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Market Research Report
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1029994

Consumer Electronics in Italy

Published: | Euromonitor International | 86 Pages | Delivery time: 1-2 business days

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Consumer Electronics in Italy
Published: September 21, 2021
Euromonitor International
Content info: 86 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

Many Italian consumers have increased their use of technology in the wake of the pandemic. Although they might have been late in adopting some devices, they welcome devices that make their lives easier. The accelerated shift from feature phones to smartphones among elderly consumers due to the ability of the latter to make video calls is evidence of this.

Euromonitor International's Consumer Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEIT

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home working and distance learning buoy demand, particularly for laptops and monitors
  • The growing popularity of gaming supports demand for more powerful computers
  • Leader Hewlett-Packard still a trusted name for local consumers

PROSPECTS AND OPPORTUNITIES

  • Home working is likely to evolve into hybrid working, boosting demand for computers and peripherals
  • Computers will be required to have high performance standards
  • E-commerce will continue to grow in popularity, but independents will remain relevant

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Fear of public transportation due to the risk of contagion will provide some support to demand
  • Leader Pioneer benefits from increased demand for navigation products for campers
  • In-car entertainments gets little support from manufacturers or retailers

PROSPECTS AND OPPORTUNITIES

  • With consumers set to spend more time in their cars, the rate of decline in retail current value sales of in-car entertainment will slow
  • Increase in long-term care rentals could represent a growth opportunity for in-car entertainment
  • Cybersecurity and privacy are growing concerns

CATEGORY DATA

  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic economic shock exacerbates long-term cannibalisation of home audio and video by smartphones and portable speakers
  • String of new product launches helps LG increase its retail volume share
  • Leader Sony launches near-field speakers and a Bluetooth record player

PROSPECTS AND OPPORTUNITIES

  • Increased smartphone use will continue to weigh on retail volume sales of home audio and cinema
  • Growing popularity of projectors represents a growth opportunity for home audio and cinema
  • Integration with voice assistants will become more commonplace

CATEGORY DATA

  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic continues to drive a revival of consumer interest in television
  • Changes to transmission frequencies provide an opportunity to boost TV sales
  • Retailer Unieuro responds to pandemic by investing in augmented reality

PROSPECTS AND OPPORTUNITIES

  • World Cup will help to support growth in retail volume sales during 2022
  • Connectivity and AI will help to boost retail current value sales growth
  • Switch over to digital represents a sales opportunity

CATEGORY DATA

  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Relaxation of pandemic restrictions provides some support to demand for imaging devices
  • Economic shock of pandemic hits young Italians particularly hard
  • Unieuro gains space within hypermarkets

PROSPECTS AND OPPORTUNITIES

  • Increasingly sophisticated smartphones will continue to cannibalise imaging devices
  • Nostalgia and curiosity with help to sustain instant camera revival
  • E-commerce will continue to expand, but specialist retailers will remain significant - particularly for high-end products

CATEGORY DATA

  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Wireless speakers continue to benefit from the growing popularity of streaming
  • Smart speakers increasingly used to access online content
  • Digital fatigue reinforces consumer preference for paper books

PROSPECTS AND OPPORTUNITIES

  • Increased consumer interest in smart homes will support strong growth in demand for smart speakers
  • Slow internet speeds limit demand for wireless speakers in some regions
  • Smart speakers with screens could become IoT hubs

CATEGORY DATA

  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Short replacement cycle supports demand for smartphones
  • Huawei's regulatory woes enable Samsung to retake leadership in smartphones
  • Xiaomi relegates Apple to fourth place

PROSPECTS AND OPPORTUNITIES

  • 5G will be a key driver of replacement purchases
  • For some, smartphones will render computers obsolete
  • Chinese rivals will continue to gain ground on Samsung due to their competitive pricing

CATEGORY DATA

  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic boosts consumer interest in health tracking features
  • Google takeover of Fitbit raises privacy concerns for some but does not impact its retail volume share
  • Health-monitoring features, brand loyalty and good looks help Apple maintain retail volume share

PROSPECTS AND OPPORTUNITIES

  • Low penetration rate leaves a lot of room for growth
  • Consumers will pay more attention to wearable electronics if doctors do
  • Social media sharing will become a more important feature

CATEGORY DATA

  • Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN ITALY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • TWS earbuds continue to cannibalise wireless earphones
  • Intense competition pushes down unit pricing
  • Largely due to the pandemic, e-commerce will become the leading distribution channel for headphones

PROSPECTS AND OPPORTUNITIES

  • Technological independence a priority for European Union
  • In an ageing society, manufacturers should focus more on older consumers
  • The rising popularity of audiobooks and podcasts will support growth in demand for headphones

CATEGORY DATA

  • Table 112 Sales of Headphones by Category: Volume 2016-2021
  • Table 113 Sales of Headphones by Category: Value 2016-2021
  • Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026