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Market Research Report

Alcoholic Drinks in the US

Published by Euromonitor International Product code 115734
Published Content info 64 Pages
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Alcoholic Drinks in the US
Published: July 19, 2019 Content info: 64 Pages
Description

While alcoholic drinks posted growth in total current value terms in the US in 2018, and slightly above its performance in the previous year, it continued to decline in total volume terms. The overall decline in total volume terms was due to falling beer sales, with the improved performance of the spirits category, with the craft segment in particular driving growth, not able to completely offset the beer performance. Wine also showed growth, but failed to reach the same level of growth in volume.

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: ADUS

Table of Contents

Executive Summary

  • Declining Alcoholic Drinks Industry Faces Mounting Challenges
  • the Health Trend Is Here To Stay
  • the Craft Trend Is Growing in Beer and Spirits
  • Success for Value-centric Retail Channels
  • Alcoholic Drinks Is Set To Decline Over the Forecast Period

Market Background

  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks Removed or Imported in 2018

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports
  • Key New Product Launches

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • New Interest in Alcohol-free Beers
  • Growth in Ale Slows Down As Craft Branches Out
  • Imported Premium Lager Shows Signs of Fatigue

Competitive Landscape

  • Craft Brewers Are Worried About Tariffs, But Buoyed by the New Tax Break
  • Crown Imports Succeeds Despite Declining Sales of Beer
  • Category Background
  • Lager Price Band Methodology
    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Unexpected Growth Puts Cider Back on the Map
  • Continuing Concerns Over Sugar
  • Growth Opportunities in the On-trade Channel

Competitive Landscape

  • Angry Orchard Exemplifies Changes in the Category
  • the Launch of Ciderhouse Collection
  • Variety Is Key To Growing Sales

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

  • Craft Rtd Cocktails See Opportunities Off-trade and On-trade
  • Continuing Success for Hard Seltzers
  • Malt-based Rtds Faces A Lower Sugar and Lower Calorie Future
  • Competetive Landscape
  • Boston Beer Is Gaining Share in Rtds
  • New Products Are on the Horizon for Wine-based Rtds

Category Data

  • Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 50 Sales of RTDS by Category: Total Value 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Tequila Inspires Envy From Other Categories
  • Craft Rises, With the Emphasis on "mindful" Drinking
  • Divergent Paths for the Major Whiskies Categories

Competitive Landscape

  • Diageo Slims Down Its Portfolio To Align With the Premiumisation Trend
  • Suntory Beam Rides Two Waves of Growth in Whiskies
  • Tito's Emphasises the Difficulty of Defining Craft
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 65 Sales of Spirits by Category: Total Value 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Continuing Success for Rose and Sparkling Wine
  • Fortified Wine and Vermouth Stagnating
  • Rice Wine Seeing Strong Growth

Competitive Landscape

  • Private Label Challenges the Premiumisation Trend
  • Wine in Cans and Boxes Are Set To Continue To See High Growth
  • Millennials Look Past Tradition

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2013-2018
  • Table 86 Sales of Wine by Category: Total Value 2013-2018
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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