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PUBLISHER: Euromonitor International | PRODUCT CODE: 1473666

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1473666

Beauty and Personal Care in Bosnia and Herzegovina

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In 2023, beauty and personal care in Bosnia and Herzegovina achieved strong current value growth primarily as a result of rising unit prices. Inflation remained high even though it had slowed relative to 2022. Consumer demand was relatively unchanged resulting in stagnant volume sales in 2023, although skin care, hair care and colour cosmetics benefitted from stronger demand with volume growth rising slightly. On the whole, unit price increases were significant in beauty and personal care, which...

Euromonitor International's Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CTBS

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Steady recovery of mass beauty and personal care
  • Mass segments draws attention as consumers economise
  • Consumer demand falls for mass sun care and mass fragrances

PROSPECTS AND OPPORTUNITIES

  • Premium segment will grow at faster pace as innovation captures the attention of consumers
  • Mass face masks to grow at a strong pace with support of innovation
  • E-commerce growth to remain steady over the forecast period

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Premium beauty and personal care posts promising growth
  • Growing supply of premium goods to meet consumer demand
  • Premium hair care portfolios expand in beauty specialist stores

PROSPECTS AND OPPORTUNITIES

  • Premium segment to remain agile meeting consumer demand for innovative products
  • Skin care and colour cosmetics to witness strong growth in premium segment
  • E-commerce to fuel development of premium segment

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Baby and child-specific witnessed steady demand
  • Rising consumer interest in skin care for babies and children
  • Millennials and Gen Z parents are key target audiences

PROSPECTS AND OPPORTUNITIES

  • Demographic shifts will test the resilience of baby and child-specific products
  • Sun care faces promising outlook
  • E-commerce to support growth of baby and child-specific products

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Rising inflation hampers volume sales but drives private label penetration
  • Hand sanitisers lose further appeal
  • Vast range of product launches occur in 2023

PROSPECTS AND OPPORTUNITIES

  • Slowdown expected in bath and shower compared to the review period
  • Niche product categories face promising growth
  • Liquid soap to outperform bar soap

CATEGORY DATA

  • Table 33 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Slight recovery in volume growth
  • Consumers economise as cost of living remains high
  • Direct sellers focus on latest trends as the channel faces falling share

PROSPECTS AND OPPORTUNITIES

  • Innovation and development to drive growth momentum
  • BB/CC creams to retain dynamism in upcoming years
  • Price inflation expected to linger in early forecast period

CATEGORY DATA

  • Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028

DEODORANTS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Consumers economise in deodorants as prices remain high
  • Deodorant sticks buck the downward trend
  • Beiersdorf AG pushes Nivea brand with a range of product launches

PROSPECTS AND OPPORTUNITIES

  • Steady yet slow growth outlook in deodorants
  • Growing consumer interest in deodorant wipes
  • E-commerce faces solid growth prospects in deodorants

CATEGORY DATA

  • Table 51 Sales of Deodorants by Category: Value 2018-2023
  • Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Consumers prioritise and reduce consumption of depilatories
  • Women's pre-shave posts volume growth in 2023
  • Procter & Gamble doo is the clear leader

PROSPECTS AND OPPORTUNITIES

  • Depilatories to witness muted volume growth
  • Women's pre-shave to grow slightly ahead of other categories
  • Multinationals to consolidate lead in depilatories

CATEGORY DATA

  • Table 60 Sales of Depilatories by Category: Value 2018-2023
  • Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Premium fragrances outperform mass counterparts
  • Consumers switch to fragrances sets/kits
  • Men continue to invest in fragrances as women prioritise other beauty products

PROSPECTS AND OPPORTUNITIES

  • Fragrances to witness steady demand
  • Premium fragrance sets/kits to record the strongest growth
  • Fragrances that support health and wellbeing to emerge

CATEGORY DATA

  • Table 66 Sales of Fragrances by Category: Value 2018-2023
  • Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Stable consumer demand for hair care
  • Perms and relaxants lose appeal
  • Innovation plays a key role in shaping growth

PROSPECTS AND OPPORTUNITIES

  • Hair care to witness stable performance despite maturity and demographic limitations
  • Hair loss treatments and salon professional hair care to perform well
  • E-commerce to grow from a low base in hair care

CATEGORY DATA

  • Table 74 Sales of Hair Care by Category: Value 2018-2023
  • Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Stable demand for men's grooming products
  • Men's premium hair care outperforms mass alternatives
  • Mass brands launch new men's grooming products

PROSPECTS AND OPPORTUNITIES

  • Men's grooming faces challenges to volume sales from social and political issues
  • Mass products will benefit from consumers' need to economise
  • Premium men's grooming to expand with scope for new brands to enter

CATEGORY DATA

  • Table 85 Sales of Men's Grooming by Category: Value 2018-2023
  • Table 86 Sales of Men's Grooming by Category: % Value Growth 2018-2023
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 89 NBO Company Shares of Men's Grooming: % Value 2019-2023
  • Table 90 LBN Brand Shares of Men's Grooming: % Value 2020-2023
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 92 Forecast Sales of Men's Grooming by Category: Value 2023-2028
  • Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Oral care records stable performance
  • Battery toothbrushes grow from low base
  • Dental floss is key focus of product development by local player

PROSPECTS AND OPPORTUNITIES

  • Oral care is expected to witness muted growth
  • Battery toothbrushes to benefit from growing demand for convenience and innovation
  • Strong sales opportunity in denture care as population ages

CATEGORY DATA

  • Table 94 Sales of Oral Care by Category: Value 2018-2023
  • Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 96 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Skin care enjoys healthy growth in 2023
  • Premiumisation trend embeds itself further in skin care
  • Asian skin care trend emerges in Bosnia and Herzegovina

PROSPECTS AND OPPORTUNITIES

  • Growing consumer interest in skin care will underpin sales
  • Premiumisation to impact skin care
  • E-commerce sales to rise supported by product and brand diversification

CATEGORY DATA

  • Table 105 Sales of Skin Care by Category: Value 2018-2023
  • Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sun care sales fall due to poor seasonal weather
  • Aftersun benefits from late hot summer
  • Baby and child-specific sun care registers volume sales decline

PROSPECTS AND OPPORTUNITIES

  • Sun care sales to be supported by further travel recovery in the post-pandemic era
  • Increased travel and holiday making to fuel sun care sales
  • Strong outlook for baby and child-specific sun care

CATEGORY DATA

  • Table 112 Sales of Sun Care by Category: Value 2018-2023
  • Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
  • Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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