Global Flavonoid Supplements Market - 2023-2030

Overview

Global Flavonoid Supplements Market reached US$ 678.1 million in 2022 and is expected to reach US$ 1,139.2 million by 2030, growing with a CAGR of 6.7% during the forecast period 2023-2030.

There is a growing trend towards personalized nutrition and supplementation, driven by advancements in technology and consumer demand for tailored health solutions. Market players are leveraging data analytics, genetic testing, and personalized recommendations to offer customized flavonoid supplements tailored to individual health needs and preferences, driving the market growth.

North American consumers are increasingly prioritizing health and wellness, driving demand for dietary supplements, including flavonoid supplements. Rising awareness of the potential health benefits of flavonoid, such as antioxidant and anti-inflammatory properties, is fueling market growth in the region. Market players in North America are innovating in product formulations to differentiate their flavonoid supplements and meet evolving consumer preferences.

On January 18, 2022, Nature's Sunshine expanded its product lineup with the introduction of two new additions: Vitamin K and Quercetin. It combines the essence of nature with scientific expertise, Nature's Sunshine delivers exceptional products that consistently yield remarkable results. Beyond mere health enhancement, their premium offerings have the potential to revolutionize individuals' lives, embodying a commitment to holistic well-being.

Dynamics

Expanding Aging Population

As individuals age, they become more proactive about managing their health and well-being. The aging population tends to exhibit a heightened awareness of health concerns and a greater willingness to invest in preventive healthcare measures. This translates into a growing demand for dietary supplements, including flavonoid supplements, to support overall health and address age-related issues.

Aging individuals are increasingly adopting preventive healthcare practices to maintain their quality of life and independence as they age. Flavonoid supplements, known for their antioxidant and anti-inflammatory properties, are perceived as beneficial in supporting cardiovascular health, cognitive function, and overall vitality, aligning with the preventive health goals of the aging population.

According to the United Nations, the demographic shift indicates a faster growth rate among individuals aged 65 years and older compared to those below this age bracket. Consequently, the proportion of the global population aged 65 and above is projected to escalate from 10% in 2022 to 16% by the year 2050, which are factors driving the global flavonoid supplements market growth.

Rising Demand for Natural Supplements

There is a growing consumer preference for natural and plant-based ingredients in dietary supplements. Flavonoid, abundant in fruits, vegetables, and herbs, are naturally occurring compounds that align with this preference. As consumers seek out supplements derived from natural sources, the market for flavonoid supplements experiences growth due to their perceived purity and health benefits.

The clean label movement, characterized by a preference for products with transparent and simple ingredient lists, further drives the demand for natural supplements like flavonoid. Consumers are scrutinizing product labels more closely, seeking out supplements free from artificial additives, preservatives, and fillers. Flavonoid supplements, derived from natural sources, resonate with this clean label trend, driving their market growth.

For instance, on July 7, 2022, Lil'Goodness, a health-centric food and snack brand, launched India's inaugural zero-added sugar prebiotic cocoa powder. It is crafted from natural prebiotic fibers and authentic cocoa abundant in antioxidants, this gut and heart-health-conscious cocoa powder promises to elevate the nutritional value of homemade treats like dark chocolates, chocolate desserts, smoothies, and chocolate mousse pudding.

Growing Regulatory Challenges

Increasingly stringent regulations governing the production, labeling, and marketing of dietary supplements can significantly increase compliance costs for manufacturers and distributors in the flavonoid supplements market. These costs may include investment in quality control measures, documentation, and regulatory filings, ultimately impacting profit margins and pricing competitiveness in the market.

Regulatory agencies enforce quality and safety standards to ensure the purity, potency, and efficacy of dietary supplements, including flavonoid supplements. Manufacturers must adhere to Good Manufacturing Practices (GMP) and undergo rigorous quality control testing to meet regulatory requirements. Failure to meet these standards can lead to product recalls, consumer distrust, and market repercussions.

For instance, on February 21, 2024, The FDA oversees both finished dietary supplement products and their respective ingredients. Dietary supplements are regulated under a distinct set of guidelines separate from those governing conventional foods and drugs. Enacted in 1994, the Dietary Supplement Health and Education Act (DSHEA) stipulates that manufacturers and distributors must not market products that are either adulterated or misbranded. This mandates firms to assess the safety and labeling of their products before marketing, ensuring compliance with the Federal Food, Drug, and Cosmetic Act as amended by DSHEA and FDA regulations.

Segment Analysis

The global flavonoid supplements market is segmented based on type, form, packaging, distribution channel, application, and region.

Growing Demand for Skin Health and Innovations in Beauty Products

The beauty products segment holds the largest share of the global market. Flavonoid, with their antioxidant and anti-inflammatory properties, are increasingly recognized for their potential benefits in promoting skin health. Consumers are seeking dietary supplements containing flavonoid to support skin hydration, elasticity, and overall appearance, boosting demand within the beauty products segment of the market.

Companies operating in the beauty products segment leverage targeted marketing and branding strategies to position flavonoid supplements as essential components of beauty routines. Emphasizing the skin-enhancing benefits of flavonoid supplements through advertising, endorsements, and product formulations helps capture consumer interest and drive sales within the beauty products segment of the market.

Geographical Penetration

Large Consumer Base and Growing Innovations in North America

North America dominates the global flavonoid supplements market. North America boasts a sizable population with a significant portion being health-conscious individuals seeking dietary supplements to support their well-being. The region's large consumer base provides a substantial market for flavonoid supplements, boosting demand and region dominance in the global market.

North America is a hub for innovation and product development in the dietary supplements industry. Market players continually introduce new formulations, delivery formats, and product variants to cater to evolving consumer preferences and health trends, enhancing market competitiveness and dominance in flavonoid supplements. Companies operating in North America employ strategic marketing and branding initiatives to differentiate their flavonoid supplements.

For instance, on January 7, 2022, Conagen announced a sustainable production method to create antioxidant kaempferol through a proprietary fermentation process. This breakthrough enables beauty and personal care brands to embrace a more natural stance in their products. Kaempferol, a flavonoid with health-enhancing attributes, naturally occurs in tea, fruits, and vegetables, particularly abundant in green leafy vegetables like spinach and kale. As a result, kaempferol offers significant antimicrobial, anti-inflammatory, and immune-boosting benefits to consumers.

COVID-19 Impact Analysis

The pandemic has disrupted global supply chains, affecting the sourcing of raw materials, manufacturing operations, and distribution networks for flavonoid supplements. Supply chain disruptions, including transportation delays, labor shortages, and export restrictions, have led to challenges in maintaining adequate inventory levels and fulfilling customer demand, impacting market growth.

COVID-19 has emphasized the importance of preventive healthcare measures in managing infectious diseases. Flavonoids, known for their antioxidant and anti-inflammatory properties, are perceived as beneficial in supporting immune health and reducing inflammation, driving consumer interest and demand for flavonoid supplements as preventive measures against viral infections.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains, particularly for raw materials sourced from regions affected by the war. Flavonoid supplements, reliant on natural sources such as fruits, vegetables, and herbs, experienced disruptions in the procurement of ingredients, leading to challenges in production and distribution within the market. Consumer confidence in purchasing non-essential goods like flavonoid supplements may have waned amidst concerns about the geopolitical situation, impacting demand and market growth.

The war between Russia and Ukraine contributed to currency fluctuations and volatility in global financial markets. Currency devaluations and fluctuations in exchange rates may have affected the cost of importing and exporting flavonoid supplements, influencing pricing strategies and market competitiveness. Economic uncertainties, coupled with concerns about geopolitical stability, may have led consumers to prioritize essential goods over discretionary purchases like dietary supplements, impacting overall market demand and sales.

By Type

• Quercetin
• Curcumin
• Silymarin
• Green tea extracts
• Rutin
• Others

By Form

• Powder
• Liquid
• Capsule
• Others

By Packaging

• Bottle
• Box
• Sachets
• Others

By Distribution Channel

• Pharmacies
• Hospitals
• Online Stores
• Others

By Application

• Anticancer
• Antioxidant
• Anti-inflammatory
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On September 23, 2022, US-based Layn Natural Ingredients introduced a new natural antioxidant flavonoid named bio+Quercetin, highlighting it as a highly bioavailable form of quercetin for nutraceutical use. The exceptional bioavailability of bio+Quercetin presents an opportunity for dietary supplement brands to optimize dosages.
• On January 3, 2022, Biotech companies Biosyntia and Lantana Bio announced an in-licensing partnership to establish an innovative technology platform. This collaboration signifies Biosyntia's debut in the worldwide market for botanical ingredients. This strategic decision is aimed at circumventing the logistical hurdles commonly encountered with cross-continental supply chains, ensuring smoother operations and greater efficiency.
• On February 28, 2022, Taiyo introduced SunActive IsoQ, a water-soluble variant of isoquercetin, serving as a precursor to the flavonoid quercetin. Its bioavailability surpasses that of the flavonoid in its conventional free form by multiple folds. This debut marks the initial installment in a sequence of advanced bioavailable flavonoid set to be introduced by the company.

Competitive Landscape

The major global players in the flavonoid supplements market include THD SpA, Priority One Nutritional Supplements Inc., BORDAS S.A., JW Nutritional, LLC, Mars, Incorporated, SMPNutra.com, Avive Naturals Inc., Matrix Life Science Inc., Conagen, Inc., and Evonik Industries AG.

Why Purchase the Report?

• To visualize the global flavonoid supplements market segmentation based on type, form, packaging, distribution channel, application, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous flavonoid supplements market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global flavonoid supplements market report would provide approximately 78 tables, 79 figures, and 223 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies