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PUBLISHER: Euromonitor International | PRODUCT CODE: 1809397
PUBLISHER: Euromonitor International | PRODUCT CODE: 1809397
Consumer Electronics in the US
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PAGES: 79 Pages
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Volume sales of consumer electronics in the US are declining slightly in 2025. The year is widely viewed as a return to stability for an industry that has reached maturity. Much of the volume growth in higher value segments comes from replacement purchases, either because products have reached the end of their lifecycle or as part of the established smartphone replacement cycle, where Apple and Samsung remain the leading players.
Euromonitor International's Consumer Electronics in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: CEUS
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
- Summary 1 Research Sources
HOME VIDEO IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- OLED TVs drives growth in home video in 2025
- Samsung overtakes TCL to lead a landscape marked by polarisation in pricing
- E-commerce remains favoured channel for home video purchases
PROSPECTS AND OPPORTUNITIES
- Growth in televisions set to remain flat as tariffs create disruptive context
- OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
- 8K, mini-LED, and QLED televisions on the horizon with AI set to expand
CATEGORY DATA
- Table 12 Sales of Home Video by Category: Volume 2020-2025
- Table 13 Sales of Home Video by Category: Value 2020-2025
- Table 14 Sales of Home Video by Category: % Volume Growth 2020-2025
- Table 15 Sales of Home Video by Category: % Value Growth 2020-2025
- Table 16 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
- Table 17 NBO Company Shares of Home Video: % Volume 2021-2025
- Table 18 LBN Brand Shares of Home Video: % Volume 2022-2025
- Table 19 Distribution of Home Video by Channel: % Volume 2020-2025
- Table 20 Forecast Sales of Home Video by Category: Volume 2025-2030
- Table 21 Forecast Sales of Home Video by Category: Value 2025-2030
- Table 22 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
- Table 23 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
- Table 24 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Imaging devices faces shrinking demand but hold values through premiumisation
- Tariffs fuel pricing volatility and consumer caution in 2025
- E-commerce and social media selling platforms slowly reshape distribution
PROSPECTS AND OPPORTUNITIES
- Nostalgia and aesthetic appeal will drive renewed interest in compact cameras
- Digital camcorders set to see persistent struggles
- AI as driving force behind the evolution of imaging devices
CATEGORY DATA
- Table 25 Sales of Imaging Devices by Category: Volume 2020-2025
- Table 26 Sales of Imaging Devices by Category: Value 2020-2025
- Table 27 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
- Table 28 Sales of Imaging Devices by Category: % Value Growth 2020-2025
- Table 29 NBO Company Shares of Imaging Devices: % Volume 2021-2025
- Table 30 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
- Table 31 Distribution of Imaging Devices by Channel: % Volume 2020-2025
- Table 32 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
- Table 33 Forecast Sales of Imaging Devices by Category: Value 2025-2030
- Table 34 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
- Table 35 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Portable players faces accelerated decline as relevance fades
- Amazon maintains leadership in a shrinking portable players market
- E-commerce holds steady as the dominant channel for portable players
PROSPECTS AND OPPORTUNITIES
- Marshall raises the bar with feature-rich Kilburn III
- Innovation breathes life into wireless speakers
- Importance of niche positioning and strategic targeting, with audio books set to disrupt e-readers
CATEGORY DATA
- Table 36 Sales of Portable Players by Category: Volume 2020-2025
- Table 37 Sales of Portable Players by Category: Value 2020-2025
- Table 38 Sales of Portable Players by Category: % Volume Growth 2020-2025
- Table 39 Sales of Portable Players by Category: % Value Growth 2020-2025
- Table 40 NBO Company Shares of Portable Players: % Volume 2021-2025
- Table 41 LBN Brand Shares of Portable Players: % Volume 2022-2025
- Table 42 Distribution of Portable Players by Channel: % Volume 2020-2025
- Table 43 Forecast Sales of Portable Players by Category: Volume 2025-2030
- Table 44 Forecast Sales of Portable Players by Category: Value 2025-2030
- Table 45 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
- Table 46 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Smartphones drives growth in mobile phones in 2025
- Apple retains leadership with Samsung in second place
- E-commerce remains biggest distribution channel
PROSPECTS AND OPPORTUNITIES
- Tariff strategies will have biggest impact on mobile phones
- Mobile phones embrace AI and look to power its functionality
- Brands set to leverage wearables for added value as foreign entrants continue to permeate
CATEGORY DATA
- Table 47 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 48 Sales of Mobile Phones by Category: Value 2020-2025
- Table 49 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 50 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 51 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 52 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 53 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 54 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 55 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 56 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 57 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 58 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 59 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Wearable electronics faces short-term pressures before forecast rebound
- Smart wearables accounts for most sales amid volume pressure and price gains
- E-commerce remains the cornerstone of wearable electronics sales
PROSPECTS AND OPPORTUNITIES
- AI integration will continue to transform the wearable experience
- Smart rings and new form factors set to drive next wave of growth
- The future of wearables is specialised and personalised
CATEGORY DATA
- Table 60 Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 61 Sales of Wearable Electronics by Category: Value 2020-2025
- Table 62 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 63 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- Table 64 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
- Table 65 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
- Table 66 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
- Table 67 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
- Table 68 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
- Table 69 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
- Table 70 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Wireless headphones sees temporary slowdown as pricing trends diverge
- Apple leads, and Motorola launches premium earbuds in collaboration with Swarovski
- E-commerce dominates as hypermarkets and warehouse clubs gain ground
PROSPECTS AND OPPORTUNITIES
- Lifestyle integration will define the next era of wireless headphones
- Push towards premium continues to shape category dynamics
- Battery life and charging innovation to remain competitive battlegrounds
CATEGORY DATA
- Table 71 Sales of Wireless Headphones by Category: Volume 2020-2025
- Table 72 Sales of Wireless Headphones by Category: Value 2020-2025
- Table 73 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
- Table 74 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
- Table 75 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
- Table 76 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
- Table 77 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
- Table 78 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
- Table 79 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
- Table 80 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
- Table 81 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
COMPUTERS AND PERIPHERALS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Volume sales rise amid increasing AI integration
- Lack of new entrants allows Dell, HP and Apple to maintain leadership
- E-commerce continues to lead distribution amid renewed interest in in-person shopping, while players invest more in optimal gameplay
PROSPECTS AND OPPORTUNITIES
- Future growth prospects hampered by despite disruptive interventions
- Increased AI adoption set to push replacement rates even more, as impact of gaming continues
- NPUs and chipset updates should support future growth
CATEGORY DATA
- Table 82 Sales of Computers and Peripherals by Category: Volume 2020-2025
- Table 83 Sales of Computers and Peripherals by Category: Value 2020-2025
- Table 84 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
- Table 85 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
- Table 86 Sales of Computers by Category: Business Volume 2020-2025
- Table 87 Sales of Computers by Category: Business Value MSP 2020-2025
- Table 88 Sales of Computers by Category: Business Volume Growth 2020-2025
- Table 89 Sales of Computers by Category: Business Value MSP Growth 2020-2025
- Table 90 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
- Table 91 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
- Table 92 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
- Table 93 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
- Table 94 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
- Table 95 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
- Table 96 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
- Table 97 Forecast Sales of Computers by Category: Business Volume 2025-2030
- Table 98 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
- Table 99 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
- Table 100 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Factory-installed systems and smartphone integration drive decline in volume sales
- Kenwood maintains overall leadership within a stable competitive landscape
- E-commerce dominates distribution as digital-first drives demand
PROSPECTS AND OPPORTUNITIES
- Persistent decline forecast as factory systems improve
- Generational declines in car ownership will further undermine future demand
- Niche demand offers limited support for in-car entertainment
CATEGORY DATA
- Table 101 Sales of In-Car Entertainment by Category: Volume 2020-2025
- Table 102 Sales of In-Car Entertainment by Category: Value 2020-2025
- Table 103 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
- Table 104 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
- Table 106 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
- Table 107 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
- Table 108 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
- Table 109 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
- Table 110 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
- Table 111 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Home audio continues its downward trend in 2025
- Sony's brand recognition ensures player maintains overall leadership
- E-commerce at the forefront, though store-based retail still has room to
PROSPECTS AND OPPORTUNITIES
- Smaller homes and pricing concerns continue to hamper growth, though nostalgia for vinyl may provide some relief
- Competition from affordable East Asian brands could revitalise the landscape pending tariff impact and fallout
- Manufacturers should look to improve sizing and immersion
CATEGORY DATA
- Table 112 Sales of Home Audio and Cinema by Category: Volume 2020-2025
- Table 113 Sales of Home Audio and Cinema by Category: Value 2020-2025
- Table 114 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
- Table 115 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
- Table 116 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
- Table 117 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
- Table 118 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
- Table 119 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
- Table 120 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
- Table 121 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
- Table 122 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
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