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PUBLISHER: Euromonitor International | PRODUCT CODE: 1364771
PUBLISHER: Euromonitor International | PRODUCT CODE: 1364771
Consumer Electronics in Germany
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PAGES: 82 Pages
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In 2023, mixed performances are expected in consumer electronics in terms of volume and value development. Despite the fact that volumes are expected to see a notable decline in 2023, current value sales are set to increase overall. This is primarily due to factors such as rising inflation as a result of further increases in energy costs, extended delivery times, and shortages in the production supply chain. Inflationary pressure had a significant impact on consumer confidence, leading to hesita...
Euromonitor International's Consumer Electronics in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CEDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Shifts in preference and high penetration lead to adjustments in computers and peripherals
- All categories move back towards pre-pandemic level of sales
- Increasing specialisation in computers and peripherals
PROSPECTS AND OPPORTUNITIES
- Sales of premium laptops may slow due to economic situation
- Innovations in laptops will put pressure on tablets
- Computers once again expected to focus on high-performance devices
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
- Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
- Table 16 Sales of Computers by Category: Business Volume 2018-2023
- Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
- Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
- Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Price pressures and external factors force further volume decline in 2023
- Built-in vehicle technology and lack of dashboard standardisation affect sales
- Garmin overtakes TomTom within in-car navigation
PROSPECTS AND OPPORTUNITIES
- In-car entertainment in Germany faces steep decline as challenges persist
- Pioneering car brands have promising prospects, but could impact sales moving forward
- E-commerce to see growth in in-car entertainment, shifting the retail landscape
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
- Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Economic problems continue to weaken growth prospects
- Advances in technology safeguard some sales
- Rising competition brings benefits for consumers
PROSPECTS AND OPPORTUNITIES
- Smart home integration set to evolve further
- Substitutes will inhibit sales in the long term
- Increasing establishment as niche products
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
- Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Weakening sales due to high saturation and economic uncertainty
- OLED TVs sees growth in home video
- LCD TVs fragmenting, as technological advantage of leaders being lost
PROSPECTS AND OPPORTUNITIES
- Quality will prevail in home video
- Driving innovation in home video via high-resolution formats
- Streaming services and mobile devices will be two key trends shaping home video
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2018-2023
- Table 54 Sales of Home Video by Category: Value 2018-2023
- Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
- Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
- Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
- Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
- Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
- Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
- Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Continued poor performance for imaging devices
- Offline specialist stores still perform well in the face of online competition
- Established players lead the way, but there are upcoming competitors
PROSPECTS AND OPPORTUNITIES
- Action cameras identified as a potential area for growth
- Smartphones set to continue to negatively impact digital cameras
- Imaging devices consolidates as a niche category
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
- Table 67 Sales of Imaging Devices by Category: Value 2018-2023
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Growth in portable players continues to be driven by wireless speakers
- Several products are unequivocally becoming outdated
- Well-known players continue to lead
PROSPECTS AND OPPORTUNITIES
- Smart home development continues to impact wireless speakers
- Unstoppable substitution of portable players by smartphones and tablets
- Wireless speakers will be the sole driver of growth in portable players
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2018-2023
- Table 78 Sales of Portable Players by Category: Value 2018-2023
- Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
- Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
- Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
- Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
- Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
- Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Persistent price increases due to supply chain shortages
- Device diversity is becoming more prominent
- New flagship phones from Samsung and Apple dominate
PROSPECTS AND OPPORTUNITIES
- The introduction of 5G in Germany continues to progress, driving demand for 5G-capable smartphones
- Extended lifespan of smartphones
- New technologies such as foldable phones likely to perform well in the market
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
- Table 89 Sales of Mobile Phones by Category: Value 2018-2023
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sales of wearable electronics suffer from economic problems
- Each product type has a different purpose
- Continued strong performance for leaders in smart wearables - but more fluctuation in activity watches
PROSPECTS AND OPPORTUNITIES
- Ever-improving technology set to return the category to growth
- Despite a minor setback in 2023, wearable electronics is well-positioned
- Cross-generational support for growth
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
- Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Headphones is one of the few growth categories in consumer electronics
- Premium products and fast replacement as growth guarantors
- Apple stands out, but other brands are also getting stronger
PROSPECTS AND OPPORTUNITIES
- Consumption of music and media positively affects headphones
- TWS earbuds expected to remain the consumer favourite, but other categories also have potential
- Demand continues even in times of crisis - outlook for headphones remains positive
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2018-2023
- Table 113 Sales of Headphones by Category: Value 2018-2023
- Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
- Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
- Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
- Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
- Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
- Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
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