Global Polyphenols-Rich Foods Market - 2024-2031

Overview

Global Polyphenols-Rich Foods Market reached US$ 412.5 million in 2023 and is expected to reach US$ 719.42 million by 2031, growing with a CAGR of 7.2% during the forecast period 2024-2031.

Polyphenol-rich foods include products sourced from various sources including fruits, vegetables, and other sources. These foods offer various health benefits including improved heart health, cognitive function, weight management, anti-aging, and immunity support. NIH suggested that polyphenol-rich food intake may be associated with a decreased risk of chronic diseases.

Polyphenol-rich foods can be used in functional foods, dietary supplements, and conventional foods to provide multiple health benefits. The product innovation taking place with the development of convenient and shelf-stable polyphenol-rich options utilizing encapsulation technologies to improve polyphenol stability and bioavailability is improving the market penetration at the global level.

Asia-Pacific dominates the global polyphenols-rich foods with the increased demand for health-promoting food products in various countries. According to Agriculture and Agri-Food Canada August 2023, in the retail sales in India of health and wellness foods and beverages, the fortified/functional category accounted for 5,105.4 US$ million in 2022. The high demand for functional foods and health-promoting food products helps in expanding the market in this region.

Dynamics

Increasing Health Consciousness Among Consumers

According to the British Heart Foundation January 2024, around 620 million people are living with heart and circulatory diseases across the world. The changing lifestyles, an aging and growing population, and others are raising coronary heart diseases. Heart and circulatory diseases cause around 1 in 3 deaths globally; an estimated 20.5 million deaths in 2021. People are becoming more proactive about their health and looking for ways to prevent chronic diseases.

Polyphenol-rich foods from various sources such as grapes, green tea, cocoa, and berries help provide required health benefits such as improved heart health, reduced risk of chronic diseases, weight management, and cognitive function enhancement. Knowing that polyphenols are linked to a reduced risk of these diseases makes them a desirable dietary component for its infusion in daily driving the market growth.

Growing Demand for the Natural Products

Consumers are increasingly seeking natural foods that are free from artificial ingredients and additives. Polyphenol-rich foods naturally are sourced from fruits, vegetables, grains, and other plant sources. These carry natural benefits and perfectly match the requirements of the consumers who are looking for natural products. Natural and functional foods are often perceived as premium options. Growing demand for natural and functional foods motivates manufacturers to develop innovative products.

Manufacturers are developing easy polyphenol content extraction and processing methods from natural products for its various applications. The new techniques are helpful in the efficiency of polyphenol-rich food production. For instance, in October 2023, RFI Ingredients, a provider of novel whole food solutions applied its proprietary fermentation technology, FermaPro, a multi-step method to unlock the polyphenol potential of berries.

Difficult Polyphenols Processing and High Cost

Extracting polyphenols from their natural sources can be a complex and expensive process. The choice of extraction method significantly impacts the yield and quality of the extracted polyphenols. Polyphenols can degrade over time due to light, heat, and oxygen exposure. This limits the shelf life of polyphenol-rich food products and requires careful packaging and storage solutions.

Also, the concentration of polyphenols can vary significantly within the same food source depending on factors like growing conditions, ripeness, and processing methods. This variability makes it difficult to standardize the polyphenol content in food products. All these issues lead to increased prices of the product making it difficult for price-sensitive consumers to adopt them.

Segment Analysis

The global polyphenols-rich foods market is segmented based on source, type, health benefit, distribution channel, application and region.

High Preference towards the Convenience of Dietary Supplements

The global polyphenols-rich foods market is segmented based on application into functional foods, dietary supplements, and conventional foods. The dietary supplements segment accounted for the largest share with high convenience and ready-to-use nature of the dietary supplements. Globally, there is an increased use of dietary supplements to maintain a healthy lifestyle.

According to the Council for Responsible Nutrition, the most cited reasons for taking supplements are to improve immune health (36%) or maintain general health/well-being (44%). Polyphenols, with their perceived antioxidant and immune-supporting properties, resonate with this preventive healthcare approach.

The high use of dietary supplements in the worldwide population is driving the segment growth. A 2021 survey by the Council for Responsible Nutrition, a leading dietary supplement industry group, revealed nearly 44% consumed botanical or herbal supplements. Increased use of various dietary supplements globally is positively influencing the polyphenol-rich foods market sales as they carry various health benefits to enhance the overall health of humans conveniently.

Geographical Penetration

Increasing Health Awareness Among Asia-Pacific Consumers

Asia-Pacific dominated the global polyphenols-rich foods market with the growing awareness of the health benefits associated with polyphenols-rich foods. The region's consumers are becoming more interested in foods that are beneficial to health to promote a healthy lifestyle. The Asia-Pacific region has a vast population base. With the growing population, the need for healthy products is reflecting massively translating a significant market for polyphenol-rich foods.

Countries like China and India are experiencing a growth in disposable income, allowing consumers to spend more on premium and functional foods, including foods rich in polyphenols. Many Asian cultures have a long tradition of using herbs and spices rich in polyphenols in their cuisine. Further, some governments in the Asia Pacific region, like China, have launched campaigns promoting healthy eating habits. This can indirectly drive the demand for polyphenol-rich foods.

Competitive Landscape

The major global players in the market include ADM, CPC Ingredients Ltd, Diana Food S.A.S., HealhtyHey Foods LLP, Life Extension, INLIFE PHARMA PRIVATE LIMITED, NutriJa Lifesciences, Fengchen Group Co., Ltd, ParkAcre Ltd and FRUITOMED.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the global polyphenols-rich foods market. Global lockdowns and travel restrictions disrupted the supply chain of certain fruits, vegetables, and ingredients rich in polyphenols. The halt in the polyphenol-rich food processing activities harmed the market growth. The disruption in the distribution channel impacts the overall market reach and sales to the customers.

The pandemic heightened consumer awareness of personal health and immunity and potentially boosted the consumption of polyphenol-rich foods perceived as beneficial for immune system support. Consumers became more interested in preventative healthcare measures, potentially increasing demand for foods rich in polyphenols. Lockdowns and social distancing measures led to a surge in online sales of polyphenol-rich foods. The availability of these products through online sales improved the market sales.

By Source

• Fruits
• Vegetables
• Grains
• Beverages
• Other

By Type

• Organic
• Conventional

By Health Benefit

• Heart Health
• Cognitive Function
• Weight Management
• Anti-Aging
• Immunity Support

By Distribution Channell

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

By Application

• Functional Foods
• Dietary Supplements
• Conventional Foods

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2023, RFI Ingredients, a provider of novel whole food solutions applied its proprietary fermentation technology, FermaPro, multi-step method to unlock the polyphenol potential of berries.
• In April 2022, Novexpert launched an anti-stain line with green tea polyphenols. The Novexpert's two new anti-stain products are firm and clear and are used to reduce stains and make the complexion radiant. They are 100% natural and gaining people's attention.
• In April 2022, Novexpert launched an anti-stain line with green tea polyphenols. The Novexpert's two new anti-stain products are firm and clear and are used to reduce stains and make the complexion radiant. They are 100% natural and gaining people's attention.
• In 2021, Layn Natural Ingredients launched a new line of botanical extracts verified by the Non-GMO Project. The range focuses on extracts rich in polyphenols, known for their health benefits.

Why Purchase the Report?

• To visualize the global polyphenols-rich foods market segmentation based on source, type, health benefit, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of polyphenols-rich foods market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global polyphenols-rich foods market report would provide approximately 86 tables, 88 figures and 225 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies