PUBLISHER: Euromonitor International | PRODUCT CODE: 1483489
PUBLISHER: Euromonitor International | PRODUCT CODE: 1483489
The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP played a key role in the expansion of action figures, as well as supporting the growth of the dolls and accessories, and construction categories, thanks to movies such as The Super Mario Bros Movie, Guardian of the Galaxy Vol 3, Transformers: Rise of th...
Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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