PUBLISHER: Euromonitor International | PRODUCT CODE: 1400770
PUBLISHER: Euromonitor International | PRODUCT CODE: 1400770
Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple benefits, including increased customer engagement and data on customers' shopping habits. To join an ecosystem, companies should consider which ecosystem model best complements their business model and existing loyalty scheme.
Euromonitor International's Customer Loyalty Ecosystems global briefing offers insight into the size and shape of the Consumer Finance market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts provide an invaluable perspective on market evolution and the criteria for success. The briefing leverages Euromonitor International's 360-degree coverage of the global payments' landscape including insight on consumer debt.
Product coverage: Consumer Lending, E-Commerce in Proximity Location by Industry, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Ecosystems' value proposition
Ecosystems' consumer appeal
Building ecosystems
Payment ecosystems spotlight
What's next for ecosystems