PUBLISHER: Euromonitor International | PRODUCT CODE: 1767094
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767094
E-commerce is predicted to account for 75% of retail's five-year growth, but a key challenge for retailers and brands is how to drive profitable online growth. The savviest are embracing new places of discovery, new engagement tools and ways to service evolving shopper preferences. This report uncovers how to generate sustainable online revenue through stronger engagement strategies. Topics covered include gamification, shoppable video, loyalty, social commerce, GenAI and Agentic AI.
Euromonitor International's Next-Gen Online Storefront: A Shopping Journey for One global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers' shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Executive summary
Introduction
Discovery moves down the purchase funnel
Immersive tech paves way to intuitive engagements
Bots bridge the gap in customer support
AI agents could put shopping on autopilot
Conclusion