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PUBLISHER: Euromonitor International | PRODUCT CODE: 1775308
PUBLISHER: Euromonitor International | PRODUCT CODE: 1775308
Snacks in Singapore
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PAGES: 71 Pages
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In 2025, snacks in Singapore is expected to experience modest retail current value growth, primarily driven by cautious consumer sentiment and several regulatory changes. The increase in the Goods and Services Tax (GST) rate from SGD8 to SGD9 in January 2024 has had a lingering impact on the price of dining out, leading some consumers to cut back on their discretionary spending. The rising prices of essential goods have also constrained consumers' spending power, contributing to a more frugal ap...
Euromonitor International's Snacks in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: SNSG
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Snacks in 2025: The big picture
- Key trends in 2025
- Competitive landscape
- Channel developments
- What next for snacks?
MARKET DATA
- Table 1 Sales of Snacks by Category: Volume 2020-2025
- Table 2 Sales of Snacks by Category: Value 2020-2025
- Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
- Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Snacks: % Value 2021-2025
- Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
- Table 7 Penetration of Private Label by Category: % Value 2020-2025
- Table 8 Distribution of Snacks by Format: % Value 2020-2025
- Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
- Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
- Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- A solid retail value increase in 2025, with soaring cocoa prices contributing to growth
- Ferrero SpA continues to lead chocolate confectionery with its diverse portfolio
- Supermarkets remains the key distribution channel for chocolate confectionery thanks to a wide product range
PROSPECTS AND OPPORTUNITIES
- Opposing factors set to impact value and volume sales of chocolate confectionery over the forecast period
- Brands will harness virality of social media platforms and targeted collaborations to drive interest
- Elevated cocoa prices likely to trigger sustainable innovations and product development
CATEGORY DATA
- Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
- Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
- Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
- Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
- Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
- Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
- Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
- Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
- Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
- Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
- Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SUGAR CONFECTIONERY IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Gummies and jellies sees the fastest retail value growth in 2025 due to product innovation
- Mars Foods Inc remains the leader in sugar confectionery, largely due to the continued success of its flagship brand Eclipse
- Supermarkets is the key retail channel for sugar confectionery in 2025 due to one-stop shopping
PROSPECTS AND OPPORTUNITIES
- Wellness trend likely to drive visibility of natural ingredients and premium offerings
- Viral nature of peelable and 4D gummies/jellies will continue to appeal to younger consumers
- Singapore's declining birth rate may weigh on certain sugar confectionery categories over the forecast period
- Summary 2 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
- Table 25 Sales of Sugar Confectionery by Category: Volume 2020-2025
- Table 26 Sales of Sugar Confectionery by Category: Value 2020-2025
- Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
- Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
- Table 29 Sales of Chewy Candies by Type: % Value 2020-2025
- Table 30 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
- Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
- Table 32 Distribution of Sugar Confectionery by Format: % Value 2020-2025
- Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
- Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
- Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
- Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Moderate growth for sweet biscuits, snack bars, and fruit snacks, contributed in part by the widening variety of brands
- Kraft Foods remains the leading company in 2025 due to its strength in sweet biscuits
- Supermarkets dominates overall retail sales but retail e-commerce sees dynamism
PROSPECTS AND OPPORTUNITIES
- Premiumisation and flavour innovation to drive the evolution of sweet biscuits
- Digital engagement and private label innovations set to continue in convenience stores
- Unpackaged sweet biscuits may grow in prominence, targeting similar consumption occasions
CATEGORY DATA
- Table 37 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
- Table 38 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
- Table 39 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
- Table 40 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
- Table 41 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
- Table 42 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
- Table 43 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
- Table 44 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
- Table 45 NBO Company Shares of Snack Bars: % Value 2021-2025
- Table 46 LBN Brand Shares of Snack Bars: % Value 2022-2025
- Table 47 NBO Company Shares of Fruit Snacks: % Value 2021-2025
- Table 48 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
- Table 49 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
- Table 50 Distribution of Sweet Biscuits by Format: % Value 2020-2025
- Table 51 Distribution of Snack Bars by Format: % Value 2020-2025
- Table 52 Distribution of Fruit Snacks by Format: % Value 2020-2025
- Table 53 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
- Table 54 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
- Table 55 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
- Table 56 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
ICE CREAM IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Ice cream experiences modest retail value growth in 2025, with a focus on premium innovation
- Unilever leads ice cream in 2025, with aggressive innovation and a multi-brand strategy
- Supermarkets is the key channel for take-home ice cream, while convenience stores drives sales of impulse ice cream
PROSPECTS AND OPPORTUNITIES
- Prevalence of ice cream parlours may threaten the growth of premium packaged ice cream in Singapore
- Innovations likely to be seen in terms of sustainability and functional ingredients in ice cream in Singapore
- Health-conscious indulgence offers growth potential for ice cream in Singapore
CATEGORY DATA
- Table 57 Sales of Ice Cream by Category: Volume 2020-2025
- Table 58 Sales of Ice Cream by Category: Value 2020-2025
- Table 59 Sales of Ice Cream by Category: % Volume Growth 2020-2025
- Table 60 Sales of Ice Cream by Category: % Value Growth 2020-2025
- Table 61 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
- Table 62 Sales of Impulse Ice Cream by Format: % Value 2020-2025
- Table 63 NBO Company Shares of Ice Cream: % Value 2021-2025
- Table 64 LBN Brand Shares of Ice Cream: % Value 2022-2025
- Table 65 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
- Table 66 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
- Table 67 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
- Table 68 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
- Table 69 Distribution of Ice Cream by Format: % Value 2020-2025
- Table 70 Forecast Sales of Ice Cream by Category: Volume 2025-2030
- Table 71 Forecast Sales of Ice Cream by Category: Value 2025-2030
- Table 72 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
- Table 73 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030
SAVOURY SNACKS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Moderate growth in savoury snacks in Singapore in 2025 amid shifting consumer priorities and innovation in health-oriented offerings
- Kraft Foods and Seng Hua Hng Foodstuffs lead savoury snacks in Singapore in 2025 due to consumer recognition and trust
- Supermarkets remains the leading distribution channel in 2025, while retail e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
- Private label savoury snacks set to gain momentum in Singapore, driven by innovation
- Global and local savoury snacks brands leverage innovation and digital engagement to capture the youth segment
- Dual-track innovation defines the future of savoury snacks in Singapore, with health-driven and indulgent offerings
- Summary 3 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
- Table 74 Sales of Savoury Snacks by Category: Volume 2020-2025
- Table 75 Sales of Savoury Snacks by Category: Value 2020-2025
- Table 76 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
- Table 77 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
- Table 78 NBO Company Shares of Savoury Snacks: % Value 2021-2025
- Table 79 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
- Table 80 Distribution of Savoury Snacks by Format: % Value 2020-2025
- Table 81 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
- Table 82 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
- Table 83 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
- Table 84 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030
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