The State of Marketplaces in FMCG E-Commerce

The rapid expansion and evolving nature of online marketplaces have positioned them as pivotal growth channels for FMCG brands. Although these platforms offer substantial opportunities, success hinges on understanding the nuanced dynamics to each subcategory. By proactively adapting strategies and leveraging marketplace-specific advantages, FMCG brands can unlock long-term value and foster resilience in uncertain times.

Euromonitor International's The State of Marketplaces in FMCG E-Commerce global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers' shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.