PUBLISHER: Euromonitor International | PRODUCT CODE: 1283823
PUBLISHER: Euromonitor International | PRODUCT CODE: 1283823
Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological innovation and emotional loyalty will help drive customer retention.
Euromonitor International's Building Brand Loyalty in Latin America global briefing offers insight into the size and shape of the Consumer Finance market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts provide an invaluable perspective on market evolution and the criteria for success. The briefing leverages Euromonitor International's 360-degree coverage of the global payments' landscape including insight on consumer debt.
Product coverage: Consumer Lending, E-Commerce in Proximity Location by Industry, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Regional overview
Key trends
Key takeaways