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PUBLISHER: Euromonitor International | PRODUCT CODE: 1441130
PUBLISHER: Euromonitor International | PRODUCT CODE: 1441130
Home Care in Spain
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PAGES: 69 Pages
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Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to rationalise their expenditure. Another factor that contributed to the decline in volume was a change in washing and cleaning habits, as consumers looked to control their energy bills and make more efficient use of their products. As such, there was...
Euromonitor International's Home Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HCPES
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2018-2023
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2018-2023
- Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 4 NBO Company Shares of Home Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 7 Distribution of Home Care by Format: % Value 2018-2023
- Table 8 Distribution of Home Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sluggish performance for laundry care, as Spaniards look to cut back on household spending
- Sustainability is focus of innovation for manufacturers
- Private label strengthens its position
PROSPECTS AND OPPORTUNITIES
- Continued consumer shift away from powder detergents
- Scent boosters will attract more players
- Sustainable, organic and natural products will gain traction within laundry care
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2018-2023
- Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 14 Sales of Laundry Aids by Category: Value 2018-2023
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- High cost of living leads to shift towards hand dishwashing,
- Multinational players retain their dominance as they continue to innovate in order to meet evolving consumer demands
- Stand-up pouches remain most popular packaging format
PROSPECTS AND OPPORTUNITIES
- Tablets will continue to hold sway within automatic dishwashing
- Sustainability and efficiency will inform new product development
- Private labels will continue to gain ground
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
- Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
- Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
- Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Demand for surface care remains stable, despite inflationary pressures
- Consumers shift away from multipurpose cleaners and impregnated wipes
- Private label products reign supreme, as consumers trade down to cheaper offerings
PROSPECTS AND OPPORTUNITIES
- Natural products and softer formulas will increase in popularity
- Refills will increase in popularity
- Supermarkets and hypermarkets will continue as leading channels
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2018-2023
- Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
- Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
- Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
- Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Low price point of bleach contributes to continued growth
- Players incorporate new scents to generate consumer interest
- Competitive landscape remains stable, with strong presence of private label
PROSPECTS AND OPPORTUNITIES
- Product substitution expected as consumers seek out more specific surface cleaning products
- Limited innovation is expected
- Private label is likely to gain traction
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2018-2023
- Table 45 Sales of Bleach: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Bleach: % Value 2019-2023
- Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 48 Forecast Sales of Bleach: Value 2023-2028
- Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rim blocks see continued innovation
- Toilet liquids/foams continue to lead sales
- Private labels increase their share, in light of consumer price sensitivity
PROSPECTS AND OPPORTUNITIES
- Rim blocks will remain one bright spark in declining category
- Increased focus on health and the environment offers opportunities for toilet care players
- Private label set to gain share in light of continued popularity of supermarkets and discounters
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2018-2023
- Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
- Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
- Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
- Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Changing consumer habits and financial constraints lead to loss of interest in polishes
- Floor polish and shoe polish suffer further losses
- Competitive landscape sees few changes
PROSPECTS AND OPPORTUNITIES
- Busier lifestyles will leave less time for polishing
- Private label will continue to gain share
- Distribution landscape will remain stable, with supermarkets continuing as primary channel
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2018-2023
- Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
- Table 58 NBO Company Shares of Polishes: % Value 2019-2023
- Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
- Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Air care shows resilience. as consumers look to improve the ambience of their homes
- Candle air fresheners lead growth, thanks to "cocooning" effect
- Premiumisation boosts value across air care in 2023
PROSPECTS AND OPPORTUNITIES
- Candle air fresheners will continue to lead growth
- Innovation will be focus on natural ingredients
- E-commerce is expected to gain traction
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2018-2023
- Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
- Table 65 NBO Company Shares of Air Care: % Value 2019-2023
- Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
- Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN SPAIN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Hot summer weather boosts demand for home insecticides
- Innovation remains key to generating demand
- Competitive landscape remains stable, with growing presence of private label
PROSPECTS AND OPPORTUNITIES
- Climate change is expected to impact demand for home insecticides
- More natural ingredients will be the focus of innovation
- Distribution landscape will experience little change
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2018-2023
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
- Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
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