russia and Ukraine were some of the exporters of goji berries in their raw and dried forms. The war created import and export trade disruptions, resulting in economic disturbances.

By Type

• Black Goji
• Red Goji

By Product

• Fresh Fruit
• Processed
  • Dried
  • Juice
  • Powdered
  • Frozen

By Category

• Organic
• Conventional

By Distribution Channel

• Hypermarkets/ Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retail
• Others

By Application

• Food and Beverage
• Pharmaceuticals
• Nutraceuticals
• Personal Care and Cosmetics
• Others

By End-Use

• Household
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In August 2023, Chewsy, a brand that provides candy-style vitamin chews, introduced goji berry based nutritious chew that supports the growth and maintenance of healthy hair.
• In January 2023, St.Botanica, a skin and hair care brand, launched its new Goji Berry Skincare Range with Vitamin C. The new product line comprises face wash, mask and serum.
• In October 2022, Hong Kong Life Sciences Society collaborated with Mak's Brewery, a local craft beer brand, to launch a limited edition of goji berry based products such as Goji Pale Ale and Goji Carbonated Hops Tea in combination with honey.

Why Purchase the Report?

• To visualize the global goji berries market segmentation based on packaging type, Product, application, end-use and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of goji berries market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global goji berries market report would provide approximately 85 tables, 87 figures and 209 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies