Competitor Strategies in Health and Wellness

Product sales with health & wellness claims have seen a slow down in sales after a surge over 2020-2022. Heightened demand for healthier choices has subsided, however, more stable growth is expected in the forecast period. While cost-of-living crisis has consumers rethinking their shopping habits and focusing only on essential, there is still demand for foods and drinks with health & wellness claims, especially those connected to restrictive diets, allergies, sensitivities, fitness or health.

Euromonitor International's Competitor Strategies in Health and Wellness global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.