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Market Research Report

North America Baby Diaper Market - 2020-2027

Published by DataM Intelligence Product code 983416
Published Content info 204 Pages
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North America Baby Diaper Market - 2020-2027
Published: January 19, 2021 Content info: 204 Pages

Market Overview

The North America Baby Diaper Market is expected to grow at a CAGR of 5.3% during the forecasting period (2020-2027).

A diaper is a type of underwear that allows the wearer to defecate or urinate without the use of a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. Diapers are made of cloth or synthetic disposable materials. Disposable diapers contain absorbent chemicals and are thrown away after use. Diapers are primarily worn by infants, toddlers who are not yet potty trained, and by children who experience bedwetting. Low Y-o-Y growth rate in North America Baby Diaper market is mainly due to falling birth rate in the region. As parents or population in the region has become more career centric, therefore delaying marriage or having a child.

Market Dynamics:

The increasing popularity of biodegradable diapers is the primary factor driving the North America baby diaper market during the forecast period. As consumers or parents are getting more aware the negative impact of the chemicals in diapers such as dioxins, sodium polyacrylate, tributyl-tin, volatile organic compounds, dyes, fragrances, and among others, on their babies as well as the environment; has resulted in the rise in demand for bio-degradable diapers. Unlike biodegradable diapers, traditional diapers do not degrade well in a landfill. According to the Clean Air Council, in the US people throw around 49 Mn diapers per day and making it the third-largest source of household garbage. Baby diapers are one of the largest contributors to landfills and can harm animals, humans, as well as the environment.

The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Moreover, the chemicals may cause itching and various health problems such as damaged immunity, hormone interferences, cancer, respiratory problems, and others. Thus, nowadays, consumers are demanding natural environment-friendly bio-degradable baby diapers.

However, a steep decline in birth rate and fluctuation in raw material prices and reduced profit margins are major factors hindering the growth of the North America baby diaper market during the forecast period.

Market Segmentation

North America's baby diaper market is segmented on the basis of product type standard disposable diapers, pants diapers, training diapers, swim diapers, and preemie diapers.

The Standard disposable diapers hold 51.74% of market share in 2018 and are expected to be 49.74% by 2026, for North America Baby Diaper Market by Product type. Standard disposable diapers are for everyday use which comes in sub-variations such as nighttime disposable diapers with extra absorbent material to ensure overnight dryness. Disposable diapers are composites typically consist of an inner covering layer (coverstock), an absorbent layer, and an outer layer.

They are the most commonly used diapers in North America, due to technical innovations coupled with improved affordability, function, and comfort of diaper products. And hence hold the major share of product type in the market. With the increase in the popularity of pants diaper, the standard disposable diapers will grow with the lower CAGR for the forecast period . However, they will not loose the market share due to the low cost and the large market penetration in North America

Geographical Presentation

By Country, the North America baby diaper market is segmented into the United States, Canada, and Mexico.

The rise in the internet penetration among people around the region coupled with the static birth rate of US are the factors that are responsible for the growth of the diaper market in the region. The rise in demand of the organic and natural product in the region has created demand for the biodegradable diapers in the market for the region. The people are becoming more concerned about the environmental pollution. The Environmental Protection Agency reports that about 20 billion disposable diapers are dumped in landfills each year, accounting for more than 3.5 million tons of waste. So, the companies are launching new product which are organic and natural so that babies are not exposed to chemically produced diapers and also the environment is safe these non-disposable diapers. Infants' skin is often sensitive, which has made parents increasingly concerned about the ingredients.

Competitive Analysis

Procter & Gamble (P&G) and Kimberly-Clark are the two major companies controlling around `75% of the US Baby Diaper market. Pampers by (P&G) is the brand which introduced the world to the concept of the disposable diaper 55 years ago, and it remains the most popular brand of baby diaper in the US.

Pampers and Luvs are the two baby diaper brands from P&G. Pampers contribute approximately 10% of the overall group net sales. Some of the most influential retailers compete with name brands by carrying their own private label baby care lines such as ALDI's Little Journey, Amazon's Amazon Elements and Mama Bear, Costco's Kirkland Signature, Sam's Club's Member's Mark, Target's Up & Up, and Walmart's Parent's Choice.

Why Purchase the Report?

Visualize the composition of the North America baby diaper market in terms of various product type and distribution channel highlighting the key commercial assets and players.

Identify commercial opportunities in North America baby diaper market by analyzing trends and co-development deals.

Excel data sheet with thousands of data points of North America baby diaper market - level 4/5 segmentation.

PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.

Product mapping in excel for the key product of all major market players

  • *The North America baby diaper report will provide access to approximately 36 market data tables, 23 figures, and 160 pages.

Target Audience

Investors/Investment Bankers

Diaper Manufacturers/Retailers

Research Organizations


Table of Contents

Table of Contents

1. North America Baby Diaper Market Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. North America Baby Diaper Market - Market Definition and Overview

3. North America Baby Diaper Market - Executive Summary

  • 3.1. Market Snippet by Product Type
  • 3.2. Market Snippet by Distribution Channel
  • 3.3. Market Snippet by Country

4. North America Baby Diaper Market Dynamics

  • 4.1. Market Impacting Factors
  • 4.2. Drivers
  • 4.3. Restraints
  • 4.4. Impact Analysis
  • 4.5. Opportunity

5. North America Baby Diaper Market - Industry Analysis

  • 5.1. Porter's Five Forces Analysis

6. North America Baby Diaper Market - By Product Type

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
    • 6.1.2. Market Attractiveness Index, By Product Type
  • 6.2. Standard Disposable Diapers*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis, US$ Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
  • 6.3. Pull-ups/Pants Diaper
  • 6.4. Training Pants/Underwear Diaper
  • 6.5. Swim Diapers
  • 6.6. Preemie Diapers

7. North America Baby Diaper Market - By Distribution Channel

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 7.1.2. Market Attractiveness Index, By Distribution Channel
  • 7.2. Offline Distribution Channel *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, USD Mn, 2016-2025 and Y-o-Y Growth Analysis (%), 2018-2026
  • 7.3. Online Distribution Channel

8. North America Baby Diaper Market - By Country

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
    • 8.1.2. Market Attractiveness Index, By Country
  • 8.2. The United States
    • 8.2.1. Introduction
    • 8.2.2. Key Region-Specific Dynamics
    • 8.2.3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
    • 8.2.4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.3. Canada
  • 8.4. Mexico

9. North America Baby Diaper Market Competitive Landscape

  • 9.1. Competitive Scenario
  • 9.2. Market Positioning/Share Analysis
  • 9.3. Mergers and Acquisitions Analysis
  • 9.4. Market Entry Strategy

10. North America Baby Diaper Market- Manufacturers Company Profiles

  • 10.1. Procter & Gamble*
    • 10.1.1. Company Overview
    • 10.1.2. Product Portfolio and Description
    • 10.1.3. Key Highlights
    • 10.1.4. Financial Overview
  • 10.2. Kimberly-Clark Corporation
  • 10.3. Essity
  • 10.4. Unicharm
  • 10.5. Kao Corporation
  • 10.6. Ontex
  • 10.7. Domtar Corporation
  • 10.8. Hain Celestial Group
  • 10.9. First Quality Enterprises, Inc.
  • 10.10. The Honest Company
  • 10.11. Seventh Generation, Inc.
  • 10.12. Baby genius (**List is not exhaustive)

11. North America Baby Diaper Market - Premium Insights

12. North America Baby Diaper Market - DataM

  • 12.1. Appendix
  • 12.2. About Us and Services
  • 12.3. Contact Us
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