PUBLISHER: Euromonitor International | PRODUCT CODE: 1151692
PUBLISHER: Euromonitor International | PRODUCT CODE: 1151692
Western Europe saw a clear spike in sales of small appliances in 2020, when Coronavirus (COVID-19) hit the region, as consumers were cooking and eating more at home, and looking for products that helped make this easier for them. Further growth was seen in 2021, with the pandemic still present in the region, but sales will slip into reverse in 2022, as society normalises, with only modest performances expected in the rest of the forecast period
Euromonitor International's Small Appliances in Western Europe global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer's shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Regional overview
Leading companies and brands
Forecast projections
Country snapshots