PUBLISHER: Euromonitor International | PRODUCT CODE: 1298991
PUBLISHER: Euromonitor International | PRODUCT CODE: 1298991
Toys and games received a Mario Kart-like turbo boost as sales skyrocketed during the pandemic. However, sales crashed by 7% in 2022 when the world entered the "new normal". Nonetheless, sales are projected to recover from the blip with 3% growth in 2023.
Euromonitor International's World Market for Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
State of the industry
Leading companies and brands
Top five trends shaping the industry
Market snapshots