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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393592
PUBLISHER: Euromonitor International | PRODUCT CODE: 1393592
Apparel and Footwear in Hungary
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The wave of inflation that swept across Europe in the wake of the Russian Federation's February 2022 invasion of Ukraine continued into 2023, with Hungary witnessing the highest core inflation of all European countries during the year after experiencing double-digit inflation over the course of 2022. This led to further substantial increases in average unit price across all categories of apparel and footwear, following double-digit average unit price growth during 2022. Nonetheless, volume growt...
Euromonitor International's Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFHU
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Acceptance of high inflation fuels tolerance of high prices in womenswear
- Retail portfolios streamlined and optimised as key players fine-tune their operations
- Major changes evident in consumer preferences during the post-pandemic era
PROSPECTS AND OPPORTUNITIES
- More diversity in terms of price platforms to lead to broader choice for consumers
- Buoyant inbound tourism to support rising demand among high-spending tourists
- Changing tastes of local consumers to underpin shifting dynamics in womenswear
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2018-2023
- Table 14 Sales of Womenswear by Category: Value 2018-2023
- Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
- Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Lingering effects of COVID-19 pandemic continue to shape demand for menswear
- High inflation spurs polarisation in demand for menswear
- Attire for going out takes precedence over garments for wearing at home
PROSPECTS AND OPPORTUNITIES
- More moderate inflation set to support rising demand for menswear
- Surge anticipated in e-commerce purchases of menswear as local consumers head online
- Prestige versus rationalism set to continue fuelling polarisation across menswear
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2018-2023
- Table 32 Sales of Menswear by Category: Value 2018-2023
- Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Menswear: % Value 2019-2023
- Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
- Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
- Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Shifts seen in preferences and distribution channels in baby and toddler wear
- Increased influence of fashion trends and branding on girls' apparel and boys' apparel
- Volume growth supported by price discounts and multipack offers
PROSPECTS AND OPPORTUNITIES
- Moderate, steady growth expected in childrenswear as demand continues to rise
- Boy's apparel set to close the gap on girl's apparel as retailers make more of an effort
- Moderate growth in e-commerce sales slated for childrenswear
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2018-2023
- Table 50 Sales of Childrenswear by Category: Value 2018-2023
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
- Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
- Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
- Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
- Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Remarkable growth seen in sales of football-related sportswear
- High inflation suppresses demand for sportswear as unit prices rise and value sales soar
- Polarisation of demand as private label and major global brands gain ground
PROSPECTS AND OPPORTUNITIES
- Popularity of football to continue supporting elevated demand for sportswear
- Evolving dynamics in the retail distribution of sportswear to influence sales trends
- Greater participation in sporting activity among the local population to boost demand
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2018-2023
- Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 63 Distribution of Sportswear by Format: % Value 2018-2023
- Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- High inflation and pressure on spending underpins shift towards lower priced options
- Consistently high demand for jeans as style trends continue to evolve
- Premium and super premium jeans sales fuelled by "professional buyers" and tourism
PROSPECTS AND OPPORTUNITIES
- Easing of unit price escalation set to support a recovery of demand
- Uptick in demand due to buoyant inbound arrivals and increases in foreign workers
- Urbanisation and rising importance of individualism set to influence demand for jeans
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2018-2023
- Table 67 Sales of Jeans by Category: Value 2018-2023
- Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
- Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
- Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
- Table 71 Sales of Men's Jeans by Category: Value 2018-2023
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
- Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
- Table 75 Sales of Women's Jeans by Category: Value 2018-2023
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Jeans: % Value 2019-2023
- Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
- Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
- Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- The popularity of sheer hosiery continues to decline as fashions change
- Pronounced escalations in unit price inflation puts pressure on demand for hosiery
- Impulse purchases of socks remain an important driver of sales growth in hosiery
PROSPECTS AND OPPORTUNITIES
- The seemingly relentless rise of ankle socks set to remain a major fashion trend
- Falling interest in stockings and hose set to put pressure on demand for sheer hosiery
- Shapewear set to become much more influential in sheer hosiery
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2018-2023
- Table 93 Sales of Hosiery by Category: Value 2018-2023
- Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
- Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
- Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
- Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
- Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sustainability concerns, mild winter weather and budget constraints impact demand
- Reduced need for formalwear and office attire undermines demand for belts and ties
- Amplified demand for sun protection boosts demand for caps and hats
PROSPECTS AND OPPORTUNITIES
- Sustainability set to emerge as more of a priority among Hungarian consumers
- Longer, hotter summers set to continue supporting rising demand for hats/caps
- E-Commerce to continue facing major barriers to development and growth
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
- Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- The sneaker boom continues to build as younger consumers eschew formal footwear
- Convenience, comfort and practicality emerge as key demand factors
- Budget-friendly options gain ground in women's footwear amidst high inflation
PROSPECTS AND OPPORTUNITIES
- Children's footwear set to benefit from the habit of prioritising spending on children
- Further shifts expected to be seen in retail channels as e-commerce gains ground
- Brands to respond to the sustainability trend by expanding their product portfolios
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2018-2023
- Table 113 Sales of Footwear by Category: Value 2018-2023
- Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
- Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Footwear: % Value 2019-2023
- Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
- Table 118 Distribution of Footwear by Format: % Value 2018-2023
- Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
- Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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