PUBLISHER: Digital TV Research | PRODUCT CODE: 1348026
PUBLISHER: Digital TV Research | PRODUCT CODE: 1348026
Netflix, Disney+, HBO and Paramount+ will create hybrid AVOD-SVOD revenues of $20 billion by 2029, up from $6 billion in 2023. These hybrid revenues will be nearly equally split between AVOD and SVOD.
Simon Murray, Principal Analyst at Digital TV Research, said: "These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world's top advertising markets in the near future. These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans."
Murray continued: "We have cut back the number of countries where these hybrid tiers will start. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries."
Albania | Algeria | Angola | Argentina |
Armenia | Australia | Austria | Azerbaijan |
Bahrain | Bangladesh | Belarus | Belgium |
Benin | Bolivia | Bosnia | Botswana |
Brazil | Bulgaria | Burkina Faso | Burundi |
Cambodia | Cameroon | Canada | CAR |
Chad | Chile | China | Colombia |
DR Congo | Rep Congo | Costa Rica | Cote d'Ivoire |
Croatia | Cyprus | Czech Rep. | Denmark |
Dominican Rep. | Ecuador | Egypt | El Salvador |
Eq Guinea | Estonia | Ethiopia | Finland |
France | Gabon | Gambia | Georgia |
Germany | Ghana | Greece | Guatemala |
Guinea | Honduras | Hong Kong | Hungary |
Iceland | India | Indonesia | Ireland |
Israel | Italy | Japan | Jordan |
Kazakhstan | Kenya | Kuwait | Laos |
Latvia | Lebanon | Liberia | Lithuania |
Luxembourg | Macedonia | Madagascar | Malawi |
Mali | Malaysia | Malta | Mexico |
Moldova | Mongolia | Montenegro | Morocco |
Mozambique | Myanmar | Namibia | Nepal |
Netherlands | New Zealand | Nicaragua | Niger |
Nigeria | Norway | Oman | Pakistan |
Panama | Paraguay | Peru | Philippines |
Poland | Portugal | Puerto Rico | Qatar |
Romania | Russia | Rwanda | Saudi Arabia |
Senegal | Serbia | Sierra Leone | Singapore |
Slovakia | Slovenia | South Africa | South Korea |
Spain | Sri Lanka | Sweden | Switzerland |
Syria | Taiwan | Tanzania | Thailand |
Togo | Tunisia | Turkey | Uganda |
Ukraine | UAE | UK | USA |
Uruguay | Uzbekistan | Venezuela | Vietnam |
Zambia | Zimbabwe |