PUBLISHER: Euromonitor International | PRODUCT CODE: 1075287
PUBLISHER: Euromonitor International | PRODUCT CODE: 1075287
The briefing explores consumer preferences when shopping for packaged foods across 14 key Indian cities. While tier 1 cities continue to remain strategically important and priority markets for leading companies, food companies must explore growing opportunities in the tier 2 cities as adoption of different packaged food categories increases. The briefing also highlights the growing opportunities in health and wellness space which is creating an opportunity for brands to premiumise offerings.
Purchase Preferences of Tier I and II Cities
Preferred Health Attributes Across Cities
Consumers' Expectations From Channels