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Market Research Report
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1031391

Consumer Electronics in Japan

Published: | Euromonitor International | 81 Pages | Delivery time: 1-2 business days

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Consumer Electronics in Japan
Published: October 1, 2021
Euromonitor International
Content info: 81 Pages
Delivery time: 1-2 business days
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Description

Following a strong upturn in demand for a number of consumer electronics in 2020 due to the home seclusion trend as a result of the pandemic, including computers for remote working and studying, and televisions and e-readers for home entertainment, growth is expected to be more subdued in 2021 for consumer electronics in general. Other categories which were significantly impacted by home seclusion, including in-car entertainment and imaging devices, are set to experience a marginal upturn in dem...

Euromonitor International's Consumer Electronics in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEJP

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Despite declines in 2021 following 2020's surge, computers continues to offer use as entertainment tool and to create videos
  • The increasing impact of government's GIGA School Vision
  • Peripherals also benefits from home seclusion trend

PROSPECTS AND OPPORTUNITIES

  • The reduced impact of major Microsoft Windows updates
  • Chromebook to expand its presence in Japan
  • Apple to follow its own path

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Partial recovery for in-car entertainment following 2020's declines, but trends driven by pre-pandemic trends persist
  • CASE trends to lead the mobility industry
  • CASE trends impact in-car entertainment

PROSPECTS AND OPPORTUNITIES

  • Toyota developing Woven City
  • CASE-led movements to suppliers
  • The future of car parts specialists

CATEGORY DATA

  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Shift towards wireless speakers to detriment of traditional home audio products
  • Smart speakers, another innovation to exacerbate declining trend of audio separates
  • Sound bars the only exception

PROSPECTS AND OPPORTUNITIES

  • Onkyo's ongoing sales decline and loss of share results in agreement to sell home audio business
  • Analogue attracts new consumers searching for different experience
  • Boom of soundbars likely to end as television players improve sound quality

CATEGORY DATA

  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • A larger trend than Olympic Games
  • OLED TVs continues to pose dynamic growth, albeit from a lower sales base
  • Despite consistent declines, demand remains for video recorders

PROSPECTS AND OPPORTUNITIES

  • Major players move into premium segment while new entrants look to mass market
  • Projectors, an alternative choice to televisions
  • Further dynamic growth predicted for OLED TVs although new technology could offer competition

CATEGORY DATA

  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pandemic exacerbates declining trend for imaging devices
  • Documenting major life events limited during pandemic
  • Despite marginal volume growth in 2021, demand for digital cameras remains weak

PROSPECTS AND OPPORTUNITIES

  • Shifts within digital cameras
  • Earlier shift towards premium compact system models benefits Sony
  • Ongoing declines could see further exits or mergers and acquisitions

CATEGORY DATA

  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Dynamic growth of wireless speakers slows, but still offers room to expand
  • Smart speakers add value to the category
  • E-readers re-evaluated during home seclusion

PROSPECTS AND OPPORTUNITIES

  • What is the future of portable multimedia players?
  • Sony leads fairly consolidated competitive landscape
  • Despite positive forecast, smart speakers need to improve functionality to justify cost

CATEGORY DATA

  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Second line brands from the three largest telecom players
  • Not just a telecommunication provider but an ecosystem operator too
  • New rules on fees increase demand for more affordable models

PROSPECTS AND OPPORTUNITIES

  • Sony expands into the entry-level market
  • Balmuda plans to enter smartphones

CATEGORY DATA

  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 drives health management trend
  • Further enhancements for Apple Watch
  • New entries provide wider options

PROSPECTS AND OPPORTUNITIES

  • Apple retains leadership in increasingly fragmented competitive landscape
  • Looking ahead
  • Further innovation could erode smart watches' dominance

CATEGORY DATA

  • Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN JAPAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rapid penetration of TWS earbuds over review period
  • Increasing fragmentation as dynamic TWS earbuds attracts new players
  • Apple, the trendsetter

PROSPECTS AND OPPORTUNITIES

  • TWS earbuds to become "the" wireless headphone
  • Swing back?
  • Headphones for wide range of purposes

CATEGORY DATA

  • Table 112 Sales of Headphones by Category: Volume 2016-2021
  • Table 113 Sales of Headphones by Category: Value 2016-2021
  • Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026