PUBLISHER: Euromonitor International | PRODUCT CODE: 1160871
PUBLISHER: Euromonitor International | PRODUCT CODE: 1160871
The ability to add leisure to a work trip - bleisure - has traditionally been an important growth opportunity in hospitality. The pandemic, however, has transformed bleisure dramatically. While business trips in the classic sense are still below pre-pandemic levels, corporate working policies have become more flexible while the individual interest in traveling remains. New technologies are enabling new possibilities to blur the lines of business and leisure, and hospitality players are adapting.
Euromonitor International's Bleisure and the Future of Work and Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Booking, Car Rental (Destination), In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Post-pandemic bleisure
Business model reimagination
Building bleisure-friendly destinations
The role of booking platforms
A new way to travel