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PUBLISHER: Euromonitor International | PRODUCT CODE: 1767068
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767068
Snacks in Malaysia
PUBLISHED:
PAGES: 75 Pages
DELIVERY TIME: 1-2 business days
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In 2025, Malaysia's snacks market is being reshaped by economic pressures and shifting consumer sentiment. A key driver is the country's persistently low wage levels and underemployment, which have left many Malaysians with limited disposable income and savings. This economic strain has led to more cautious spending behaviour, especially on non-essential items like snacks. At the same time, since 2024 some consumers have been avoiding buying Western brands sparked by political and ethical concer...
Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: SNMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Snacks in 2025: The big picture
- Key trends in 2025
Competitive Landscape
- Channel developments
- What next for snacks?
MARKET DATA
- Table 1 Sales of Snacks by Category: Volume 2020-2025
- Table 2 Sales of Snacks by Category: Value 2020-2025
- Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
- Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Snacks: % Value 2021-2025
- Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Snacks by Format: % Value 2020-2025
- Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
- Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Shrinkflation and premiumisation influencing chocolate confectionery
- Local players take a bite out of the market as Western brands come under scrutiny
- Convenience stores playing a key role in the growth of chocolate confectionery
PROSPECTS AND OPPORTUNITIES
- Growth opportunities expected to rest in adding value
- Digital tools expected to shape the market
- Demand likely to focus on healthy and sustainable options
CATEGORY DATA
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
- Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
- Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
GUM IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Chewing gum retains functional appeal but bubble gum sales decline
- Leading players consolidate their lead with Wrigley dominating
- Distribution remains focused on convenience and accessibility
PROSPECTS AND OPPORTUNITIES
- Functional benefits could be key to keeping gum relevant
- Digital tools could offer new benefits to gum
- Healthier and more sustainable products likely to attract attention
CATEGORY DATA
- Table 25 Sales of Gum by Category: Volume 2020-2025
- Table 26 Sales of Gum by Category: Value 2020-2025
- Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
- Table 28 Sales of Gum by Category: % Value Growth 2020-2025
- Table 29 Sales of Gum by Flavour: Rankings 2020-2025
- Table 30 NBO Company Shares of Gum: % Value 2021-2025
- Table 31 LBN Brand Shares of Gum: % Value 2022-2025
- Table 32 Distribution of Gum by Format: % Value 2020-2025
- Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
- Table 34 Forecast Sales of Gum by Category: Value 2025-2030
- Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
- Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Innovation and social media breathing life into sugar confectionery
- Little change in the competitive landscape
- Small local grocers dominate sales but lose share to convenience retailers
PROSPECTS AND OPPORTUNITIES
- Players could look to balance indulgence with functionality to push sales
- Online sales and marketing set to play a more prominent role in the market
- Health and sustainability concerns likely to inform new product development
CATEGORY DATA
- Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
- Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
- Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
- Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
- Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
- Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
- Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
- Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
- Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
- Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
- Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
- Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Sales see strong growth as consumption patterns evolve
- Local players taking on a greater role in the market
- Distribution landscape evolving in line with local consumption habits
PROSPECTS AND OPPORTUNITIES
- Sales set for steady growth with local players looking to win share
- The evolving digital landscape is likely to inform the category's future development
- Health-focused consumers likely to demand healthier snacks
CATEGORY DATA
- Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
- Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
- Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
- Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
- Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
- Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
- Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
- Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
- Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
- Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
- Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
- Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
- Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
- Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
- Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
- Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
- Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
- Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
- Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Ice cream on the rise but with consumers seeking healthier options
- Competition remains consolidated among a few key players
- Small local grocers dominate sales but convenience stores and e-commerce making gains
PROSPECTS AND OPPORTUNITIES
- Market polarisation should help boost sales
- New technology can help support the growth and development of ice cream
- Healthy indulgence set to be the key trend in ice cream
CATEGORY DATA
- Table 69 Sales of Ice Cream by Category: Volume 2020-2025
- Table 70 Sales of Ice Cream by Category: Value 2020-2025
- Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
- Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
- Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
- Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
- Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
- Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
- Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
- Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
- Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
- Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
- Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
- Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
- Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
- Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
- Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Savoury snacks retain their popularity but consumers are making healthier choices
- Local and regional players capitalising on the troubles facing Western brands
- Small local grocers dominate sales but modern channels making strides
PROSPECTS AND OPPORTUNITIES
- Bright outlook for savoury snacks as the market evolves
- New technology expected to reshape the market
- Manufacturers will need to adapt to the growing focus on health and sustainability
CATEGORY DATA
- Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
- Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
- Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
- Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
- Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
- Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
- Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
- Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
- Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
- Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
- Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
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