Where Consumers Shop for Tissue and Hygiene

The global retail tissue and hygiene market saw moderate growth in 2024 amid inflationary pressures raising raw material costs and a shift to more affordable and private label brands. Remote work decline hit retail sales, while e-commerce strengthened - especially in Asia Pacific and North America - driven by convenience and pricing. Growth will continue, with hygiene outpacing tissue, as awareness rises and demand for value, price competitiveness and stronger consumer engagement shapes the mark...

Euromonitor International's Where Consumers Shop for Tissue and Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.