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PUBLISHER: Euromonitor International | PRODUCT CODE: 1767037
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767037
Snacks in Vietnam
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PAGES: 71 Pages
DELIVERY TIME: 1-2 business days
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In 2025, snacks in Vietnam's snack is enjoying strong current value growth coupled with solid volume gains, marking an improvement compared to the previous year. This growth is underpinned by the country's forecasted economic recovery, driven by significant GDP expansion. Players in snacks are leveraging emerging opportunities stemming from evolving consumer preferences, new occasions for consumption and the increased frequency of shared impulse purchases. A dynamic market environment is stimula...
Euromonitor International's Snacks in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: SNVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Snacks in 2025: The big picture
- Key trends in 2025
Competitive Landscape
- Channel developments
- What next for snacks?
MARKET DATA
- Table 1 Sales of Snacks by Category: Volume 2020-2025
- Table 2 Sales of Snacks by Category: Value 2020-2025
- Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
- Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Snacks: % Value 2021-2025
- Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Snacks by Format: % Value 2020-2025
- Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
- Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising cacao prices impact chocolate confectionery's progress in 2025
- Players invest in local flavours and creative packaging
- Omnichannel strategies become more prevalent
PROSPECTS AND OPPORTUNITIES
- Progress depends on cacao prices and broader economic recovery
- Focus on local production aims to attract tourists as private label continues to appeal to cost-conscious consumers
- Product and packaging innovation informed by health and lifestyle trends
- Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
- Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
- Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Chewing gum sees modest recovery in Vietnam in 2025
- Wrigley maintains leadership with youth-focused strategy
- E-commerce though remains small for gum
PROSPECTS AND OPPORTUNITIES
- Further growth forecast for chewing gum as bubble gum continues to fall
- Sugar-free gum trend set to accelerate
- Consumer choices set to shift further towards cleaner and greener offerings
CATEGORY DATA
- Table 25 Sales of Gum by Category: Volume 2020-2025
- Table 26 Sales of Gum by Category: Value 2020-2025
- Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
- Table 28 Sales of Gum by Category: % Value Growth 2020-2025
- Table 29 Sales of Gum by Flavour: Rankings 2020-2025
- Table 30 NBO Company Shares of Gum: % Value 2021-2025
- Table 31 LBN Brand Shares of Gum: % Value 2022-2025
- Table 32 Distribution of Gum by Format: % Value 2020-2025
- Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
- Table 34 Forecast Sales of Gum by Category: Value 2025-2030
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Limited editions and social media trends drive growth in sugar confectionery in 2025
- Perfetti and Bibica lead overall
- Traditional retail remains the backbone of sugar confectionery sales
PROSPECTS AND OPPORTUNITIES
- Innovation will drive future strong growth for sugar confectionery in Vietnam
- Digital marketing as increasingly central to success
- Health and wellness trends drive development amid concerns about product nutrition
- Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
- Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
- Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
- Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Recovering economy supports stronger growth in 2025
- Mondelez leads as local players benefit from low prices
- Traditional retail anchors sweet biscuit sales in Vietnam
PROSPECTS AND OPPORTUNITIES
- Robust rises forecast in rebounding economy
- E-commerce impact set to strengthen
- Both and health and indulgence will inform innovation
CATEGORY DATA
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
- Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
- Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
- Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
- Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Ice cream sales rebound amid shifting consumer trends
- Kido leads overall as Aice Rises Fastest
- Small local grocers maintains channel dominance in 2025
PROSPECTS AND OPPORTUNITIES
- Further growth forecast for ice cream in Vietnam
- New flavours and innovations drive development
- Accelerating health trends will continue to impact innovation
CATEGORY DATA
- Table 69 Sales of Ice Cream by Category: Volume 2020-2025
- Table 70 Sales of Ice Cream by Category: Value 2020-2025
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
- Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
- Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
- Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
- Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
- Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Savoury snacks options remain popular among all ages
- Orion Food leads through continued innovation
- Traditional retail channels drive savoury snacks sales
PROSPECTS AND OPPORTUNITIES
- Innovation and festive appeal support further growth potential
- Players in savoury snacks use online channels to boost their image
- Sharpening focus on health and wellness attributes will shape future of savoury snacks
- Summary 4 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
- Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
- Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
- Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
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