New Frontiers in Healthy Food and Beverages

Economic conditions may be getting more challenging for health and wellness propositions; yet post-COVID-19 consumer mindsets are also geared towards getting healthier with the right food and drinks. Innovation will be key to answering growing expectations for more away-from-animal food alternatives as well as gut health products. In snacks and beverages, better-for-you positionings will have to be combined with functionality. But the mind is among the most exciting next frontiers...

Euromonitor International's New Frontiers in Healthy Food and Beverages global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.