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PUBLISHER: Euromonitor International | PRODUCT CODE: 1791076
PUBLISHER: Euromonitor International | PRODUCT CODE: 1791076
Tobacco in Malaysia
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PAGES: 54 Pages
DELIVERY TIME: 1-2 business days
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In 2024, tobacco in Malaysia was heavily influenced by the unstable local economic outlook, which saw consumers prioritising affordability in the face of increased cost-of-living and rising inflationary pressures. This economic environment led to a significant trend of trading down, with many consumers shifting from mid-price to economy cigarettes. The volume sales of premium products, such as cigars and cigarillos, contracted as these items became less attractive due to their higher price point...
Euromonitor International's Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TBMY
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tobacco in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tobacco?
OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Health warnings
- Plain packaging laws
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Flavoured tobacco product ban
- Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2019-2024
- Table 3 Sales of Tobacco by Category: Value 2019-2024
- Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
- Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
- Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
- Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 2 Research Sources
CIGARETTES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Modest volume growth with gains for economy cigarettes
- JT International strengthens position against leader British American Tobacco
- Small local grocers gains share from convenience stores by offering affordability
PROSPECTS AND OPPORTUNITIES
- Trading down to sustain modest growth of legal cigarettes
- Complexity of tax reforms to prevail
- Cigarette innovation will remain limited as major players increase investment in developing alternative products
TAXATION AND PRICING
- Taxation rates
- Table 10 Taxation and Duty Levies 2018-2024
- Average cigarette pack price breakdown
- Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
- Table 11 Sales of Cigarettes: Volume 2019-2024
- Table 12 Sales of Cigarettes by Category: Value 2019-2024
- Table 13 Sales of Cigarettes: % Volume Growth 2019-2024
- Table 14 Sales of Cigarettes by Category: % Value Growth 2019-2024
- Table 15 Sales of Cigarettes by Blend: % Volume 2019-2024
- Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
- Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
- Table 18 Sales of Cigarettes by Pack Size: % Volume 2019-2024
- Table 19 Sales of Cigarettes by Price Band: % Volume 2019-2024
- Table 20 NBO Company Shares of Cigarettes: % Volume 2020-2024
- Table 21 LBN Brand Shares of Cigarettes: % Volume 2021-2024
- Table 22 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
- Table 23 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
- Table 24 Forecast Sales of Cigarettes: Volume 2024-2029
- Table 25 Forecast Sales of Cigarettes by Category: Value 2024-2029
- Table 26 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
- Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
- Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
- Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
- Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
- Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
- Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Overall category sees value growth but more variable volume performances
- Consolidation strengthens across the category
- Tobacco specialists retains dominance, serving a niche audience
PROSPECTS AND OPPORTUNITIES
- Persistent economic instability is a key barrier to stronger growth
- Rise of high-end hotels facilitates expansion of cigar lounges
- Expanding product distribution, implementing attractive pricing strategies and establishing strategic partnerships are key strategies for future growth
CATEGORY DATA
- Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
- Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
- Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
- Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
- Table 37 Sales of Cigars by Size: % Volume 2019-2024
- Table 38 Sales of Cigarillos by Price Platform 2019-2024
- Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
- Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
- Table 41 NBO Company Shares of Cigars: % Volume 2020-2024
- Table 42 LBN Brand Shares of Cigars: % Volume 2021-2024
- Table 43 NBO Company Shares of Cigarillos: % Volume 2020-2024
- Table 44 LBN Brand Shares of Cigarillos: % Volume 2021-2024
- Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
- Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
- Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
- Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
- Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
- Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
- Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
- Table 52 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
- Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
- Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
- Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
- Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Performance of e-vapour products boosted by closed system single use
- Major tobacco players gain foothold
- Convenience stores gains traction in e-vapour products and retains dominance in heated tobacco
PROSPECTS AND OPPORTUNITIES
- Cross-category leverage is evident with the growing prevalence of e-vapour products
- Strict regulations may significantly hinder development in local market
- Innovative product development is key to sustaining demand
CATEGORY INDICATORS
- Table 57 Number of Adult Vapers 2019-2024
CATEGORY DATA
- Table 58 Sales of Smokeless Tobacco by Category: Volume 2019-2024
- Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
- Table 60 Sales of E-Vapour Products by Category: Volume 2019-2024
- Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
- Table 62 Sales of Tobacco Heating Devices: Volume 2019-2024
- Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
- Table 64 Sales of Heated Tobacco: Volume 2019-2024
- Table 65 Sales of Heated Tobacco: % Volume Growth 2019-2024
- Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
- Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
- Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
- Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
- Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
- Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
- Table 72 Sales of E-Liquids by Nicotene Strength: % Value 2021-2024
- Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
- Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
- Table 75 NBO Company Shares of E-Vapour Products: % Value 2020-2024
- Table 76 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
- Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
- Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
- Table 79 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
- Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
- Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
- Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
- Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
- Table 84 Distribution of E-Vapour Products by Format: % Value 2019-2024
- Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
- Table 86 Distribution of Heated Tobacco by Format: % Volume 2019-2024
- Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
- Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
- Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
- Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
- Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
- Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
- Table 93 Forecast Sales of Heated Tobacco: Volume 2024-2029
- Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
- Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
- Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
- Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
- Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
- Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
- Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029
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