PUBLISHER: Euromonitor International | PRODUCT CODE: 1752123
PUBLISHER: Euromonitor International | PRODUCT CODE: 1752123
Toys and Games in Spain
In Spain, toys and games saw growth deceleration in 2024. Video games expanded, particularly online, supported by the convenience of cloud gaming. Although traditional toys and games declined, the kidult trend had a positive impact on games and puzzles, and collectibles. Strategic partnerships and established franchises were key growth drivers, while e-commerce continued to expand, and offline retail saw a resurgence. The competitive landscape witnessed a slight decrease in concentration.
Euromonitor International's Toys and Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Growth for video games offsets decline of traditional toys and games
KEY DATA FINDINGS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games drives expansion for toys and games despite overall slowdown in growth
- Xbox Cloud Gaming and Cloudsky drive expansion of cloud gaming
- CHART 2 Cloudsky Introduces Energy-Saving Android Cloud Gaming Solution in 2024
- Pictionary Adults Only targets a more mature audience for social entertainment experiences
- CHART 3 Pictionary Adults Only Gains Traction as Kidults Seek Adult-Themed Games
- Established franchises drive video games revenue and limit innovation
- CHART 4 Analyst Insight
WHAT'S NEXT?
- Video games to lead growth within toys and games
- Kidult trend and strategic partnerships set to drive growth for more complex toys and licensed toys
- Cloud gaming, new launches, and interactive products set to reshape toys and games
COMPETITIVE LANDSCAPE
- Mattel sees a slight decline, while LEGO Group gains ground
- Steam Deck invigorates hand-held consoles; Tranjis Games expands in games and puzzles through its Virus game
- Goliath and IMC Toys seek partnership opportunities to expand their reach
- Lego and Nintendo drive expansion through partnerships and key launches
CHANNELS
- Retail e-commerce drives growth, driven by video games software
- Offline retail recovers as it is important for providing brand experiences; Sony uses hybrid distribution for PlayStation 5 Pro
- Retail e-commerce impacts distribution of traditional toys and games via broader product ranges and home delivery
ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2019-2029
- CHART 6 PEST Analysis in Spain 2024
CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in Spain 2024
- CHART 8 Consumer Landscape in Spain 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth for construction and games and puzzles despite overall downturn
- CHART 9 Key Trends 2024
INDUSTRY PERFORMANCE
- Games and puzzles and construction grow despite decline for overall traditional toys and games
- VTech and Famosa leverage technology and eco-awareness in toys
- CHART 10 Famosa's FungiPot Launches in 2025, Blending Tech with Nature
- Pictionary Adults Only and other kidult products contribute to growth
- CHART 11 Analyst Insight
- Feber Recycle Eco House promotes sustainability in toys and games
- CHART 12 Eco-Friendly Toys Like Feber Recycle House Reflect Growing Focus on Sustainability
WHAT'S NEXT?
- Games and puzzles to see the fastest growth over the forecast period
- Companies will collaborate in terms of promotion, production, and entertainment to broaden their reach
- A trend towards eco-friendly, safer toys expected
- The rise of interactive toys
COMPETITIVE LANDSCAPE
- Mattel's lead challenged by LEGO, and Giochi Preziosi gains
- Tranjis Games's Virus game drives share gains
- Goliath and Bizak strategic alliance aims to expand Iberian market presence
- Lego targets various demographics via partnerships and licensing deals
CHANNELS
- Resurgence for traditional toys and games stores
- Growth for retail e-commerce continues, driven by wide product range and social media
- Concept stores focus on brand experiences and curated luxury goods
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Changing technology and consumer behaviour drive a move to subscription services
- CHART 13 Key Trends 2024
INDUSTRY PERFORMANCE
- Growth in video games driven by software, especially subscriptions, while cloud gaming emerges
- Xbox Cloud Gaming expands its library, shifting the focus to software
- CHART 14 Analyst Insight
- Grand Theft Auto VI anticipated to boost subscriptions and hardware
- CHART 15 GTA VI's Anticipated Launch Fuels Hardware and Subscription Expectations
WHAT'S NEXT?
- Video games software expected to lead growth
- Adoption of cloud gaming set to shape video games
- New product launches set to contribute to growth for video games hardware
- More frequent strategic partnerships, and a focus on core brands
COMPETITIVE LANDSCAPE
- PlayStation stays ahead of Nintendo in video games hardware
- Steam Deck revitalises hand-held gaming
- Tequila Works files for insolvency after Tencent withdraws funding
- CHART 16 Tequila Works Declares Insolvency in Late 2024
- Switch 2 and Grand Theft Auto VI are brands poised to impact video games
CHANNELS
- Spanish gamers embrace retail e-commerce as the primary sales channel
- Sony uses hybrid distribution model for PlayStation 5 Pro launch
- With online growth, gift cards and LIVE access codes will be the main driver of offline sales
COUNTRY REPORTS DISCLAIMER
