PUBLISHER: Euromonitor International | PRODUCT CODE: 1773128
PUBLISHER: Euromonitor International | PRODUCT CODE: 1773128
Toys and Games in France
Toys and games in France saw a decrease in value sales in 2024, due to the falling birth rate and decreased consumer purchasing power. The kidult trend and collectibles provided some stability in traditional toys and games, but the poor performance of video games as it stabilised from an exceptional year in 2023 drove overall decline. The competitive landscape is consolidating, with major companies concentrating on innovation in response to changing demographics.
Euromonitor International's Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Cautious consumer spending and a falling birth rate lead to a difficult year for toys and games
KEY DATA INSIGHTS
- CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
- Toys and games faces decline, driven by video games
- Lego profits from the kidult trend, with innovative products like Notre-Dame de Paris
- CHART 2 New Lego Notre-Dame de Paris Set Appeals to Kidults
- One Piece collectible cards aim to replicate Pokemon's success
- CHART 3 Asmodee Launches One Piece Trading Cards in France
- Familiar video games software titles continue to lead, but there may be opportunities for smaller publishers
WHAT'S NEXT?
- Video games set to drive growth in toys and games
- Challenges will remain in terms of inflation and the falling birth rate
- Collectibles, kidults, and new launches set to shape toys and games in the future
- Innovation will be crucial for growth in toys and games
COMPETITIVE LANDSCAPE
- LEGO Group drives growth, although players in video games maintain their lead
- Buki expands its product range; Monopoly Go! sees success
- CHART 4 Monopoly Go! Mobile Game Reimagines the Classic Board Game
- In 2025, new launches and stronger competition set to affect toys and games
CHANNELS
- Retail e-commerce dominates, but may be plateauing
- CHART 5 Analyst Insight
- Offline retailers benefit from offering advice, although grocery retailers struggle
- Jouet Prix Bas attracts price-conscious parents with temporary store concept
- Retailers adapt their strategy amidst falling birth rate
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2019-2029
- CHART 7 PEST Analysis in France 2024
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in France 2024
- CHART 9 Consumer Landscape in France 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
VIDEO GAMES IN FRANCE
KEY DATA INSIGHTS
2024 DEVELOPMENTS
- In 2024, sales of video games fall after an exceptional performance the previous year
- CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
- Video games declines in a year of sales normalisation
- Franchises dominate sales as publishers limit new releases
- CHART 11 Franchises Dominate, Including The Legend Of Zelda
- Video games subscriptions struggle amidst lower hardware sales and budget cuts
WHAT'S NEXT?
- Video games hardware set to see the fastest growth over the forecast period
- Innovation, new releases, and uptake of VR technology set to dictate changes in hardware
- CHART 12 Nintendo Switch 2 is a Much Anticipated Launch
- Opportunities for online and mobile games, but subscription services may not take off
COMPETITIVE LANDSCAPE
- Top five companies increase their share; Sony gains in static consoles
- CHART 13 Analyst Insight
- Monopoly Go! is one of the most popular mobile games downloads
- Upcoming product launches in both video games hardware and software
CHANNELS
- Retail e-commerce gains ground from an already high base
- Offline retail continues to play an important role, but Micromania faces physical software decline
- FNAC's omnichannel approach drives its continued strength, particularly during peak sales periods
COUNTRY REPORTS DISCLAIMER
TRADITIONAL TOYS AND GAMES IN FRANCE
KEY DATA INSIGHTS
2024 DEVELOPMENTS
- Overall stagnation, but construction sees dynamism
- CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
- LEGO Group's innovation and licensing boost growth for construction
- Lego leverages the kidult trend with successful architecture and botanical sets
- CHART 15 Lego Expands its Botanicals Range with Orchidee
- Pokemon drives growth in collectible card games, and One Piece is launched in France
- JoueClub and others adapt to the falling birth rate, focusing on a wider offering
- CHART 16 JoueClub Broadens its Offering to Become a One-Stop-Shop
WHAT'S NEXT?
- Games and puzzles to see modest expansion and continue to lead traditional toys and games
- Falling birth rate and other factors set to reshape traditional toys and games
- Addressing different consumer groups will be important, driving the kidult trend
- CHART 17 Analyst Insight
COMPETITIVE LANDSCAPE
- LEGO thrives, while Mattel and Hasbro struggle
- Buki France expands its product range; Le Jouet Simple expands distribution
- McLaren model vehicles engage consumers, while Lego and Mega Bloks compete
CHANNELS
- Despite share decline, traditional toys and games stores remain popular
- Retail e-commerce sees dynamism, but may be plateauing
- Jouet Prix Bas offers lower prices during the Christmas season
COUNTRY REPORTS DISCLAIMER
