PUBLISHER: Euromonitor International | PRODUCT CODE: 1168931
PUBLISHER: Euromonitor International | PRODUCT CODE: 1168931
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the eight global consumer types identified by Euromonitor in 2022.
Consumer types overview
Secure traditionalists
Undaunted strivers
Balanced optimists
Empowered activists
Cautious planners
Impulsive spenders
Minimalist seekers
Conservative homebodies
Consumer types by country