Global Polyphenols Supplement Market - 2024-2031

Overview

Global Polyphenols Supplement Market reached US$ 650.1 million in 2023 and is expected to reach US$ 1,314.5 million by 2031, growing with a CAGR of 9.2% during the forecast period 2024-2031.

Consumers are increasingly opting for natural and plant-based solutions for health and wellness. Polyphenols, naturally occurring micronutrients found in plants, provide a desirable alternative to synthetic medications or animal-derived supplements, matching the growing consumer preference for natural ingredients. The ongoing scientific research, innovative product introductions, and marketing regarding the benefits of polyphenol supplements enhance the market reach to the consumer.

The availability of polyphenol supplements in various forms including capsules & tablets, powders, liquids, and gummies provides a convenient way of supplementation. Increasing disposable income allows consumers to demand products like polyphenol supplements. Targeted marketing campaigns by supplement companies further improve consumer awareness and interest in polyphenol supplements, driving market growth.

North America dominated the global polyphenol supplement market. North Americans are widely accepting the use of dietary supplements to infuse better nutrient benefits into the body. For instance, according to the survey conducted by the U.S. Centers for Disease Control and Prevention, most adults and a third of children accounting for 58.5% and 34.8 % used dietary supplements in 2020. The use of dietary supplements is promising the growth of the regional market with high Applicationss.

Dynamics

Increasing Use of Dietary Supplements

Globally, increased health consciousness among consumers is driving the need for the use of dietary supplements, including polyphenols that help in achieving the required health status. The high use of dietary supplements in the worldwide population is positively shaping the global polyphenol supplements market. A 2021 survey by the Council for Responsible Nutrition, a leading dietary supplement industry group, revealed nearly 98% of respondents reported taking vitamin or mineral supplements. 46% used specialty supplements, which include things like omega-3 fatty acids and probiotics. 44% consumed botanical or herbal supplements.

Sports supplements were used by around 30% of those surveyed. Weight management supplements were the least common, with only 19% of respondents taking them. Increased use of various dietary supplements globally is positively influencing the polyphenol supplements market sales as they carry various applications to enhance the overall health of humans.

Growing Health Consciousness Among Consumers

Many individuals are actively seeking ways to maintain their health and well-being rather than waiting for illness. According to the Council for Responsible Nutrition, the most cited reasons for taking supplements are to improve immune health (36%) or maintain general health/well-being (44%). Polyphenols, with their perceived antioxidant and immune-supporting properties, resonate with this preventive healthcare approach.

Polyphenol supplements from various sources such as grapes, green tea, cocoa, and berries help in providing required applications such as improved heart health, reduced risk of chronic diseases, weight management, and cognitive function enhancement. The rise in health consciousness among consumers paired with their awareness regarding the beneficial health support provided by polyphenol supplements is booting the market sales.

Difficult Processing and High Costs of Polyphenol Supplements

The overall difficulties associated with the sourcing, manufacturing, and processing of polyphenols can lead to higher production costs and limited innovation limiting the development of innovative new supplement formats or delivery systems. The polyphenol content in plants can vary significantly depending on factors like growing conditions, harvesting time, and processing methods. This inconsistency makes it difficult to standardize the polyphenol content in supplements.

Different polyphenols require specific extraction techniques to optimize their yield and purity. Some methods can be complex, and expensive. Polyphenols are often sensitive to light, heat, and oxygen. Exposure to these elements during processing can degrade the polyphenols, reducing their potential applications in the final supplement. The complexities of polyphenol extraction and sourcing can make it expensive to produce high-quality supplements, potentially limiting affordability for consumers.

Segment Analysis

The global polyphenols supplement market is segmented based on source, type, form, applications, price range, distribution channel, and region.

High Health Benefits Associated with the Green Tea Polyphenols

The global polyphenols supplement market is segmented based on source into grapes, green tea, cocoa, berries, and others. The green tea polyphenols supplements segment accounted for the largest share with high demand for the Applicationss associated with green tea. Green tea production and consumption are at a peak at the global level. Worldwide, green tea production increased annually by 4.9 percent over the last decade.

World green tea output is anticipated to grow at of 6.3 percent rate annually to reach 4.25 million tonnes in 2032. According to FAO 2022, worldwide tea exports have reached 1.84 million tonnes in 2022 with green tea exports, accounting for an annual increase of 2.0%. Green tea is gathering much attention in the global market due to its wide benefits and multiple functionalities.

Green tea polyphenols are natural compounds found in green tea and are responsible for many applications boosting the market growth. They have a range of health advantages, including improved cognitive function and memory, weight management support, reduced risk of chronic diseases like cancer, heart disease, and Alzheimer's disease, and enhanced skin health. The rise in consumer awareness regarding the applications associated with green tea polyphenols is driving market growth.

Geographical Penetration

Increasing Supplements Use in North America

North America dominated the polyphenol supplements market. With the increased consumer awareness about the various applications associated with polyphenol supplementation, there is a greater demand for this product in U.S. and Canada. There is an increased focus on consumers of supplements to improve health conditions.

For instance, the Council for Responsible Nutrition's annual Consumer Survey on Dietary Supplements on October 2022, reported that 75 % of U.S. consumers took supplements in 2022. Among this, 46% of males and 53 % of females were supplement users. The increasing demand for dietary supplements positively impacts this region's market growth.

Further, North America has a well-established and mature supplement industry with a strong infrastructure for research, development, marketing, and distribution of supplements. Higher disposable income in North America and a greater willingness to spend on dietary supplements, including those containing polyphenols help in market expansion.

Competitive Landscape

The major global players in the market include HealhtyHey Foods LLP, Life Extension, INLIFE PHARMA PRIVATE LIMITED, NutriJa Lifesciences, Fengchen Group Co., Ltd, ParkAcre Ltd, FRUITOMED, Zazzee Naturals, Bulletproof 360, Inc. and Pendulum Therapeutics, Inc.

COVID-19 Impact Analysis

Lockdowns and travel restrictions caused disruptions in the global supply chain, impacting the availability and cost of raw materials for polyphenol extracts. The pandemic led to economic downturns in some regions, potentially affecting consumer spending on non-essential items like supplements. During the peak of the pandemic, consumers prioritized essential goods over dietary supplements, limiting the market growth.

On the other hand, the pandemic heightened awareness of personal health and well-being. Consumers became more interested in immune-boosting supplements, and polyphenols, with their perceived antioxidants and Applicationss, gained traction. There was a general shift towards natural and plant-based products, including polyphenol-rich supplements. Lockdowns and social distancing measures led to a surge in online shopping, benefiting the online sales of polyphenol supplements, and improving sales.

The sales of dietary supplements increased significantly in early 2020 as a result of the COVID-19 pandemic. U.S. National Health and Nutrition Examination Survey declared that during the pandemic, more than 50% of U.S. population was reported to be consuming vitamins and supplements and the demand for the supplements increased by 20% during the pandemic situation.

By Source

• Grapes
• Green Tea
• Cocoa
• Berries
• Others

By Type

• Organic
• Conventional

By Form

• Capsules & Tablets
• Powders
• Liquids
• Gummies

By Applications

• Heart Health
• Cognitive Function
• Weight Management
• Anti-Aging
• Immunity Support

By Price Range

• Premium
• Moderate
• Low

By Distribution Channel

• Pharmacies
• Speciality Stores
• Online Retailers
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2023, RFI Ingredients, a provider of novel whole food solutions applied its proprietary fermentation technology, FermaPro, a multi-step method to unlock the polyphenol potential of berries.
• In April 2022, Novexpert launched an anti-stain line with green tea polyphenols. The Novexpert's two new anti-stain products are firm and clear and are used to reduce stains and make the complexion radiant. They are 100% natural and gaining people's attention.
• In 2021, Layn Natural Ingredients launched a new line of botanical extracts verified by the Non-GMO Project. The range focuses on extracts rich in polyphenols, known for their Applicationss.

Why Purchase the Report?

• To visualize the global polyphenols supplement market segmentation based on source, type, form, applications, price range, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of polyphenols supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global polyphenols supplement market report would provide approximately 86 tables, 88 figures, and 225 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies