The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream

Moderation, mindful drinking, "zebra striping", dry venues, retailers and events - non-alcoholic adult drinks are coming of age and disrupting industry perceptions, formulations and - ultimately - the entire drinking ritual. Is this an existential threat or a paradigm shift? What are the key drivers, demographics and positioning? This is a story of how sober curiosity ended up being exciting, normalised and a pillar of growth for an industry on the defensive.

Euromonitor International's The Intoxicating Appeal of Sobriety: Adult Non-Alcoholic Drinks go Mainstream global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.