Baby and Child-Specific Products in Germany

PUBLISHED: July 22, 2024

PAGES: 24 Pages

DELIVERY TIME: 1-2 business days

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Description

Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within baby and child-specific products, meaning players engage in regular promotional activities.

Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Baby and Child-specific Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: CTDEbp

List Of Contents And Tables

KEY DATA FINDINGS

2023 DEVELOPMENTS

Value sales see decent growth, with sun care the best performer
Sensitive skin is in focus across products for infants
Dermocosmetics also on the rise in baby and child-specific products

PROSPECTS AND OPPORTUNITIES

Players set to compete in eco-friendly areas to win sales in a sluggish environment
Private label set to gain ground over the forecast period
Baby and child-specific sun care to remain dynamic, thanks to hot weather and consumer awareness

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BEAUTY AND PERSONAL CARE IN GERMANY

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028