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Market Research Report

Pet Care in Thailand

Published by Euromonitor International Product code 174961
Published Content info 40 Pages
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Pet Care in Thailand
Published: May 31, 2018 Content info: 40 Pages
Description

Pets at the end of the review period were increasingly treated like human family members. This was driven by urbanisation and an ageing population. As young adults tend to marry later and choose to have fewer children, pets are seen as providing a form of companionship. The elderly live longer and seek out pets for companionship too, as their children have less time for them owing to their increasingly hectic lifestyles. With this humanisation trend continuing to intensify across Thailand.

Euromonitor International's Pet Care in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PFTH

Table of Contents

Executive Summary

  • Pet Humanisation Trend Deepens
  • Small Pets Make Up A Larger Share of Total Pet Population
  • Marketing Communication Is Key To Boosting Sales
  • Internet Retailing Gains Ground Rapidly in 2018
  • Consumers Are Better Informed and More Discerning

Market Indicators

  • Table 1. Pet Populations 2013-2018

Market Data

  • Table 2. Sales of Pet Food by Category: Volume 2013-2018
  • Table 3. Sales of Pet Care by Category: Value 2013-2018
  • Table 4. Sales of Pet Food by Category: % Volume Growth 2013-2018
  • Table 5. Sales of Pet Care by Category: % Value Growth 2013-2018
  • Table 6. NBO Company Shares of Pet Food: % Value 2013-2017
  • Table 7. LBN Brand Shares of Pet Food: % Value 2014-2017
  • Table 8. NBO Company Shares of Dog and Cat Food: % Value 2013-2017
  • Table 9. LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
  • Table 10. Penetration of Private Label in Pet Care by Category: % Value 2013-2017
  • Table 11. Distribution of Pet Care by Format: % Value 2013-2018
  • Table 12. Distribution of Pet Care by Format and Category: % Value 2018
  • Table 13. Distribution of Dog and Cat Food by Format: % Value 2013-2018
  • Table 14. Distribution of Dog and Cat Food by Format and Category: % Value 2018
  • Table 15. Forecast Sales of Pet Food by Category: Volume 2018-2023
  • Table 16. Forecast Sales of Pet Care by Category: Value 2018-2023
  • Table 17. Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
  • Table 18. Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Definitions

Sources

  • Summary 1. Research Sources

Cat Food in Thailand - Category analysis

Headlines

Prospects

  • Smaller Houses and Social Media Drive Growth of Cat Population
  • Cat Food Companies Customise Their Products for Specific Breeds

    Competitive Landscape

  • Unit Prices for Economy and Mid-priced Cat Food Rise
  • Hypermarkets and Pet Shops Clearly Lead Distribution Channels

Category Indicators

  • Table 19. Cat Owning Households: % Analysis 2013-2018
  • Table 20. Cat Population 2013-2018
  • Table 21. Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

Category Data

  • Summary 2. Cat Food by Price Band 2018
    • Table 22. Sales of Cat Food by Category: Volume 2013-2018
    • Table 23. Sales of Cat Food by Category: Value 2013-2018
    • Table 24. Sales of Cat Food by Category: % Volume Growth 2013-2018
    • Table 25. Sales of Cat Food by Category: % Value Growth 2013-2018
    • Table 26. Sales of Premium Cat Food by Category: Value 2013-2018
    • Table 27. Sales of Premium Cat Food by Category: % Value Growth 2013-2018
    • Table 28. Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
    • Table 29. Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
    • Table 30. NBO Company Shares of Cat Food: % Value 2013-2017
    • Table 31. LBN Brand Shares of Cat Food: % Value 2014-2017
    • Table 32. LBN Brand Shares of Cat Treats: % Value 2014-2017
    • Table 33. Forecast Sales of Cat Food by Category: Volume 2018-2023
    • Table 34. Forecast Sales of Cat Food by Category: Value 2018-2023
    • Table 35. Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
    • Table 36. Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Dog Food in Thailand - Category analysis

Headlines

Prospects

  • Pet Food Targeting Small Dogs Boosts Overall Growth
  • Nutrition in Dog Food Becomes Both Preventive and Functional

Competitive Landscape

  • Mars Thailand Inc Continues To Lead Dog Food
  • Emotional Marketing Becomes Commonplace for Leading Dog Food Brands

Category Indicators

  • Table 37. Dog Owning Households: % Analysis 2013-2018
  • Table 38. Dog Population 2013-2018
  • Table 39. Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

Category Data

  • Summary 3. Dog Food by Price Band 2018
    • Table 40. Sales of Dog Food by Category: Volume 2013-2018
    • Table 41. Sales of Dog Food by Category: Value 2013-2018
    • Table 42. Sales of Dog Food by Category: % Volume Growth 2013-2018
    • Table 43. Sales of Dog Food by Category: % Value Growth 2013-2018
    • Table 44. Sales of Premium Dog Food by Category: Value 2013-2018
    • Table 45. Sales of Premium Dog Food by Category: % Value Growth 2013-2018
    • Table 46. Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
    • Table 47. Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
    • Table 48. NBO Company Shares of Dog Food: % Value 2013-2017
    • Table 49. LBN Brand Shares of Dog Food: % Value 2014-2017
    • Table 50. LBN Brand Shares of Dog Treats: % Value 2014-2017
    • Table 51. Forecast Sales of Dog Food by Category: Volume 2018-2023
    • Table 52. Forecast Sales of Dog Food by Category: Value 2018-2023
    • Table 53. Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
    • Table 54. Forecast Sales of Dog Food by Category: % Value Growth 2018-2023

Other Pet Food in Thailand - Category analysis

Headlines

Prospects

  • Sales of Small Mammals Driven by Smaller Living Space
  • Fish Food Is the Key Driver of Sales

Competitive Landscape

  • Local Players Perform Better Compared To International Ones
  • Perfect Companion Co Ltd Continues To Drive Category Sales

Category Indicators

  • Table 55. Other Pet Population 2013-2018

Category Data

  • Table 56. Sales of Other Pet Food by Category: Volume 2013-2018
  • Table 57. Sales of Other Pet Food by Category: Value 2013-2018
  • Table 58. Sales of Other Pet Food by Category: % Volume Growth 2013-2018
  • Table 59. Sales of Other Pet Food by Category: % Value Growth 2013-2018
  • Table 60. LBN Brand Shares of Bird Food: % Value 2014-2017
  • Table 61. LBN Brand Shares of Fish Food: % Value 2014-2017
  • Table 62. LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
  • Table 63. Forecast Sales of Other Pet Food by Category: Volume 2018-2023
  • Table 64. Forecast Sales of Other Pet Food by Category: Value 2018-2023
  • Table 65. Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
  • Table 66. Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023

Pet Products in Thailand - Category analysis

Headlines

Prospects

  • Better Educated Consumers Boost Pet Healthcare Sales
  • Rising Popularity of Cats Over Dogs Drives Cat Litter Sales

Competitive Landscape

  • Pet Products Sees Little Innovation and Few Marketing Campaigns To Spur Sales
  • International Players Dominate Pet Healthcare

Category Data

  • Table 67. Sales of Pet Products by Category: Value 2013-2018
  • Table 68. Sales of Pet Products by Category: % Value Growth 2013-2018
  • Table 69. Sales of Pet Healthcare by Type: % Value 2013-2018
  • Table 70. Sales of Other Pet Products by Type: % Value 2013-2018
  • Table 71. Forecast Sales of Pet Products by Category: Value 2018-2023
  • Table 72. Forecast Sales of Pet Products by Category: % Value Growth 2018-2023
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