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Market Research Report

Alcoholic Drinks in the US

Published by Euromonitor International Product code 115734
Published Content info 81 Pages
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Alcoholic Drinks in the US
Published: September 1, 2020 Content info: 81 Pages
Description

Major stockpiling took place in the early stages of the pandemic as consumers prepared for a lockdown. This resulted in a boost to off-trade sales in every alcoholic drinks category. In particular, larger pack sizes for spirits and wine, and large multipacks of beer, RTDs and cider were doing well as they are cost effective and reduce the necessity for more frequent trips to the store. There has also been a surge in sales through e-commerce, with the spirits category seeing the strongest growth.

Euromonitor International's‘Alcoholic Drinks in USA report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents
Product Code: ADUS

TABLE OF CONTENTS

Euromonitor International

September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Health and wellness trend continues to impact US alcoholic drinks in 2019

Success for value-centric retail channels

Alcoholic drinks to see positive growth from 2021, but it will be slow going in making up for the 2020 losses

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Domestic light beers suffer as competition from hard seltzers mounts

Non-alcoholic beers see strong growth as health and wellness trends reach beer

Crown Imports continues to be the best performer among the large producers

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2019
  • Table 18 Number of Breweries 2015-2019

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2014-2019
  • Table 20 Sales of Beer by Category: Total Value 2014-2019
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Overall wine performance remains muted in 2019

Wine perceived as offering value performs best

Private label share continues to increase

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2014-2019
  • Table 35 Sales of Wine by Category: Total Value 2014-2019
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 62 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium spirits performing strongly

Whiskies led the way in volume growth

Tito's consolidates its position as the largest spirits brand

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2019

CATEGORY DATA

  • Table 65 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 66 Sales of Spirits by Category: Total Value 2014-2019
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider declines despite strong growth in the previous year

Sugar concerns continue to impact the category

Flavour variety was key, particularly in the off-trade channel

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 86 Sales of Cider/Perry: Total Volume 2014-2019
  • Table 87 Sales of Cider/Perry: Total Value 2014-2019
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2014-2019
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Inspired by hard seltzers, malt-based RTD brands demonstrate increased innovation

Canned craft RTD cocktails remain popular

White Claw faces increased competition as the hard seltzer category matures

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

  • Table 101 Sales of RTDs by Category: Total Volume 2014-2019
  • Table 102 Sales of RTDs by Category: Total Value 2014-2019
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2014-2019
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2014-2019
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2015-2019
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2016-2019
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2019-2024
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2019-2024
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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