PUBLISHER: Euromonitor International | PRODUCT CODE: 1455815
PUBLISHER: Euromonitor International | PRODUCT CODE: 1455815
Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the most dynamic products in the region, with Kao's entry into this category in Japan likely to help drive further growth in the coming years. Laundry care will continue to dominate home care sales in Asia Pacific.
Euromonitor International's Home Care in Asia Pacific global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Regional overview
Leading companies and brands
Forecast projections
Country snapshots