Global Sustainable Fashion Market - 2024-2031

Overview

Global Sustainable Fashion Market reached US$ 7.7 Billion in 2023 and is expected to reach US$ 39.7 Billion by 2031, growing with a CAGR of 23.0% during the forecast period 2024-2031.

The fashion industry has been encouraged to embrace sustainable practices using government legislation, rules and standards about sustainability and environmental protection. Consumers find trust and comfort in certifications such as OEKO-TEX and Fair Trade. The spread of knowledge regarding the advantages of sustainable fashion and its influence on buyer choices is facilitated by educational efforts and awareness campaigns. Growing consumer knowledge increases demand for sustainable clothing alternatives by enabling them to arrive at more informed and educated choices.

Globally, growing product launches by the major key players help to boost market growth over the forecast period. For instance, on October 27, 2022, Adidas and Allbirds joined together for sustainability initiatives. Together they are joining forces to develop a performance shoe with the lowest-ever carbon footprint. The recent Carbon Number effort by Allbirds, which communicates the end-to-end carbon dioxide emissions of each of its products on a dedicated label and promises to offset such emissions, fits in well with this push for sustainability.

North America is the dominating region in the market due to the growing consumer demand for sustainable products. Additionally, American fashion companies are working to lessen the harmful environmental consequences of packaging. For instance, Adidas launched a range of packaging materials that are 100% recyclable, while Reformation utilizes 100% recycled paper for its packing materials. By lowering transportation emissions, several American fashion companies reduce their carbon effects by moving production closer to home. For instance, Reformation manufactures its clothes in Los Angeles, whereas American Giant manufactures all of its apparel in United States.

Dynamics

Growing Innovations in the Materials and Technologies

Sustainable textiles composed of recycled renewable resources are the result of innovations in textile production. Such as Pinatex, recycled polyester and organic cotton, in addition to new materials like Mylo. Due to technical improvements in recycling, post-consumer waste such as plastic bottles and left textiles can be recovered into new fibers and fabrics. Reusing pre-existing materials using upcycling processes lowers waste and encourages circularity in the fashion industry.

Digital technology, including 3D printing and digital fabrication techniques, makes sustainable design. By reducing material waste, enabling precise customization and enabling on-demand manufacturing, these technologies minimize overproduction and extra stock. Sustainable fashion creators employ water-saving techniques for textile finishing and dyeing, such as organic dyes, closed-loop systems that recycle chemicals and water and less water-intensive dyeing activities. Environmentally friendly methods reduce pollution of water supplies and harm to the environment.

Growing Consumer Awareness and Demand for Ecofriendly Products

Globally consumers become aware of environmental issues and their impact on the environment, they actively looking for sustainable options in clothing. One of the main driving factors of market expansion in the sustainable fashion industry is a change in customer preferences towards sustainability. Globally consumers are worried about the things' effects on the environment and ethics. Customers are more likely to support businesses and products that prioritize equal employment practices, ethical sourcing and supply chain transparency.

Due to the development of digital platforms and social media and consumers now have more access to information about companies, their policies and their products. The growing willingness is putting pressure on clothing companies to be more forthcoming, which is pushing them to start sustainable practices and offer eco-friendly solutions fulfil consumer expectations. Several advocacy, awareness and instructional initiatives have made a significant contribution to consumer education regarding the social and environmental effects of the fashion sector. As customers are more informed and capable of making sustainable selections, the market for sustainable fashion is growing.

High Cost

Manufacturers and suppliers could benefit from economies of scale as demand for sustainable fashion increases, which lowers the cost of manufacturing per unit. As a result, buyers might discover sustainable fashion items to be cheaper overall. While reducing manufacturing costs, advances in technology help achieve criteria for sustainability. Among these innovations are eco-friendly dyeing techniques and sustainable textile production methods. Technology investments result in more affordable sustainable fashion solutions.

Cost savings can be achieved by minimizing waste throughout the manufacturing and distribution processes, streamlining supply chains and improving logistics. In sustainable fashion companies, efficient supply chains reduce overhead costs and boost overall profitability. Educating consumers about the long-term benefits and value of sustainable fashion can justify higher upfront costs. Highlighting aspects like durability, quality, timeless designs and environmental/social impact can persuade consumers to invest sustainably despite the initial cost.

Segment Analysis

The global sustainable fashion market is segmented based on type, fabric, distribution channel, end-user and region.

Growing Demand for Sustainable Apparel From Young Generation

Based on the type, the sustainable fashion market is segmented into apparel, footwear, accessories, jewelry, bags and others.

Consumer awareness of ethical quandaries in fashion companies, environmental issues and social responsibility is growing. A surge in consumers looking for ethically and sustainably produced clothing alternatives has fueled the market for sustainable clothing. Concerns over pollution, resource depletion and environmental harm associated with traditional fashion actions are driving consumers toward sustainable design solutions. The major methods employed by environmentally conscious clothing companies to lessen their impact on the environment include sustainable supply chains, eco-friendly materials and ethical production methods.

Some of the major key players follow merger and acquisition strategies to expand their business of apparel. For instance, on September 02, 2022, Myntra and Fairtrade collaborated to offer an eco-friendly apparel collection for the modern generation. Through the collaboration, Myntra will be able to meet the needs of its fashion-forward millennial and Gen-Z customers and also for those looking for the trends hence enabling trend-based fashion to turn sustainable.

Geographical Penetration

North America is Dominating the Sustainable Fashion Market

North American consumers demonstrate a thorough understanding of environmental issues and ethical fashion practices. Customers who worry about the environment are demonstrating a growing need for clothing, accessories and shoes made ethically and sustainably. The need has fueled the region's embrace of sustainable fashion companies and products. North America is house to a large number of ethical fashion firms that prioritize eco-friendly materials, open supplier chains and moral manufacturing practices. The businesses offer to clients searching for environmentally responsible alternatives to expensive designer products, which helps explain why the local market has become so dominant.

With an anticipated market value of US$ 390 billion in 2021, U.S. is the largest participant in the global fashion industry, according to data from the Global Council for the Promotion of International Trade. Recycled polyester and organic cotton are two instances of sustainable materials that American fashion producers are starting to incorporate in their designs. For instance, Levi's recently released a "WaterLess" line of apparel which requires less water during production, while Patagonia just unveiled a line of organic and recycled clothes.

Competitive Landscape.

The major global players in the market include H&M, Inditex, Gap Inc., Guccio Gucci S.p.A., Nike, Adidas, Levi Strauss & Co., VF Corporation, Fast Retailing and Prada.

COVID-19 Impact Analysis

Global supply chains were interrupted by lockdowns and industrial closures, which had an impact on the availability of sustainable materials, production techniques and distribution networks. The resulted in longer lead times, delayed product launches and difficulties locating environmentally suitable components. The epidemic changed how people bought, making them prioritize comfort, affordability and needs. As a result, during these difficult economic times, customers gave priority to value and practicality, briefly declining the demand for sustainable fashion products.

There was a significant change in consumer behavior towards internet buying, with conventional retail stores either temporarily closing or operating under restrictive conditions. During lockdowns, sustainable fashion companies with strong e-commerce systems and digital marketing techniques had an advantage in contacting customers and sustaining sales. Sustainable fashion retailers faced several obstacles, including decreased foot traffic, decreased sales volumes and modifications in customer buying habits. To adjust, plenty of merchants improved their online visibility, offered virtual shopping experiences and expanded the range of products they offered.

Russia-Ukraine War Impact Analysis

Supply chains are disrupted by conflicts, particularly when major manufacturing or raw material source countries are impacted. Production delays, a lack of sustainable goods and higher prices for sustainable fashion companies result from this disruption. Sustainable fashion companies decide to concentrate more on local sourcing and production to minimize supply chain risks. Local economies benefit from this trend, which may also encourage environmentally friendly behaviors like lower transportation emissions. Due to supply chain disruptions or rising demand, some sustainably utilized resources, including organic cotton or recycled fibers, become scarce and their costs increase. It could impact the overall cost structure of sustainable fashion products.

Sustainable fashion businesses that get materials from the area face ethical sourcing problems as a result of the conflict. It could be necessary for brands to reevaluate their supply chains to guarantee compliance with ethical sourcing guidelines and keep clear of any potential conflicts. The dispute has an impact on consumer attitude, which might alter consumer behavior and raise demand for sustainable fashion products. While pricing and accessibility are more important to certain customers than supporting ethical and transparent companies, others might have given a reverse priority.

By Type

• Apparel
• Footwear
• Accessories
• Jewelry
• Bags
• Others

By Fabric

• Recycled Fabrics
• Organic Fabrics
• Regenerated Fabrics
• Natural Fibers
• Alternate Fibers
• Others

By Distribution Channel

• Retail Stores
• E-commerce
• Sustainable Fashion Events
• Others

By End-User

• Men
• Women
• Children
• Unisex
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On June 03, 2021, Myntra partnered with 70 sustainable brands to launch 'Myntra for Earth Store'. The product category includes men's and women 'swear, children's wear and beauty products. The featured brands include Unnati Silks, Metro Kids Company, Bharatsthali, Pothys, FabIndia, Kama Ayurveda, Forest Essentials, Taavi, Roadster, Mngo, H&M and Ether, among others.
• On September 28, 2020, ASOS, the world's leading fashion retailer launched its first circular fashion collection following a collaboration with the Centre for Sustainable Fashion. ASOS is also a part of the Ellen MacArthur Foundation's Make Fashion Circular program, which promotes cooperation between major players in the industry and other relevant parties to build a 21st-century textile economy.
• On April 12, 2022, Spanish fashion search engine launched in US with sustainable products to its catalogue making it easy for conscious consumers to find sustainably produced fashion that fits their style and budget. Ben Heinkel and Jack Hesketh founded Ethical Clothing because they were deeply concerned about environmental concerns.

Why Purchase the Report?

• To visualize the global sustainable fashion market segmentation based on type, fabric, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sustainable fashion market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global sustainable fashion market report would provide approximately 70 tables, 71 figures and 280 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies