PUBLISHER: Euromonitor International | PRODUCT CODE: 1283834
PUBLISHER: Euromonitor International | PRODUCT CODE: 1283834
Toys and Games in Hong Kong, China
Toys and games saw noticeably higher current value growth in Hong Kong in 2022, which was fuelled by the ending of pandemic restrictions by the local government. Traditional toys and games saw growth, although this was only marginally higher than the growth seen in the previous year. Many major categories that performed well in 2021, such as scientific/educational toys, continued to see a growth trend, chiefly due to the increased demand for "edu-tainment" toys - toys that combine education and...
Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Toys and games in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2017-2022
- Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
- Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
- Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
- Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Scientific/educational toys are popular amongst local consumers
- Digitalisation of play increasingly important in all categories
- Blind box collectibles continue to draw in new audiences
PROSPECTS AND OPPORTUNITIES
- "Kidult" demand will lead to an increase in crossover events between toys and mainstream retail
- Traditional toys and games to maintain solid growth due to border reopening
- Physical stores more important, as interactive and unique experiences attract customers
CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
VIDEO GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Nintendo Switch game sales record high growth as major IP games perform beyond expectations
- Value sales of PlayStation 5/Xbox Series X increase significantly due to supply limits being lifted
- AR/VR headsets sees growth falter despite new product releases, as metaverse usage declines
PROSPECTS AND OPPORTUNITIES
- Logitech and Asus releases show promise for competition in static consoles
- Commercial success of Super Mario Bros Movie opens gateway to future collaborative video games films
- Upcoming release schedules of popular Triple-A titles will continue to bolster the growth of video games
CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2017-2022
- Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Video Games: % Value 2018-2022
- Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
- Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
- Table 24 Distribution of Video Games by Format: % Value 2017-2022
- Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
- Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
- Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
